Core Viewpoint - The "2025 Domestic Barley Industry Integration Development Forum and Social Responsibility Theme Event" held in Yangzhou aims to address the challenges faced by the domestic barley industry, focusing on achieving self-sufficiency in the beer barley supply chain and promoting the integration of the entire industry chain from breeding to consumption [2][3]. Group 1: Industry Challenges and Initiatives - China's beer industry has a high dependence on imported barley, with an import dependency rate of 90%, which poses challenges for cost control and brand competitiveness [3]. - China Resources Beer has taken the lead in promoting the "National Barley Revitalization" strategy, focusing on standardizing planting bases, malt processing, beer production, and brand marketing to enhance the domestic barley supply chain [3][4]. - The company aims to complete 20,000 acres of standardized domestic barley planting in Inner Mongolia, Northwest China, and Jiangsu by 2025 [3]. Group 2: Achievements and Innovations - Over the past three years, significant progress has been made in increasing the application ratio of domestic malt, expanding planting areas, and improving varieties and planting techniques [5]. - The domestic barley has undergone multiple generations of improvement since 1995, with modern breeding techniques being gradually adopted since 2020 [5]. - The "Yangnong Pi 14" variety is expected to achieve a yield of 767.5 kg per acre in 2024, setting a new record for barley yield in Jiangsu [5][6]. Group 3: Industry Collaboration and Ecosystem - The relationship between the beer and barley industries has evolved into a collaborative ecosystem, focusing on technology co-research, risk-sharing, and value-sharing [9]. - The "National Barley Revitalization" plan has facilitated cooperation between upstream and downstream sectors of the beer industry [9][10]. - A comprehensive collaboration model has been established, where research institutions work closely with farmers to provide technical guidance, ensuring high-quality barley production [10]. Group 4: Sustainability and Future Prospects - The integration of local production and sales in the barley supply chain is seen as a significant step towards reducing carbon emissions [11]. - The innovative branding of products like "Ken 14" reflects a commitment to local culture and quality, enhancing consumer perception of domestic products [12].