Core Points - The Jiangxi Province Urban Football Super League ("Gan Chao") concluded with Ganzhou team winning the championship, attracting over 1.2 million spectators across 66 matches since its inception on July 12, 2025 [2][4] - The league features non-professional players from various backgrounds, emphasizing grassroots participation and community engagement [4][9] - The event has successfully integrated local cultural elements into the match experience, enhancing spectator engagement and enjoyment [5][10] Group 1: Event Overview - The final match of the "Gan Chao" league took place on November 2, 2025, with Ganzhou defeating Yichun to become the first champions [2] - The league has set a record for the highest single-match attendance in Jiangxi sports events, with a peak of 50,168 spectators [2] - The league's operational model involves collaboration between the government and local associations, aiming for sustainable development through community involvement [10][11] Group 2: Community and Cultural Integration - The league has attracted a diverse group of over 550 registered players, with an average age of 23, including students and teachers [4] - Cultural performances during halftime have included local songs and dances, significantly enhancing the match-day experience [5] - The league's popularity has led to rapid ticket sales, with initial ticket releases selling out within minutes, indicating strong local interest in football [7] Group 3: Economic Impact and Sustainability - Despite growing attendance, the league faces financial challenges, with operational costs exceeding ticket revenue, necessitating additional funding [9] - Local governments are exploring ways to integrate the league with tourism and local businesses, such as offering discounts to ticket holders at local attractions [10] - The league has reportedly generated over 100 million yuan in comprehensive consumption, indicating a positive economic impact on the local community [11]

Core Viewpoint - The sports economy is rapidly growing and becoming a new engine for consumption, with significant contributions from various local sports events and their integration with tourism and commercial activities [1][8]. Group 1: Sports Economy Growth - In the first half of 2025, key sports events in seven regions generated over 16 billion yuan in consumption, averaging over 30 million yuan per event [1][3]. - The "Su Super" (Jiangsu Province City Football League) has seen remarkable success, with 60 matches held and 1.494 million attendees, alongside 1.33 billion online views [3][4]. - The tourism, dining, and accommodation sectors related to "Su Super" generated 37.96 billion yuan in revenue, a year-on-year increase of 42.7% [3][4]. Group 2: Integration of Sports and Tourism - Local leagues like "Gan Super" (Jiangxi Province City Football Super League) and "Han Super" (Wuhan City Football Super League) are emerging, leveraging ticket sales to connect events with diverse consumption scenarios [5][6]. - "Gan Super" has effectively utilized social media, achieving over 610 million views on related topics, showcasing the potential for sports events to promote local tourism [5][6]. - Events are becoming platforms for cultural expression, as seen in "Gan Super," where local cultural elements are integrated into the sporting experience [6]. Group 3: Future Potential and Participation - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an annual growth rate of 10.3%, indicating substantial potential for further development [8][9]. - The marathon events have seen over 300 races and 3.2 million participants in the first half of 2025, with significant economic impacts, such as the 5.05 billion yuan generated during the Wuxi Marathon [9]. - The success of "Su Super" serves as a model for other cities, encouraging them to enhance their sports economy by optimizing event structures and improving participant experiences [9].