千人共跳土族安昭舞。 本报记者 牛玉娇 陈晨 摄 本报记者 陈 晨 牛玉娇 以冰雪为媒、以文化为魂、以产业为脉，海东持续擦亮乡村旅游品牌，让"冷资源"不断释放"热效应"，让冬日乡村从"沉寂期"变为"黄金季"。本届"青海年· 最海东"迎新春系列文旅惠民活动，以"驰骋河湟迎新春·欢聚海东过大年"为主题，聚焦趣味性、观赏性、参与性和体验性，将海东最优的冰雪资源、最美的 自然景观、最浓的河湟文化、最暖的民俗风情"串珠成链"，全力打造"有温度、有品质"的冰雪体验，让游客在冰雪中品味文化，在欢乐中记住乡愁，进一步 激发全民参与冰雪运动的热情，拓展文旅消费新空间，增强海东文旅品牌的传播力、吸引力，为当地经济社会发展注入新动能。 据了解，作为此次活动的承办方，互助县委、县政府精心推出涵盖群众文化、冰雪旅游、群众体育、商贸大集、城市亮化5大板块的36项特色活动，通过五 业融合，深度联动，全面展示互助壮美的雪景、绚丽的文化和独特的民俗。 冰雪，是大自然的馈赠，更是振兴发展的引擎。在卓扎滩原生态景区，周边村民踏着欢快的旋律，跳起"千人安昭舞"，让这一千年民俗在冰雪天地间焕发新 生。"现在农闲，我们也喜欢一起跳安昭舞，而且周边也开了 ...

Core Viewpoint - Qinghai Province is leveraging its rich intangible cultural heritage resources to develop unique industries and boost local economic growth through innovative practices in traditional crafts [1][4]. Group 1: Thangka Art Industry - The Thangka art industry in Huangnan Tibetan Autonomous Prefecture has seen significant growth, with revenue increasing from 240 million yuan in 2011 to 1.08 billion yuan in 2024, and five related enterprises now earning over 10 million yuan annually [1]. - Local artists are innovating in both content and techniques while preserving traditional craftsmanship, leading to increased public interest in Thangka art [1]. - Efforts are being made to protect and document Thangka techniques, including "white drawing," "color painting," and mineral pigment production [1]. Group 2: Pan Embroidery Industry - The establishment of the Pan Embroidery Association in Banjian Village has led to the creation of a Pan Embroidery Garden, involving 145 embroiderers and generating an annual income of 3 million yuan from 75,000 orders [2]. - Training programs have been organized, resulting in over 4,000 embroiderers trained, and non-heritage interest classes introduced in five schools [2]. - The Pan Embroidery industry in Huzhu County has achieved a total output value of 94.7 million yuan from 2022 to 2024, with an average annual growth rate of about 5% [2]. Group 3: Tibetan Carpet Industry - The Tibetan carpet industry is undergoing transformation through technology, with companies like Shengyuan Carpet Group utilizing AI for design and production, resulting in a carpet measuring 31.95 meters by 13.55 meters [3]. - The company has diversified its production methods to include machine-woven and hand-punched carpets, enhancing the quality and variety of products [3]. - In 2024, Shengyuan Carpet's revenue is projected to reach 119 million yuan, with exports exceeding 9.7 million USD, reflecting an 8% year-on-year growth in export volume [3].