抖音生活服务推出的"城市点亮计划"正在全国多地掀起消费热潮。该计划以"内容引流+本地消费"为核心模式，通 过整合线上线下资源，挖掘城市特色，为地方商业注入数字化新动能。目前，活动已覆盖南京、常州、天津、无 锡、临沂、潍坊、济宁等城市，成为激活区域经济的重要引擎。 在山东济南，活动与"第三届济南海鲜节"深度联动，推出了一系列消费促进举措。8月29日，抖音联合山东广播电 视台"生活帮"栏目发起"点亮济南・金秋消费季"专场直播，三位主持人携手鲁味斋、徐升记等10家餐饮品牌推出 超值团购套餐。中华老字号鲁味斋第三代传承人王剑辉现身直播间，讲述品牌历史并发放专属福利，吸引大量用 户"线上抢券、到店消费"。与此同时，抖音生活服务与济南市商务局合作的"泉城购"消费券发放活动持续至11月 15日，累计发放超千万元零售、餐饮消费券。数据显示，今年暑期济南本地商家抖音团购核销订单量同比增长 61%，销售额激增138%，夏日消费热潮全面升温。 江苏常州的探索则聚焦"赛事+消费"的融合模式。活动联合"苏超"赛事，在常州推出特色观赛套餐、亲子活动及短 视频排位赛，激励本地达人探店种草。6月21日至22日，作为赛事赞助商的东哈·东北街边 ...

抖音生活服务推出的"城市点亮计划"IP，正以创新模式激活多地消费潜力。该计划聚焦江苏、山东、河北等省份 热门城市，通过挖掘地域特色、联动线上线下资源，打造"内容引流+本地消费"的全新生态。截至目前，活动已覆 盖南京、常州、天津、无锡、临沂、潍坊、济宁等城市，为地方特色商业注入数字化动能。 在山东济南，活动与"第三届济南海鲜节"深度联动，推出系列消费促进举措。8月29日，抖音联合山东广播电视 台"生活帮"栏目发起"点亮济南・金秋消费季"专场直播，三位主持人携手鲁味斋、徐升记等10家餐饮品牌推出超 值团购套餐。中华老字号鲁味斋第三代传承人王剑辉现身直播间，讲述品牌历史并发放专属福利，吸引用户"线上 抢券、到店消费"。与此同时，抖音生活服务与济南市商务局合作的"泉城购"消费券发放活动持续至11月15日，累 计发放超千万元零售、餐饮消费券。数据显示，今年暑期济南本地商家抖音团购核销订单量同比增长61%，销售 额激增138%，夏日消费热潮全面升温。 江苏常州的探索则凸显"赛事+消费"的融合效应。活动联合"苏超"赛事，在常州推出特色观赛套餐、亲子活动及短 视频排位赛，激励本地达人探店种草。6月21日至22日，作为赛事赞助 ...

Group 1 - Xiaohongshu announced the launch of the world's first open-world adventure island event "RED LAND" in Shanghai from August 8 to August 10, targeting gaming and ACG (Anime, Comic, and Games) enthusiasts [1] - In the past year, the number of posts related to ACG and gaming on Xiaohongshu ranked third and fourth among all categories, with year-on-year growth of 175% and 168% respectively [1] - The event marks Xiaohongshu's first foray into large-scale offline IP activities, indicating a shift from an online content platform to an offline cultural ecosystem [1] Group 2 - Chinese Online announced that the collaboration between the brand "GONG" under Pop Mart and the upcoming animated film "The King's Avatar 2" will soon launch a series of collectible blind boxes [2] - Multiple brands are planning collaborations with "The King's Avatar 2," enhancing the IP's commercial value and driving secondary consumption [2] - This initiative represents a dual-driven exploration of content and consumption for Chinese Online, potentially providing new insights into the commercialization of original domestic animation [2] Group 3 - Anta Sports reported positive growth across all product lines in the second quarter of 2025, with the Anta brand experiencing low single-digit growth and FILA achieving mid single-digit growth [3] - Other brands under Anta, excluding those added after April 1, 2025, saw retail sales growth of 50% to 55% [3] - The performance highlights the structural growth resilience under Anta's multi-brand strategy, although the main brand's growth slowdown may reflect ongoing adjustments in the mainstream sports consumption market [3] Group 4 - The consumption market in China showed significant improvement in the first half of 2025, with holiday consumption playing a crucial role [4] - The number of people traveling during the "Spring Festival," "May Day," and "Dragon Boat Festival" reached record highs, contributing to double-digit growth in related leisure and travel services [4] - New consumption patterns and diverse consumer behaviors are emerging, indicating strong consumer vitality and providing robust support for economic growth [4]