引言 市场学理学硕士项目特别推出「职场"友"话说」系列专访，邀请市场学优秀毕业生、在读生分享求职心得，让同学们在别人的故事中汲取经验看到未来更 多的可能。 本期我们邀请到23届毕业生董哲，在2025年校招竞争白热化的赛道上，他用七段实习经历、一次坚定的行业转型，书写了属于自己的求职故事。希望他的 经历，能给正在探索的你带来一份力量与启发！ 学长介绍 本科背景：西安交通大学经济统计学 就业企业/岗位：字节跳动做产品经理 董哲 选择市场学是顺势而为的沉淀 "选择市场营销是巧合，但更是基于本科统计基础的顺势而为。"他认为，统计赋予的数据分析能力，搭配市场营销的商业逻辑，能更好地用数据解决实际 商业问题。 硕士就读期间，港中深市场学开放多元的环境彻底改变了他。从偏学术的思维模式转向商业化的产品思维，视野的拓宽让他看到了更多可能性。"身边人 都在全力拼搏，你会不自觉地跟上节奏。"一年半时间里，他密集完成4份实习，在高强度的实践中快速积累经验，为后续职业转型埋下伏笔。 与本科毕业时相比，他的变化显而易见。如果说本科阶段是理论知识的积累，硕士期间的多份实习则让他对职业有了清晰认知。沟通协调、跨部门合作等 软实力的提升，加上 ...

Group 1 - The real estate industry is experiencing significant fluctuations, leading some professionals to switch careers for less stressful jobs with lower pay but more learning opportunities [1][2] - A former real estate professional, Li Shun, has opted for part-time work as a way to pursue entrepreneurship while accepting a lower income of around 6,000 yuan per month [2] - The National Bureau of Statistics reported that the real estate sector employs approximately 10.12 million people, covering key roles such as development, sales, and property management [2] Group 2 - Another former real estate worker, Lü Tingting, transitioned to a government job after nearly 20 years in the industry, accepting a significant pay cut from over 500,000 yuan annually to 5,000 yuan per month [4] - Lü Tingting proactively left her position to secure a reasonable compensation package, indicating a strategic approach to career transition amid industry challenges [4] - Both individuals express a commitment to continuous learning and adapting to new industries, highlighting a trend of professionals seeking stability and growth outside of real estate [4]

Core Insights - The article discusses the changing landscape of various industries, highlighting the decline of traditional roles and the emergence of new opportunities in the face of technological advancements and market shifts [6][22][23]. Industry Trends - A significant number of television channels and radio frequencies have been shut down, with 144 television channels and 52 radio frequencies canceled as of March 2024, primarily due to low viewership and declining advertising revenue [7][8]. - The entertainment industry is experiencing a shift, with former stars now performing in less prestigious venues, indicating a broader trend of diminishing returns for traditional media roles [11][13][15]. - The translation industry is facing challenges due to the rise of AI technology, leading to a reduction in demand for traditional translation roles and a decline in the profitability of language programs in educational institutions [16][21]. Employment Landscape - Many industries that were once considered stable are now facing significant changes, with high unemployment rates and a shift in job requirements. For example, the banking sector has seen a 12% layoff rate in 2023, and the construction industry is struggling to fill positions [22][24]. - The article emphasizes that no industry is immune to change, and even once-thriving sectors can become obsolete as market demands evolve [23][24]. Adaptation Strategies - Companies and individuals are encouraged to adopt a "sparrow mentality," which involves collaborating with AI and embracing technological advancements rather than resisting them [28][30]. - The importance of cross-disciplinary skills is highlighted, suggesting that professionals should develop a "mountain-shaped talent" profile, combining core expertise with auxiliary skills to remain competitive [32][34]. - The article advises individuals to pivot towards emerging "blue ocean" markets when their current industries decline, emphasizing the need for adaptability and innovation in career paths [35][38].

Core Insights - The article discusses the trend of young professionals transitioning to light physical jobs as a means to combat mental fatigue and find fulfillment outside traditional office roles [1][2][5]. Group 1: Reasons for Transition - Many young professionals experience "brain fatigue" from prolonged mental labor, leading them to seek light physical jobs for a sense of accomplishment and immediate feedback [2][5]. - The "Light Physical Work Exploration Alliance" group has attracted over 102,000 members, sharing experiences of moving from mental to physical labor [1][2]. Group 2: Personal Experiences - Zhang Jiarui, a former employee at a major internet company, lost nearly 20 pounds and improved her health after attending a noodle-making training course, highlighting the benefits of physical work [2][3]. - Zheng Xian, a 20-year-old working in a factory, appreciates the predictability and recognition in her job, contrasting it with her previous roles that involved more communication and uncertainty [3][5]. Group 3: Psychological Perspectives - Chen Wu, a professor, notes that light physical work can help balance mental fatigue and physical activity, suggesting it as an effective way to maintain overall health [3][5]. - The article emphasizes the importance of exploring various job types to gain clarity on personal career desires, as diverse experiences can reshape one's understanding of work [7][5]. Group 4: Challenges and Realities - Some individuals romanticize light physical work, but the reality can be demanding, as noted by participants who found the physical labor more strenuous than anticipated [5][7]. - The article warns that not all transitions to light physical work lead to long-term satisfaction, as many may return to their previous jobs after a short period [7][5].

Core Insights - The article highlights the significant increase in female delivery riders in the food delivery industry, with female riders growing from 517,000 in 2022 to 701,000 in 2024, a 35.6% increase, while the total number of riders increased by 19.4% during the same period [1][2]. Group 1: Demographics and Trends - The presence of female riders has become more common in the last two years, contrasting with five years ago when it was rare to see women in this role [2]. - The majority of female riders are middle-aged mothers, with 85% being married and 96.6% having children, indicating that this demographic is crucial to the workforce in the delivery sector [8]. Group 2: Reasons for Participation - Female riders are drawn to this job due to its flexibility, allowing them to balance work with family responsibilities [9][10]. - Economic pressures, such as debt from failed businesses or family obligations, have led some women to take up delivery work as a transitional solution [11][12]. - The decline of traditional industries has pushed many women, particularly those with limited skills, into the delivery sector as other job opportunities diminish [13][14]. Group 3: Gender Disparities - There is a notable pay gap between male and female riders, with over 60% of female riders earning less than 5,000 yuan per month, compared to 70% of male riders earning above this threshold [19]. - Factors contributing to this disparity include systemic biases in the delivery algorithms favoring male riders, as well as physical challenges faced by women [20]. Group 4: Skills and Advantages - Female riders possess strong communication skills, which can enhance customer interactions and service quality [22][23]. - Despite facing challenges, some female riders have developed strategies to overcome performance barriers related to physicality and speed [21]. Group 5: Recommendations for Female Riders - The article suggests that female riders consider transitioning to related fields that leverage their existing skills, as many are in a transitional phase of their careers [27]. - It emphasizes the importance of seeking industries with growth potential and maintaining a commitment to lifelong learning to enhance career prospects [29][30]. Group 6: Societal Perspectives - The narrative challenges traditional gender roles in the workforce, advocating for respect and recognition of all workers, regardless of gender or job type [32][33].

Core Viewpoint - The article highlights three hidden traps that middle-aged individuals should be wary of in the coming three years, which could lead to financial instability and potential poverty [1][14]. Group 1: Blind Investment Trap - In a rapidly developing economy, many individuals aim to increase their wealth through investments, but blind investment can lead to significant losses [4][5]. - The market environment is expected to become more complex, with various investment opportunities and traps coexisting. Many people follow trends without adequate market research or risk assessment, leading to substantial financial losses, particularly in volatile markets like cryptocurrency [5][6]. - High-return investment projects often turn out to be Ponzi schemes, with a rising trend in illegal fundraising cases as investors chase unrealistic returns [6]. Group 2: Health Crisis Trap - As individuals reach middle age, declining health and the onset of serious diseases can impose heavy financial burdens on families. The costs of treating major illnesses can range from hundreds of thousands to millions [9]. - Many families face financial ruin due to the high costs associated with treating serious conditions like cancer and heart disease, often leading them to sell assets or incur debt [9]. - Chronic diseases also require ongoing treatment, adding to the economic pressure on households [9]. Group 3: Career Transition Trap - Rapid technological advancements and shifts in industry structures pose risks of job loss for those in traditional sectors. Failure to adapt and transition careers can lead to unemployment [11]. - Individuals who have spent decades in one industry may struggle to adjust to new demands and environments, particularly in declining fields like print media [11]. - Continuous learning and skill enhancement are essential for career resilience, and individuals should proactively seek training and side jobs to diversify income sources [12].

Core Insights - The article discusses the changing dynamics of couples working in large tech companies in Shenzhen, highlighting a shift from high-risk, high-reward jobs to more stable positions in state-owned enterprises or public sectors due to recent layoffs and job instability [5][39]. Group 1: Employment and Financial Stability - Many couples in Shenzhen's tech industry initially enjoyed high salaries and financial success, allowing them to achieve significant milestones like buying homes and cars earlier than their peers [2][9]. - The recent wave of layoffs in large tech companies has led couples to reassess their career strategies, with one partner remaining in a high-risk tech job while the other seeks stability in government or state-owned enterprises [5][46]. - The trend of one partner becoming a "house husband" or "大厂赘婿" (tech husband) reflects a broader shift in societal norms regarding employment and family roles [6][59]. Group 2: Relationship Dynamics - The intense work culture in large tech firms has resulted in couples feeling emotionally drained, leading to a lack of communication and connection in their relationships [10][19]. - As couples adapt to the pressures of their jobs, they often find themselves living more like roommates than partners, with little time for emotional support or shared activities [21][24]. - The decision to pursue stability has allowed couples to balance work and family life better, leading to improved emotional well-being and relationship satisfaction [35][36]. Group 3: Changing Social Standards - The criteria for choosing partners among tech workers have evolved, with a growing emphasis on job stability and income over traditional attributes like beauty or youth [48][55]. - The perception of "大厂光环" (the halo effect of working in a big tech company) has diminished, prompting individuals to seek partners in more stable professions such as teaching or civil service [44][60]. - The combination of a tech worker and a public sector employee is increasingly seen as an ideal partnership, balancing financial responsibilities with family care [61][62].

Core Viewpoint - The rise of group broadcasting (团播) has attracted individuals from various professional backgrounds, highlighting a shift in career choices driven by low entry barriers, quick returns, and high income potential [6][10][18]. Group 1: Attraction Factors - Group broadcasting has a low entry threshold, allowing individuals with minimal requirements to transition from traditional jobs to this new field [6][12]. - The immediate feedback mechanism in group broadcasting, where performance metrics are directly linked to income, creates a high-frequency positive feedback loop that enhances the sense of achievement for newcomers [8][10]. - The structured support from established broadcasting companies, such as SK (帅库网络), provides training and operational frameworks, significantly increasing the success rate for new broadcasters [8][10][14]. Group 2: Economic Considerations - Group broadcasting offers a more cost-effective labor model, providing higher income expectations and clearer growth paths compared to traditional jobs [10][12]. - The income ceiling in group broadcasting is largely determined by traffic, leading to intense competition among broadcasters, where visibility is a scarce resource [13][14]. Group 3: Challenges and Limitations - Despite its advantages, group broadcasting may not be suitable for everyone, as it relies heavily on platform algorithms and can lead to instability in income and job security [13][16]. - The high intensity of work and emotional labor required can lead to burnout and health issues for broadcasters, making it difficult to maintain long-term engagement in this field [16][17]. - The rapid changes in platform rules and operational strategies can significantly impact a broadcaster's income and job status, adding to the uncertainty of this career path [16][17]. Group 4: Evolving Career Perspectives - The emergence of group broadcasting reflects a broader trend where individuals prioritize job flexibility, immediate rewards, and personal agency over traditional career stability [18][22]. - The phenomenon encourages a reevaluation of what constitutes a valuable job, emphasizing the importance of individual choice and judgment in career decisions [18][22].

Group 1 - The article discusses the reasons why job seekers may not receive responses after submitting numerous resumes, highlighting the importance of resume content and presentation [2][4] - HR professionals receive a high volume of resumes daily, leading to common mistakes that can result in immediate disqualification, such as lack of clarity in personal achievements and overly flashy templates [4][6] - Key factors for a successful resume include clear positioning for the desired role, effective presentation of personal strengths, and relevance of past experiences to the job applied for [6][10] Group 2 - The article provides a case study of a client who struggled to transition from sales to a different role, emphasizing the importance of understanding personal value and effectively communicating it during the job search [9][12] - It is noted that frequent job changes can be explained to HR if the reasons are valid, such as company issues, but candidates must be prepared to discuss their career trajectory convincingly [12][15] - Salary ranges on job platforms can vary, and while they provide a general idea, final compensation is often determined through negotiation with HR [15][18]

Group 1 - The job market is increasingly segmented, with specific "invisible" requirements for positions, making it more challenging for candidates to find opportunities [21] - The difficulty of job searching has increased, requiring candidates to prepare more thoroughly for interviews, including understanding the current situation of the companies they are applying to [21] - The number of job openings has decreased by approximately 20%, indicating a tighter job market and making it harder to find suitable positions [21] Group 2 - The age range of 35-45 is considered a prime time for career advancement, with many candidates in this age group successfully transitioning to management roles [8] - Candidates should focus on their own strengths and experiences rather than solely on trending industries, as the sustainability of these industries varies [9] - The trend of companies looking to expand overseas is seen as a positive direction for job seekers, especially in industries like renewable energy [12]