抖音生活服务推出的"城市点亮计划"正在全国多地掀起消费热潮。该计划以"内容引流+本地消费"为核心模式，通 过整合线上线下资源，挖掘城市特色，为地方商业注入数字化新动能。目前，活动已覆盖南京、常州、天津、无 锡、临沂、潍坊、济宁等城市，成为激活区域经济的重要引擎。 在山东济南，活动与"第三届济南海鲜节"深度联动，推出了一系列消费促进举措。8月29日，抖音联合山东广播电 视台"生活帮"栏目发起"点亮济南・金秋消费季"专场直播，三位主持人携手鲁味斋、徐升记等10家餐饮品牌推出 超值团购套餐。中华老字号鲁味斋第三代传承人王剑辉现身直播间，讲述品牌历史并发放专属福利，吸引大量用 户"线上抢券、到店消费"。与此同时，抖音生活服务与济南市商务局合作的"泉城购"消费券发放活动持续至11月 15日，累计发放超千万元零售、餐饮消费券。数据显示，今年暑期济南本地商家抖音团购核销订单量同比增长 61%，销售额激增138%，夏日消费热潮全面升温。 江苏常州的探索则聚焦"赛事+消费"的融合模式。活动联合"苏超"赛事，在常州推出特色观赛套餐、亲子活动及短 视频排位赛，激励本地达人探店种草。6月21日至22日，作为赛事赞助商的东哈·东北街边 ...

Core Insights - Douyin's "City Lighting Plan" is activating consumption potential in various cities through innovative models focusing on local characteristics and online-offline resource integration [1][4][7] Group 1: Program Overview - The "City Lighting Plan" targets popular cities in Jiangsu, Shandong, and Hebei provinces, creating a new ecosystem of "content-driven traffic + local consumption" [1] - The initiative has already covered cities like Nanjing, Changzhou, Tianjin, Wuxi, Linyi, Weifang, and Jining, injecting digital momentum into local businesses [1] Group 2: Specific City Initiatives - In Jinan, the plan is linked with the "3rd Jinan Seafood Festival," featuring a live broadcast event that promoted group purchase deals from 10 local restaurants, resulting in a 61% year-on-year increase in Douyin group purchase order redemption and a 138% surge in sales [4] - Changzhou's approach highlights the integration of "events + consumption," with a partnership in the "Super League" event that led to a 3074-fold increase in Douyin search volume for a local barbecue brand and a 111% year-on-year growth in group purchase orders [5] Group 3: Technological Empowerment - The core advantage of the "City Lighting Plan" lies in its technological empowerment, utilizing Douyin's LBS positioning technology to introduce a "lighting" feature that enhances user experience and provides secondary exposure for merchants [7] - The plan aims to deepen the integration of IP with urban culture by launching in 11 key cities in East, North, Northeast China, and Shandong, focusing on winter night economy scenarios [7] - Participating merchants in the program have seen an average increase of over 30% in customer traffic, with some specialty stores experiencing sales growth exceeding 200%, validating the sustainability of the "content + consumption" model [7]