新华社香港8月1日电（奚天麒）由香港中华厂商联合会主办的第5届工展会购物节1日在香港亚洲博览馆 开幕，为期4天。 香港中华厂商联合会会长卢金荣表示，展会展出数千款商品，并有不同主题表演及娱乐节目，可以鼓励 市民留港消费，同时吸引更多旅客来港体验，为本地经济注入更多动力。面对外贸环境和零售转型，展 会持续创新消费体验，升级为助力香港及内地企业"走出去"的重要平台。 参展商代表、广昌隆贸易有限公司负责人表示，作为连续4年参展的"老面孔"，今年预计营业额将增长 两成，对活动成效充满期待。 据了解，今年展会新设的"家乡风味区"和"荔园·游乐区"，将分别推广内地10个省份的特产和怀旧"港味 文化"，帮助品牌加强与消费者的联系、创造体验记忆点及展现香港活力。 本届购物节设有八大主题展区、300个摊位，提供数千款商品，涵盖美酒佳肴、参茸海味、家电厨具、 儿童用品及保健品等。 香港特区政府商务及经济发展局局长丘应桦在开幕礼致辞表示，今年上半年访港旅客录得约2400万人 次，按年增长12%，反映香港旅游业复苏势头良好，为零售消费市场带来更多商机。特区政府会继续发 挥香港国际旅游枢纽角色，吸引更多旅客来港。 ...

Core Insights - The emergence of non-standard commercial complexes like Zhonghai Dajixiang reflects a shift in consumer preferences towards personalized and diverse shopping experiences, catering to the "Z generation" [1][4][6] - The successful opening of Dajixiang, which attracted over 200,000 visitors and generated sales exceeding 5 million yuan on its first day, showcases the potential of innovative commercial spaces [2][10] - Non-standard commercial entities are redefining the shopping experience by integrating social, cultural, and experiential elements, moving beyond traditional retail models [5][6][11] Group 1: Market Trends - Non-standard commercial complexes are rising in popularity, driven by urban renewal and the integration of culture, commerce, and leisure [1][4] - Dajixiang features over 150 unique brands, with more than half being first stores or customized shops, indicating a trend towards unique retail offerings [2][3] - The design of Dajixiang incorporates Beijing's cultural heritage while providing modern amenities, appealing to a wide demographic [3][6] Group 2: Consumer Behavior - The "Z generation" favors unique and immersive shopping experiences, leading to a demand for spaces that offer emotional and social value [6][11] - Consumers are increasingly seeking environments that provide not just products but also experiences, reflecting a shift from transactional to experiential consumption [5][6] - The integration of diverse activities such as dining, cultural exhibitions, and social interactions enhances the attractiveness of non-standard commercial spaces [4][6] Group 3: Challenges and Future Directions - Despite initial success, non-standard commercial projects face challenges such as market saturation and the need for sustainable operations beyond the novelty effect [10][11] - Future developments in the sector will likely focus on deeper integration of online and offline experiences, leveraging technology to enhance consumer engagement [10][11] - The importance of thorough market research and understanding local consumer behavior is critical for the long-term viability of new commercial projects [10][11]

Core Insights - The third China International Supply Chain Promotion Expo (Chain Expo) showcased a shift in food and beverage companies from simple product promotion to creating multi-dimensional sensory experience spaces, highlighting the integration of experiential economy and supply chain strength [1] Group 1: Key Highlights of the Expo - The first highlight is the use of humanoid robots as "traffic engines" at exhibition booths, enhancing audience interaction and engagement [2] - The second highlight is the introduction of innovative products, such as Qingdao Beer’s freshly launched raw beer and other fresh series products, emphasizing the importance of supply chain innovation [3] - The third highlight is the transformation of booths into "immersive experience spaces," where companies engage consumers through multi-sensory interactions, moving beyond traditional marketing [4] Group 2: Industry Trends and Competitive Landscape - The Chain Expo serves as a premier platform for showcasing global supply chain resources, with 35% of exhibitors from overseas and participation from over 500 leading companies [5] - The event highlights the competition among top food and beverage companies in demonstrating their supply chain capabilities, from raw material control to ecological construction [6] - Companies like Junlebao and Yili are showcasing their integrated supply chain strategies, emphasizing innovation and self-sufficiency in the dairy industry [7][8]

Core Viewpoint - Yantai Zhenhua Supermarket New World store has officially reopened after a major renovation aimed at enhancing customer experience through improved space, product offerings, and services [1][2]. Group 1: Store Renovation and Offerings - The renovation included significant adjustments to the store layout, creating a more comfortable environment with better quality assurance and more affordable prices [2][9]. - New self-operated projects introduced include Zhenhua Bakery, Zhenhua Noodles, and Zhenhua Delicacies, with the bakery area covering approximately 500 square meters [2][5]. - The bakery offers a variety of products, including customizable birthday cakes made with animal cream and various types of bread, such as Japanese, French, and German styles [2][5]. - The noodle section features dishes inspired by Henan and Beijing flavors, with popular items like old-style steamed buns and red sugar date cakes [2][5]. Group 2: Food Safety and Quality Assurance - The supermarket has a dedicated food safety organizational structure, with safety supervisors at both headquarters and individual stores responsible for monitoring the entire supply chain [5][7]. - High-quality ingredients are emphasized, with French flour, New Zealand butter, and Belgian chocolate used in bakery products, ensuring a commitment to quality [7][9]. - Fresh meat for the delicacies comes from certified suppliers, with inspection reports available to guarantee safety [7][9]. Group 3: Customer Experience and Promotions - The store has lowered shelf heights for better visibility and enhanced customer shopping experience, with increased promotional signage and sampling areas [9]. - From June 27 to June 29, the store is offering significant discounts, including buy-one-get-one-free on freshly baked bread and birthday cakes, as well as 20% off on noodles and 8.8% off on delicacies [9]. - The renovation reflects the company's commitment to high-quality development and enhancing consumer experience, integrating local sentiment into product details [9].

Core Insights - The "618" promotional event has introduced two new features: the simplification of discount methods and the integration of national subsidies, leading to significant consumer interest and engagement [1][2][4] Group 1: New Promotional Methods - The promotional strategies have shifted to simpler and more direct discounts, with platforms eliminating complex discount structures in favor of straightforward price reductions [1][4] - The introduction of national subsidies has allowed certain products to be offered at discounts as low as 50%, enhancing the appeal of the promotions [3][8] - Major brands such as Apple and Xiaomi have seen significant price reductions on their products, with the iPhone 16 Pro being offered at a final price of 5499 yuan after applying various discounts [2][3] Group 2: Consumer Behavior and Trends - There is a notable increase in consumer engagement, with over 20 million products participating in the "618" event, reflecting a strong demand for both high-end and budget-friendly items [3][10] - The trend indicates that consumers are increasingly checking for national subsidies before making purchases, with significant participation from various provinces and cities across China [9][10] - The younger demographic, particularly those born after 2000, is reshaping market demand, showing a preference for high-quality, stylish products that enhance their lifestyle [10] Group 3: Sales Performance - The sales performance during the "618" event has been remarkable, with a 283% increase in total transaction volume for categories like home appliances and digital products compared to last year's "Double 11" event [7] - The national subsidy program has effectively driven sales, with 1.1 trillion yuan in sales attributed to the program and a significant increase in the number of consumers utilizing these subsidies [7][8] - The home appliance sector has experienced continuous double-digit growth, with retail sales in this category increasing by 38.8% in April alone [8] Group 4: Logistics and Service Enhancements - E-commerce platforms are enhancing their logistics services, with initiatives like same-day delivery for products purchased through national subsidy programs [5][6] - The "618" event has seen improvements in the recycling and replacement of old appliances, with comprehensive services offered across various regions [5][6] Group 5: Economic Impact - The "618" event and national subsidies are seen as crucial for stimulating domestic consumption, contributing to a consumption contribution rate of 51.7% in the first quarter of the year [11][12] - Collaborative efforts among government, platforms, and merchants are essential to maximize the potential of shopping festivals in driving economic growth [12]

Group 1 - JD.com announced the launch of its 618 shopping festival in Hong Kong, starting on May 30 at 8 PM [1] - The company signed cooperation agreements with over ten brands and merchants, including Saint Anna Bakery and Toys "R" Us, to kick off the event [1] - JD.com will implement a regional subsidy plan across 18 districts in Hong Kong, starting with Sha Tin, where users can receive exclusive coupons worth 1,000 HKD by downloading the JD app [1] Group 2 - JD.com has experienced strong growth in Hong Kong, with user numbers and order volumes doubling year-on-year, and transaction value increasing by 200% over the past two months [2] - Over 200 local brands and merchants joined JD's Hong Kong platform in the past month, with a target of attracting at least 1,000 quality partners by the end of the year [2] - To enhance the shopping experience during the 618 festival, JD Logistics will increase investment in logistics efficiency, including pre-sorting hot-selling products and expanding local delivery capacity [2] Group 3 - JD's logistics network in Hong Kong covers all 18 districts, offering next-day delivery, same-city express services, and cross-border shipping [3] - The logistics services have improved consumer experience and helped local and cross-border merchants enhance efficiency [3] - During the 618 festival, JD will provide multiple benefits to both consumers and merchants to help reduce costs and increase efficiency [3]