Summary of Beiding Co. Conference Call Company Overview - **Company**: Beiding Co. (北鼎股份) - **Date**: August 13, 2025 Key Points Industry and Market Performance - Beiding Co. benefited from a low base last year, internal optimizations, and the "old-for-new" policy, leading to significant growth in the domestic market [2][3] - Domestic revenue for the self-owned brand increased by 48.4% year-on-year, driven by low previous year base, ongoing internal optimizations, and promotional policies [3][4] - Overseas business saw a slight growth of 0.71% despite international trade barriers and geopolitical uncertainties [2][3] - OEM and ODM business revenue grew by 2% year-on-year, demonstrating resilience amid external uncertainties [2][3] Strategic Initiatives - The company is increasing SKU variety and embracing differentiated channels (e.g., Sam's Club, JD.com, Douyin) to meet diverse consumer needs and enhance market competitiveness [2][3][6] - Beiding has split its product creation organization into three independent teams focusing on appliances, cups, and cooking tools to improve specialized operations [2][7] - A restrained sales expense strategy is being adopted, exploring differentiated promotional tactics rather than fixed budgets [2][9] Future Outlook and Challenges - The company is preparing for potential impacts from the suspension of national subsidy policies, emphasizing internal efforts to maintain performance [4][5] - Beiding is testing price and promotional expense relationships to find optimal strategies for different product categories and price points [5] - The company plans to continue launching new products in 2025, focusing on core categories and exploring new categories [11][13] Channel Strategy - Beiding prioritizes channels based on optimal input-output ratios, focusing on high-efficiency platforms like JD.com, Sam's Club, and Douyin, while also exploring previously underutilized channels [10] - The company is adopting a stable strategy in overseas markets, primarily targeting North America and covering Chinese communities through distributors [15][17] Competitive Landscape - In overseas markets, competition is relatively low among Chinese brands, but there are strong local competitors in various countries [16] - Beiding does not plan to increase overseas production capacity in the short term, focusing instead on maintaining existing operations [18] Innovation and Product Development - The company is not explicitly prioritizing smart products but is open to using technology to address consumer pain points [22] - Independent teams are established for different product categories to ensure tailored development and faster iteration [21] Risk Management - Beiding is prepared for external uncertainties by continuously optimizing operations and strategies to enhance resilience [23] Conclusion - Beiding Co. is strategically positioned to navigate market challenges and capitalize on growth opportunities through internal optimizations, diversified product offerings, and a focus on consumer needs. The company aims to maintain a robust performance despite potential external pressures.

Core Points - Shanghai's market supervision authority conducted a quality inspection of electric ovens and baking appliances, testing 35 batches of products, with 1 batch found to be non-compliant [2][3] - The inspection revealed that 9 batches from physical sales were compliant, while 1 out of 26 batches from e-commerce sales failed the quality check [2][3] - The non-compliant product was an air fryer from Ningbo Mijia Electronics, which failed on input power, current, stability, and mechanical hazards [2][3] Summary by Category Inspection Results - Total of 35 batches inspected, with 1 batch non-compliant [2] - 9 batches from physical stores passed, while 1 batch from online sales failed [2] - Non-compliant product was identified and reported to local market supervision for further action [2] Product Details - Non-compliant product: Air fryer (model KS-068) from Ningbo Mijia Electronics, sold on 1688 platform [2] - Compliance was noted for products from various manufacturers including Zhejiang Aishida and Haier [3][4] - The inspection covered products from 5 provinces, including Shanghai, with 3 batches produced locally and 32 from other regions [2]

Group 1 - In the first half of 2023, Foshan's foreign trade import and export total reached 233.98 billion yuan, with a year-on-year increase of 15.6% [3] - Exports amounted to 183.56 billion yuan, up 22.1% year-on-year, while imports were 50.42 billion yuan, showing a slower growth [4] - The export of "new three samples" products (electric passenger vehicles, lithium batteries, and solar cells) reached 1.13 billion yuan, a significant increase of 81% year-on-year [4] Group 2 - The export of lithium batteries was 730 million yuan, growing by 88.7%, while solar products and new energy vehicles also saw substantial increases [4] - The "Belt and Road" countries became a key growth point for Foshan's "new three samples" exports, with a total of 780 million yuan exported, marking a 136% increase [4] - Private enterprises contributed 98% of the export value of "new three samples," with 154 private companies involved, representing 93% of the total exporting companies [5] Group 3 - Despite trade tensions affecting the U.S. market, Foshan's home appliance exports to the EU grew, with a total of 6.74 billion yuan, an increase of 8.1% [5] - Emerging markets also showed strong performance, with exports to Africa reaching approximately 11.83 billion yuan, up 20.1% year-on-year [5][6] - Companies like Guangdong Xinbao Electric Co., Ltd. and China Liansu Group Holdings Ltd. have successfully targeted specific markets, leading to significant export growth [5][6]

Core Insights - The core viewpoint of the article emphasizes that emotional recognition from consumers is an unassailable moat in brand competition, as demonstrated by the success of Bear Electric (小熊电器) in becoming a globally loved quality brand [1][15]. Group 1: Brand Recognition and Consumer Connection - The distinction between being "needed," "recognized," and "loved" is crucial for brand value, where "being loved" signifies a deeper emotional connection that leads to consumer loyalty and willingness to pay a premium [3][4][10]. - Bear Electric has successfully transitioned from being a brand that meets basic needs to one that resonates emotionally with consumers, establishing itself as a symbol of a quality lifestyle [5][9]. Group 2: Brand Evolution and Market Strategy - Bear Electric's evolution can be seen in three stages: initially being "needed" through innovative products, then gaining "recognition" through quality and market presence, and finally achieving "love" by providing lifestyle solutions [10][12]. - The company has developed a user-centric approach, creating a comprehensive user experience system that includes a large membership base and extensive user data analysis to inform product development [12][13]. Group 3: Product and Innovation Strategy - Bear Electric has established a robust R&D system with nearly 600 professionals and over 3700 patents, focusing on transforming user needs into innovative products [12][13]. - The manufacturing system supports the entire process from user demand to product delivery, ensuring high-quality and efficient production through multiple smart manufacturing bases [13]. Group 4: Lifestyle Brand Transformation - The shift towards becoming a lifestyle brand is evident as Bear Electric offers comprehensive solutions across various life scenarios, making it easier for consumers to achieve a quality lifestyle [9][10]. - The brand's identity is now closely tied to the idea of a joyful and effortless quality life, positioning it as a go-to choice for consumers seeking such experiences [9][15].

Core Perspective - The transformation of Bear Electric (002959) from a small appliance manufacturer to a lifestyle brand exemplifies a significant shift in consumer demand from product functionality to experiential living [1][7] Group 1: Brand Transformation - Bear Electric's shift involves a comprehensive redefinition of brand value, focusing on providing complete lifestyle solutions rather than isolated product functionalities [2] - The company emphasizes user-centric solutions, moving from merely selling appliances to offering integrated experiences that fulfill broader lifestyle needs [3][4] Group 2: Product Innovation - The introduction of eight scenario-based solutions at AWE, such as the "Vital Breakfast" and "Exquisite Care," illustrates Bear Electric's commitment to creating convenient and enjoyable user experiences [3] - The company has developed a range of products that address various daily needs, allowing users to manage tasks efficiently and focus on enjoying life [4] Group 3: Research and Development - Bear Electric has established an agile system that connects user insights directly to product development, enhancing innovation and responsiveness to consumer needs [5][6] - The company boasts a robust R&D team of nearly 600 professionals, with significant investments in innovation, including a 36.48% year-on-year increase in R&D expenditure for 2024 [6] Group 4: Competitive Advantage - The transition to a lifestyle brand highlights that true competitive strength lies in understanding and integrating into consumer lifestyles, rather than merely relying on scale or cost advantages [7]

Core Insights - The trend of quality living is shifting from a niche demand to a common pursuit among the general public, as highlighted in the "2024 China Consumption Trend Report" by Zhimeng Consulting [1] - Companies must meet users' quality living needs to create user value, enhance innovation value, and achieve strategic value [1] User Demand and Product Innovation - The segmentation in the market is not about product categories but rather about understanding user needs, as emphasized by Japanese lifestyle expert Matsuura Yataro [3] - Small Bear Electric has demonstrated this philosophy by addressing deeper user pain points, such as ease of cleaning and noise reduction in their products [3] - The introduction of the "Good Morning Blender" showcases how Small Bear Electric focuses on user-friendly features that enhance the overall experience [3] Kitchen Space Utilization - The limited kitchen space has led to new demands for efficient space utilization, prompting Small Bear Electric to launch a multifunctional stackable pot that integrates multiple cooking functions [5] - This innovation illustrates that quality upgrades are about precise insights into user needs rather than merely adding product features [5] Transition to Lifestyle Brand - Small Bear Electric is transitioning from a traditional home appliance company to a lifestyle brand, reflecting a comprehensive upgrade in its capabilities [10] - The core standard of a lifestyle brand is to provide suitable solutions for every living need, moving beyond just product experience [6] Comprehensive Product Matrix - Small Bear Electric has developed a rich product matrix with over 90 product categories and more than 1,000 product models to meet users' quality living aspirations [8] - The acquisition of the oral care brand Roman further expands its offerings in personalized health management [8] Continuous Evolution - The evolution from a home appliance brand to a lifestyle brand is a natural outcome of continuously addressing user needs [10] - Small Bear Electric's approach breaks traditional limitations by offering a comprehensive range of products that enhance quality living [10] R&D and Manufacturing Capabilities - Small Bear Electric invests heavily in R&D, with a reported 36.48% increase in R&D expenses for 2024, employing nearly 600 specialized R&D personnel [11] - The company has established five smart manufacturing bases to ensure high-quality production and innovation [11] Digital Transformation - The company is undergoing a digital transformation to enhance operational efficiency, launching the "321" digital system upgrade project [13] - This initiative aims to integrate digital technology into business operations and smart manufacturing, driving high-quality development [13] Conclusion - Small Bear Electric's practices provide a new interpretation of "quality living," focusing on comprehensive lifestyle experiences rather than just product functionality [13] - Companies that genuinely understand and respect user needs are likely to gain a competitive edge in the evolving landscape of quality consumption [13]