Core Insights - The Sichuan Provincial Urban Football League ("Chuan Chao") is generating significant economic activity alongside sporting events, with various promotional activities enhancing local consumption [1][2] - The league's opening match saw a remarkable turnout and engagement, indicating a strong interest in local sports and associated events [1] Group 1: Event Highlights - The opening match of the "Chuan Chao" league featured a 4-0 victory for the Zigong Lantern City Shunlong team against the Neijiang Zhonglongjiu team, attracting over 20,000 spectators [1] - The league will host 18 matches over six days across four regions, with additional cultural and tourism activities planned in 21 cities to complement the events [1] Group 2: Economic Impact - The opening match's surrounding activities generated significant revenue, with outdoor car exhibition sales reaching 1.08 billion yuan, a 103% increase year-on-year [2] - Food stalls at the event sold out in advance, generating over 4 million yuan, with e-commerce live sales contributing 3.4 million yuan [2] - The event led to a 26% increase in tourist traffic to scenic spots and a 30% rise in hotel occupancy rates, showcasing the positive impact of sports events on local economies [2] Group 3: Future Events - Sichuan plans to host over 50 major international and domestic events this year, including the International Table Tennis Federation Mixed Team World Cup, with more than 11,000 county-level events scheduled [2] - The integration of sports, culture, and tourism is accelerating in Sichuan, driven by the success of events like "Chuan Chao" [2]

Core Viewpoint - The sports economy is rapidly growing and becoming a new engine for consumption, with significant contributions from various local sports events and their integration with tourism and commercial activities [1][8]. Group 1: Sports Economy Growth - In the first half of 2025, key sports events in seven regions generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [1][3]. - The "Su Super" (Jiangsu Province City Football League) has seen remarkable success, with 60 matches held and 1.494 million attendees, alongside 1.33 billion online views [3][4]. - The tourism, dining, and accommodation sectors related to "Su Super" generated 37.96 billion yuan in revenue, a year-on-year increase of 42.7% [3][4]. Group 2: Integration of Sports and Tourism - Local leagues like "Gan Super" (Jiangxi Province City Football Super League) and "Han Super" (Wuhan City Football Super League) are emerging, leveraging ticket sales to connect events with diverse consumption scenarios [5][6]. - "Gan Super" has effectively utilized social media, achieving over 610 million views on related topics, showcasing the potential for sports events to promote local tourism [5][6]. - Events are becoming platforms for cultural expression, as seen in "Gan Super," where local cultural elements are integrated into the sporting experience [6]. Group 3: Future Potential and Participation - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an annual growth rate of 10.3%, indicating substantial potential for further development [8][9]. - The marathon events have seen over 300 races and 3.2 million participants in the first half of 2025, with significant economic impacts, such as the 5.05 billion yuan generated during the Wuxi Marathon [9]. - The success of "Su Super" serves as a model for other cities, encouraging them to enhance their sports economy by optimizing event structures and improving participant experiences [9].