Core Viewpoint - Beijing Economic-Technological Development Area (BDA) is launching a consumption promotion campaign titled "Yicai Welcomes the New Year · Coupons Enjoy Splendor" from January 1 to February 28, 2026, aimed at boosting consumer spending in the automotive, retail, and dining sectors [1][4]. Group 1: Automotive Sector - Consumers purchasing eligible vehicles can receive direct subsidies ranging from 1,500 to 10,000 yuan, with an additional 500 yuan for pure electric models, leading to a maximum discount of 10,500 yuan [3]. - Major automotive companies, including Xiaomi, Tesla, Mercedes-Benz, Audi, and BYD, are participating in this initiative [3]. Group 2: Retail Sector - The campaign features innovative retail consumption vouchers, including "Longzhu Discount Coupons" and "Group Purchase Universal Coupons," designed to enhance consumer engagement during the New Year and Spring Festival [3]. - Five major shopping malls are collaborating to offer diverse and creative voucher formats, aiming to stimulate holiday shopping activity [3]. Group 3: Dining Sector - The dining sector will utilize an online registration and lottery system for distributing dining vouchers, ensuring fairness and enhancing consumer experience [4]. - The second round of dining vouchers will be available for registration starting February 1, 2026, with a lottery draw on February 5 [6]. Group 4: Overall Strategy - The BDA's consumption promotion strategy will focus on three main lines: innovative models, key sectors, and the integration of culture, commerce, tourism, and sports [5]. - The campaign aims to create a vibrant consumption atmosphere during traditional peak seasons, thereby stabilizing economic growth expectations and enhancing residents' sense of well-being [4].

Group 1 - The core event "Fengyi Futai, Wanxiang Qixin" 2026 Beijing Fengtai New Year Cultural and Tourism Exhibition will feature a series of activities during the winter season, including scenic tours, ice and snow activities, and cultural exhibitions [1] - Fengtai District has planned multiple activities for New Year's Eve, including a dedicated installation at Lugou Bridge Square, a New Year's concert, light shows, and traditional performances [1] - On January 1, 2026, the "Beijing New Year Vertical Climbing Challenge" will take place at Lize SOHO, featuring a climb to the 52nd floor [1] Group 2 - Fengtai District will launch a winter ice and snow season, a New Year festival, and a flower exhibition, collaborating with large shopping malls and businesses to promote consumer activities [2] - A 70-day ice and snow carnival will be held at various locations, with free family experience tickets distributed through the "Fengtai Sports" WeChat account [2] - The "Exciting Consumption in Fengtai" mini-program has been launched, offering movie and shopping vouchers during the New Year period, along with dining coupons as part of promotional activities [2]