Core Viewpoint - The development of the beer industry in China, heavily reliant on imported raw materials, necessitates a stable supply chain, which is being addressed by China Resources Beer through its "National Barley Revitalization" initiative [1][3][7]. Group 1: National Barley Revitalization Initiative - China Resources Beer has successfully established a standardized planting and processing process for domestic barley, enhancing the resilience and safety of the supply chain [3][4]. - The initiative has led to the establishment of over 16,000 acres of standardized planting bases, improving the quality of domestic barley and contributing to local economic growth [4][5]. - The "Keng Fourteen" beer, a product of this initiative, has become a new cultural and tourism symbol for the local area, promoting local consumption [3][4]. Group 2: Economic and Social Impact - The project has increased the barley planting area in Hulunbuir by approximately 50%, boosting local farmers' income and confidence in the domestic barley industry [5][6]. - The initiative aligns with national rural revitalization strategies, creating economic, ecological, and social benefits [4][7]. - The collaboration with local enterprises and experts has resulted in improved barley quality, making it competitive with imported varieties [5][6]. Group 3: ESG Integration - The "National Barley Revitalization" initiative is not merely a planting program but a comprehensive industry upgrade that integrates ESG principles into the entire supply chain [7][8]. - The project aims to enhance supply chain security while reducing carbon emissions through optimized processes and local production [7][8]. - The establishment of the "ESG China National Barley Practice Base" signifies a commitment to sustainable agricultural practices and serves as a model for industry-wide upgrades [8].

近日，由中国企业改革与发展研究会与华润啤酒（控股）有限公司联合主办的"ESG 中国·国麦（华润啤酒）行"活动在呼伦贝尔正式启幕。 华润集团副总经理蓝屹在活动中表示，华润啤酒扎根土地，建立标准化种植基地达1.6万余亩，持续优化国麦品质，书写下中国原料酿中国啤酒和啤酒品牌 文化自信、历史自信的精彩一笔。同时实现了从种植到酿造的全产业链融合发展，有力推动了国家乡村振兴战略的实施，实现了经济效益、生态效益和社会 效益的共赢。 当前，ESG已成为央企迈向世界一流的标尺。产业链供应链的自主可控、安全高效已成为大国经济必备的重要特征。中国是全球最大的啤酒市场之一，近 90%的啤麦依赖进口，很大程度上制约了行业发展，在此背景下，"国麦振兴"有着特别的意义。 在当天的活动中，多位领导嘉宾致辞，为项目纵深推进锚定航向，为持续推动产业链韧性提升和ESG理念下的乡村振兴新模式探索凝聚发展智慧。 中国企业改革与发展研究会第一副会长刘明忠指出，中国企业推动ESG在农业与制造业融合领域走深走实，重点要在三方面持续发力：一是强化政策引领， 激活产业链可持续发展动能。二是深化科技赋能，锻造可持续发展核心引擎。三是凝聚协同合力，共筑ESG价值生 ...

Core Viewpoint - The "2025 Domestic Barley Industry Integration Development Forum and Social Responsibility Theme Event" held in Yangzhou aims to address the challenges faced by the domestic barley industry, focusing on achieving self-sufficiency in the beer barley supply chain and promoting the integration of the entire industry chain from breeding to consumption [2][3]. Group 1: Industry Challenges and Initiatives - China's beer industry has a high dependence on imported barley, with an import dependency rate of 90%, which poses challenges for cost control and brand competitiveness [3]. - China Resources Beer has taken the lead in promoting the "National Barley Revitalization" strategy, focusing on standardizing planting bases, malt processing, beer production, and brand marketing to enhance the domestic barley supply chain [3][4]. - The company aims to complete 20,000 acres of standardized domestic barley planting in Inner Mongolia, Northwest China, and Jiangsu by 2025 [3]. Group 2: Achievements and Innovations - Over the past three years, significant progress has been made in increasing the application ratio of domestic malt, expanding planting areas, and improving varieties and planting techniques [5]. - The domestic barley has undergone multiple generations of improvement since 1995, with modern breeding techniques being gradually adopted since 2020 [5]. - The "Yangnong Pi 14" variety is expected to achieve a yield of 767.5 kg per acre in 2024, setting a new record for barley yield in Jiangsu [5][6]. Group 3: Industry Collaboration and Ecosystem - The relationship between the beer and barley industries has evolved into a collaborative ecosystem, focusing on technology co-research, risk-sharing, and value-sharing [9]. - The "National Barley Revitalization" plan has facilitated cooperation between upstream and downstream sectors of the beer industry [9][10]. - A comprehensive collaboration model has been established, where research institutions work closely with farmers to provide technical guidance, ensuring high-quality barley production [10]. Group 4: Sustainability and Future Prospects - The integration of local production and sales in the barley supply chain is seen as a significant step towards reducing carbon emissions [11]. - The innovative branding of products like "Ken 14" reflects a commitment to local culture and quality, enhancing consumer perception of domestic products [12].

Core Viewpoint - The article emphasizes the importance of domestic barley production in China's beer industry, highlighting the "National Barley Revitalization" strategy initiated by China Resources Beer to reduce reliance on imported barley and enhance local agricultural practices [1][3][5]. Group 1: Industry Overview - China is the largest beer market globally, with nearly 90% of its barley imported. In 2022, China imported 14.24 million tons of barley, a year-on-year increase of 25.8% [3][5]. - The "National Barley Revitalization" strategy aims to transform the barley supply chain from breeding to standardized planting, ensuring quality and cost control [3][4]. Group 2: Company Initiatives - China Resources Beer has established a standardized barley planting pilot base in Inner Mongolia, covering 3,000 acres in 2023, with plans to expand to 12,000 acres in 2024 [3][4]. - The company has developed a collaborative model involving enterprises, research institutions, and farmers, enhancing integration across the barley production chain [4]. Group 3: Future Prospects - Despite the decrease in imported barley prices, China Resources Beer plans to continue purchasing around 100,000 tons of domestic barley for beer production, indicating a commitment to the "National Barley Revitalization" strategy [5][6]. - The company aims to cultivate high-yield and high-quality barley varieties, with the "Yangnong Beer 14" variety achieving a record yield of 767.5 kg per acre in Jiangsu Province [6].