10月1日晚，自贡市南湖体育中心灯火璀璨，作为2025/2026四川省城市足球联赛（以下简称"川 超"）国庆长假首日唯一一场赛事，川南赛区自贡灯城燊龙队与内江重龍酒队在此展开"咸甜对决"。最 终自贡灯城燊龙队以4∶0战胜内江重龍酒队，主场拿下比赛。 当晚，能够容纳两万多名观众的自贡市南湖体育中心球迷呐喊声此起彼伏。球场外，自贡、内江两 地推出的消费季活动也精彩纷呈。以赛事为媒，"双节"假期，类似场景还将在省内多个城市上演 ——"川超"将展开两轮争夺，4个赛区6天时间为广大球迷献上18场精彩对决；同时，全省21个市（州） 还将针对"川超"赛事，配套文旅活动，邀请大家到四川看球赛、赏美景、品美食。 据悉，今年内，四川将举办包括国际乒联混合团体世界杯在内共计50余项国际国内重大赛事，全省 将举办县级以上赛事活动超1.1万场。以赛为媒，四川正跑出文体旅融合发展"加速度"。（记者 薛剑 田 珊） 赛场上的较量精彩不断，赛场外的烟火气也让人感到暖心。自贡在"双节"假期开放133个机关事业 单位停车场，提供4518个免费停车位，覆盖主要景区及赛事场地；雅安推出凭"川超"门票可在158家商 户享受"餐饮+住宿+购物+景区"特 ...

Core Viewpoint - The sports economy is rapidly growing and becoming a new engine for consumption, with significant contributions from various local sports events and their integration with tourism and commercial activities [1][8]. Group 1: Sports Economy Growth - In the first half of 2025, key sports events in seven regions generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [1][3]. - The "Su Super" (Jiangsu Province City Football League) has seen remarkable success, with 60 matches held and 1.494 million attendees, alongside 1.33 billion online views [3][4]. - The tourism, dining, and accommodation sectors related to "Su Super" generated 37.96 billion yuan in revenue, a year-on-year increase of 42.7% [3][4]. Group 2: Integration of Sports and Tourism - Local leagues like "Gan Super" (Jiangxi Province City Football Super League) and "Han Super" (Wuhan City Football Super League) are emerging, leveraging ticket sales to connect events with diverse consumption scenarios [5][6]. - "Gan Super" has effectively utilized social media, achieving over 610 million views on related topics, showcasing the potential for sports events to promote local tourism [5][6]. - Events are becoming platforms for cultural expression, as seen in "Gan Super," where local cultural elements are integrated into the sporting experience [6]. Group 3: Future Potential and Participation - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an annual growth rate of 10.3%, indicating substantial potential for further development [8][9]. - The marathon events have seen over 300 races and 3.2 million participants in the first half of 2025, with significant economic impacts, such as the 5.05 billion yuan generated during the Wuxi Marathon [9]. - The success of "Su Super" serves as a model for other cities, encouraging them to enhance their sports economy by optimizing event structures and improving participant experiences [9].