Core Insights - The upcoming Spring Festival is driving an increase in offline retail activities, with Suning.com launching the "马上有好市" (Good Market Coming Soon) event, featuring over a thousand themed activities across stores and communities to blend traditional customs with smart home appliance experiences [1][6] - The initiative aims to create an immersive shopping environment that connects traditional festival elements with cutting-edge technology, enhancing consumer engagement and promoting a higher quality of smart living [1][6] Group 1: Event Activities - Suning.com is organizing a non-heritage market area in Hangzhou, allowing children to experience traditional food-making, such as pounding rice cakes, using smart appliances for precise cooking [3] - The "Frozen Refrigerator" challenge showcases the advantages of modern refrigeration technology, demonstrating how smart refrigerators can preserve food quality for months [3] - A calligraphy experience event will be held at the Fuzhou Max Baolong store, where children can learn to write Spring Festival couplets under the guidance of calligraphy masters, integrating cultural education with technology [4] Group 2: Community Engagement - Suning.com is implementing a "Spring Festival Replacement Service Station" in key urban areas, offering services like appliance exchanges and demonstrations of efficiency appliances to meet consumer needs during the year-end cleaning [6] - The company is also providing various community services, including free health check-ups and mobile phone repairs, to enhance customer convenience and engagement [6] Group 3: Market Trends - Analysts note that as consumer preferences evolve, the competitive edge in offline retail is shifting from price to experience, with Suning.com effectively integrating traditional customs and regional culture with smart appliances [6] - This strategy not only helps in building a differentiated advantage but also transforms stores into new urban lifestyle landmarks, moving beyond mere transaction points [6]

从元旦假期各地举办的精彩文旅活动，到以旧换新政策带热的家电市场，再到一系列消费提振举措 落地，2026年的消费市场开局便透露暖意。新年伊始，记者在北京、天津、江苏、上海等多地走访感受 到，在系列惠民生促消费政策推动下，市场呈现供需两旺的发展势头，新场景、新亮点精彩纷呈，为全 年促消费稳增长开了一个好头。 "我特意从北京过来跨年。世纪钟前全是攒动的人头，现场被热情塞得满满当当。"家住北京的李女 士告诉记者，跨年夜当晚，站在天津世纪钟旁，可以看到津湾广场组织的绚丽倒计时灯光秀，搭配与世 纪钟同步的《东方红》主题音乐，新的一年在仪式感中开场了。 丰富的跨年活动也带火了当地的商业。天津一家老字号饭店的负责人对记者表示，今年元旦假期客 流格外爆满，3天假期每天都是下午四点就已经停止放号。 不只天津，记者在上海、江苏多地走访都感受到浓浓的市场暖意。上海新世界新丸中心焕新亮相， 叠加多重消费券优惠，点燃假期消费热情；在江苏无锡禅意小镇拈花湾，酷炫杂技、民乐悠扬、机器人 斗舞，数百场精彩演艺同步上演，现场游客掌声不断。 中国旅游研究院院长戴斌表示，新的一年，"十五五"启程，旅游加速融入城乡居民的日常生活，成 为文化体验和精神 ...

"大衣、羊毛衫、冲锋衣都能洗，入手这台洗衣机，看重的就是它的功能最为全面。"上海的王先生家里 的洗衣机用了5年，虽然运转正常，但当遇上需要精细护理的衣物时就犯了难。在Suning Max上海五角 场店，王先生试用了最新款多筒烘护一体机后，当场下单。"全家衣物都能一机搞定，光是干洗费都能 省下上千元。" 和王先生一样的消费者不在少数。苏宁易购数据显示，今年1-11月，核心城市门店直接选择"顶配"产 品、追求功能需求一步到位的消费者占比达4成。从过去的"坏了才换"到如今的"好用就换"，"顶配"家 电从过去可选项，成为提升生活品质的必要投资。 "能够精准适配各种场景、搭载丰富的前沿科技，是'顶配'家电的标配。"苏宁易购门店管理中心负责人 表示，当前消费者在选购家电前往往做足功课，了解各项功能参数，也更愿意为有长期价值的产品买 单。 在深圳从事程序开发工作的徐先生，在选购新冰箱前做了一番研究。"虽然这台冰箱价格一万多元，但 它具备自动识别食材、延长保鲜和自动制冰等多种功能。全嵌入式设计即便用很多年也不会过时。"徐 先生表示，"从长期使用的角度看，其综合使用成本反而更划算，而且每次使用都能享受到顶级的体 验。"更让他惊 ...