Core Insights - Douyin's "City Lighting Plan" is activating consumption potential in various cities through innovative models focusing on local characteristics and online-offline resource integration [1][4][7] Group 1: Program Overview - The "City Lighting Plan" targets popular cities in Jiangsu, Shandong, and Hebei provinces, creating a new ecosystem of "content-driven traffic + local consumption" [1] - The initiative has already covered cities like Nanjing, Changzhou, Tianjin, Wuxi, Linyi, Weifang, and Jining, injecting digital momentum into local businesses [1] Group 2: Specific City Initiatives - In Jinan, the plan is linked with the "3rd Jinan Seafood Festival," featuring a live broadcast event that promoted group purchase deals from 10 local restaurants, resulting in a 61% year-on-year increase in Douyin group purchase order redemption and a 138% surge in sales [4] - Changzhou's approach highlights the integration of "events + consumption," with a partnership in the "Super League" event that led to a 3074-fold increase in Douyin search volume for a local barbecue brand and a 111% year-on-year growth in group purchase orders [5] Group 3: Technological Empowerment - The core advantage of the "City Lighting Plan" lies in its technological empowerment, utilizing Douyin's LBS positioning technology to introduce a "lighting" feature that enhances user experience and provides secondary exposure for merchants [7] - The plan aims to deepen the integration of IP with urban culture by launching in 11 key cities in East, North, Northeast China, and Shandong, focusing on winter night economy scenarios [7] - Participating merchants in the program have seen an average increase of over 30% in customer traffic, with some specialty stores experiencing sales growth exceeding 200%, validating the sustainability of the "content + consumption" model [7]

9月5日，抖音生活服务"城市点亮计划"IP参与"第三届济南海鲜节"，激发泉城海鲜消费活力。该计划旨 在围绕江苏、山东、河北等省份的热门城市挖掘地域特色传播城市亮点，激发城市特色消费。截至目 前，IP活动陆续落地南京、常州、天津、无锡、临沂、潍坊、济宁等城市，为各城市地域特色、美食美 景带来更大曝光与消费拉动。 IP活动持续深耕地方特色商业，通过达人探店、主题直播、消费券发放、拍摄城市宣传片等组合拳，向 用户推荐城市特色门店，让线上内容"照亮"更多城市的烟火气息。结合平台"点亮"功能，活动还在线下 用灯光等方式真实"点亮"不同城市地标，线上线下共同为消费升级与城市发展注入持久动力。 点亮常州活动联合陶喆发布"常州打卡地图" 济南：烧烤节、消费券，助燃泉城夏日消费热潮 8月29日，"城市点亮计划"IP联合山东广播电视台"生活帮"栏目发起"点亮济南・金秋消费季" 专场直播 活动。山东广播电视台三位主持人携手鲁味斋、徐升记等10家老字号与新锐餐饮品牌，推出历史低价团 购套餐，吸引用户下单。中华老字号鲁味斋第三代传承人王剑辉等商家代表亲临直播间，讲述品牌故 事、发放专属福利，吸引用户"线上抢券、到店消费" 。 "点亮济 ...