Core Insights - Shenyang Securities has achieved record high operating income and net profit in 2024, with a net asset return rate consistently ranking in the top 20 of the industry for three consecutive years, positioning itself among the leading foreign securities firms in terms of asset scale and profitability [1][9][10] Business Strategy - The company has successfully completed a business "rebalancing" over three years, shifting from a 70% focus on investment banking and investment business in 2021 to a 50% focus on asset management and wealth management by 2024, creating a complementary ecosystem among its business lines [1][4] - Shenyang Securities emphasizes a differentiated development strategy, focusing on "boutique investment banking" and innovative products such as green bonds and rural revitalization bonds, which have led to significant achievements in the investment banking sector [2][10] Financial Performance - In 2024, the total trading volume of the fixed income business reached 10.36 trillion yuan, with a market share ranking among the top in the industry, and the company has seen a 74% year-on-year increase in local government bond bidding volume [3][4] - The asset management business has experienced explosive growth, with a doubling of revenue and 65% of fixed income products ranking in the top 10 of the industry [4][7] Technology Integration - The company is leveraging financial technology as a key tool for business breakthroughs, with a comprehensive operating platform that integrates trading management and risk monitoring, aiming for a fully digitalized process by 2025 [6][7] - The wealth management transformation includes a focus on online and intelligent services, utilizing AI tools to enhance compliance and service efficiency [7][10] Risk Management and Compliance - Shenyang Securities prioritizes compliance and risk management as essential to its operations, embedding a compliance culture throughout its processes and achieving certifications in compliance management systems [8][9] - The company has established a robust risk management framework to monitor and preemptively address various risks, ensuring stable growth across its business lines [8][9] Talent Development - The company has developed a comprehensive talent cultivation mechanism, focusing on professional skills and ethical standards, which has contributed to its competitive edge in the foreign securities market [9][10]