Core Viewpoint - The new consumption sector has emerged strongly in the market this year, becoming a focal point after a period of stagnation in the consumer sector [1] Group 1: Definition of New Consumption - New consumption is a relative concept that focuses on fulfilling people's spiritual needs, contrasting with traditional consumption that meets material needs [2] - New consumption emphasizes personalization and experience, while traditional consumption prioritizes practicality and product quality [3] Group 2: Segments of New Consumption - The "Guzi Economy" includes merchandise derived from copyrights of comics, animations, games, and idols, with a market size projected to reach 168.9 billion yuan in 2024, growing at 40.6% year-on-year [5][6] - The ready-to-drink tea market is expected to reach 312.7 billion yuan in 2024, reflecting a growth of 20.97% compared to the previous year [7] - The pet economy is projected to reach 300.2 billion yuan in 2024, with a year-on-year growth of 7.5% and a compound annual growth rate of 9.9% from 2018 to 2024 [7] - The "Guochao Gold" sector integrates elements of Eastern aesthetics and cultural identity, catering to young consumers' desires for individuality and fashion [7] Group 3: Reasons for Popularity of New Consumption - The rise of the Z generation as the main consumer group, coupled with their optimistic outlook on consumption, has driven the popularity of new consumption [8] - Changing consumer psychology emphasizes emotional value and personalization, leading to a preference for unique and resonant experiences [8] Group 4: Performance of New Consumption Sector - The "three stars" of Hong Kong stocks, including brands like "Mao Mart," "Golden Shop," and "Snow Ice City," have seen significant stock price increases of 268.19%, 1144.26%, and 81.38% respectively since their listings, outperforming the Hang Seng Index [8] Group 5: Future Investment Prospects - China's consumer market is vast, with a projected retail sales total of 48.8 trillion yuan in 2024, contributing 44.5% to economic growth [14] - Recent policies have been introduced to support the transformation of consumption, including measures to promote new consumption scenarios and high-quality service consumption [14][15] - The export potential of new consumption sectors, such as the pet industry, is significant, with exports to the EU expected to reach 1.12 billion USD in 2024, leading to greater growth opportunities [15]

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