Core Viewpoint - The development of Beijing as an international consumption center is a significant strategic shift in national policy, moving from export and investment-driven growth to a focus on domestic demand and consumption leadership, as evidenced by economic data showing that final consumption expenditure contributed 52% to economic growth in 2025 [1] Group 1: Economic Trends - The contribution of final consumption expenditure to economic growth reached 52% in 2025, marking consumption as the primary driver of China's economic development [1] - The consumer market is increasingly characterized by a younger demographic, with individuals aged 18-35 making up 58% of the consumer base, indicating a shift towards a more discerning and value-driven consumption logic [1] Group 2: National Brand Preference - 85.79% of consumers show a preference for domestic brands, establishing a consumption pattern dominated by local brands, with a focus on younger generations and middle-income, highly educated groups [2] - Chinese brands have shown improved performance in trust metrics, achieving positive net trust levels in developed markets for the first time, according to the 2025 China Brand Global Trust Index (GTI) [2] Group 3: Strategic Recommendations - To enhance the effectiveness of Beijing as an international consumption center, it is recommended to avoid homogenization and instead leverage the city's unique cultural heritage and local resources to create a distinctive consumption ecosystem [2] - The establishment of a Beijing National Trend Innovation Brand Incubation Center is suggested to accelerate the online and international processes of domestic products, promoting the integration of local culture, manufacturing, and shopping experiences [2] - Utilizing e-commerce platforms to facilitate the sale of national trend brands and time-honored products can help overcome spatial limitations and enhance the international influence of local goods [3]

Core Viewpoint - The development of Beijing as an international consumption center is a significant strategic shift in national policy, moving from export and investment-driven growth to a focus on domestic demand and consumption leadership [1] Group 1: Economic Contribution and Trends - In 2025, final consumption expenditure contributed 52% to economic growth, marking consumption as the primary driver of China's economic development [1] - The consumer market is increasingly characterized by a younger demographic, with individuals aged 18-35 making up 58% of the consumer base, indicating a shift towards a more discerning and value-driven consumption logic [1] Group 2: National Brand Preference and Consumer Behavior - 85.79% of consumers prefer domestic brands, establishing a consumption pattern dominated by local brands, with a focus on younger generations and middle-income, highly educated groups [2] - The 2025 China Brand Global Trust Index (GTI) shows that Chinese brands have improved their net trust levels in developed markets, indicating a positive shift in consumer perception [2] Group 3: Recommendations for Enhancing Consumption Center - Beijing should avoid homogenization and instead leverage its unique cultural heritage and local resources to create a distinctive consumption ecosystem that blends tradition with modern trends [2] - The establishment of a Beijing National Trend Innovation Brand Incubation Center is recommended to accelerate the online and international processes of domestic products, promoting the integration of local culture and national brands [2] Group 4: E-commerce and Internationalization - Utilizing e-commerce platforms to facilitate direct sales of national trend brands and time-honored products can help overcome spatial limitations and enhance international visibility [3] - The integration of e-commerce platforms with government services is suggested to improve consumer access for international visitors, making the shopping experience in Beijing more convenient and appealing [3]