01 曾经我们吃饭前习惯性要掏手机看看有没有团购券的几家餐厅，比如米村拌饭、魏家凉皮，现在都纷纷 告别了折扣大战。 这可不是个别案例。数据显示，全国超过三成的餐饮企业正在主动下架团购。从头部连锁品牌到街头特 色小店，一场席卷餐饮圈的"去团购化"运动正悄然成势。 那么问题来了：曾经被视为引流利器的团购，为什么如今却被商家们集体抛弃？ 场席卷餐饮圈的 "去团购化"运动正悄然成势 餐饮行业正掀起一场"去团购化"运动，头部品牌纷纷转身离去。美团报告显示，2023年全国23%的餐饮 企业不再参与团购，比前两年增长8个百分点。2024年，这一趋势持续加速，又增长了8.2个百分点。 1、头部品牌带头离场，团购失宠 今年6月，米村拌饭发布《致想念米村团购的你》公开声明，宣布"经过11个月深思熟虑，决定告别团 购，选择'实在'相见" 。该品牌在门店内推行"四不"原则：不团购、不求打卡、不引导收藏、不索要好 评。 与之相应，米村拌饭也开始放缓扩张节奏，推行"去考核化"，不再把"好评率"和"出餐速度"作为硬性 KPI。 魏家凉皮的行动更为彻底。继2023年下架美团业务后，今年7月下旬又在西安、咸阳停了饿了么和自有 小程序的外卖，多 ...

Core Viewpoint - Douyin's local life service is planning a significant push for group buying merchants, aiming to boost transaction volumes ahead of the peak season's end [2]. Group 1: Douyin's Strategy - Douyin's local life service will conduct a nationwide order surge event on August 16, referred to as "8.16 Life Service Big Day," with some provinces targeting nearly 200 million in transaction volume, nearly doubling the usual peak [2]. - The platform will provide substantial subsidies to group buying merchants, estimated at 10% of their projected transaction volume. For instance, a merchant forecasting 1 million in sales could receive a 100,000 subsidy [2]. - The push is part of a broader strategy to increase order volumes before the end of the busy season, with preparations intensifying in the week leading up to the event [2][3]. Group 2: Operational Adjustments - Employees in some direct-operated cities have been notified to work extended hours, from 10 AM to 7 PM, with live streaming for merchants potentially starting as early as 6 AM and continuing until 1 AM the following day [2]. - Some service providers received notifications about the event only in the past week, indicating a last-minute push for participation, while smaller service providers may opt out [2]. Group 3: Market Context - The competitive landscape of food delivery services has intensified recently, and Douyin's local life service is preparing to make a significant impact in this ongoing battle [3].

针对抖音上线团购版外卖的消息，抖音方面回应称，抖音生活服务聚焦在到店业务上，没有自建外卖的打算。（36氪） ...