从元旦假期各地举办的精彩文旅活动，到以旧换新政策带热的家电市场，再到一系列消费提振举措 落地，2026年的消费市场开局便透露暖意。新年伊始，记者在北京、天津、江苏、上海等多地走访感受 到，在系列惠民生促消费政策推动下，市场呈现供需两旺的发展势头，新场景、新亮点精彩纷呈，为全 年促消费稳增长开了一个好头。 "我特意从北京过来跨年。世纪钟前全是攒动的人头，现场被热情塞得满满当当。"家住北京的李女 士告诉记者，跨年夜当晚，站在天津世纪钟旁，可以看到津湾广场组织的绚丽倒计时灯光秀，搭配与世 纪钟同步的《东方红》主题音乐，新的一年在仪式感中开场了。 丰富的跨年活动也带火了当地的商业。天津一家老字号饭店的负责人对记者表示，今年元旦假期客 流格外爆满，3天假期每天都是下午四点就已经停止放号。 不只天津，记者在上海、江苏多地走访都感受到浓浓的市场暖意。上海新世界新丸中心焕新亮相， 叠加多重消费券优惠，点燃假期消费热情；在江苏无锡禅意小镇拈花湾，酷炫杂技、民乐悠扬、机器人 斗舞，数百场精彩演艺同步上演，现场游客掌声不断。 中国旅游研究院院长戴斌表示，新的一年，"十五五"启程，旅游加速融入城乡居民的日常生活，成 为文化体验和精神 ...

Core Viewpoint - The Chinese government aims to significantly increase the resident consumption rate as part of the "14th Five-Year Plan," emphasizing the importance of domestic demand and consumption in driving economic growth [4][8]. Group 1: Economic Development Goals - The "14th Five-Year Plan" outlines a clear direction for economic and social development, focusing on enhancing the role of domestic demand and consumption [3][4]. - The plan sets a target for a noticeable increase in the resident consumption rate, which is expected to strengthen the internal driving force of economic growth [4][8]. Group 2: Current Consumption Landscape - China's resident consumption rate is projected to reach 39.9% by 2024, an increase of 4.3 percentage points since 2012 [7]. - Over the past decade, resident consumption expenditure has consistently accounted for around 70% of final consumption expenditure, with a significant increase from 26.74 trillion yuan in 2015 to 53.86 trillion yuan in 2024 [7]. Group 3: Strategies for Increasing Consumption - To achieve the goal of increasing the resident consumption rate, the focus will be on optimizing the consumption environment, innovating consumption scenarios, and reducing restrictions [9][11]. - The service consumption sector is identified as a key area for growth, with a notable increase in the proportion of service consumption expected to reach over 50% by 2030 [10]. Group 4: Policy Implications and Consumer Impact - The government is expected to enhance policies that promote consumer spending, such as subsidies for replacing old products, which have already benefited over 300 million consumers [13]. - There is a strong emphasis on aligning policies that support both consumer spending and improving living standards, with a focus on increasing residents' income and employment opportunities [14].

Group 1 - The core viewpoint of the news is the introduction of policies aimed at expanding service consumption, emphasizing the combination of benefiting people's livelihoods and promoting consumption [1][2] - The "three persistences" highlighted in the policy measures include: combining benefits to people's livelihoods with consumption promotion, optimizing supply while stimulating demand, and balancing external openness with internal release [1][2] - Consumer spending contributed 52% to economic growth in the first half of the year, indicating the increasing role of consumption in driving economic growth [1] Group 2 - The policy measures aim to enhance consumer capacity by ensuring stable growth in residents' income, which is crucial for improving consumption ability and willingness [2] - In the first half of the year, the per capita disposable income of residents was 21,840 yuan, reflecting a nominal growth of 5.3% compared to the previous year [2] - The government plans to implement a personal consumption loan interest subsidy policy, providing up to 3,000 yuan in interest subsidies for eligible loans, with a total of 300 billion yuan in national subsidies planned for the year [3] Group 3 - There is a shift in consumer demand from quantity to quality, with increasing preferences for high-quality, personalized, and experiential consumption [4] - Different demographic groups have specific consumption needs, such as the younger generation seeking experiential lifestyles and the elderly desiring comfort and security [4] - The government will select around 50 pilot cities to develop new consumption models and scenarios, aiming to enhance the supply of quality services and meet diverse consumer demands [5] Group 4 - The focus of economic policies is shifting towards benefiting people's livelihoods and promoting consumption, with an emphasis on increasing market vitality and consumption growth [5] - Ensuring safety, comfort, and convenience in service supply is essential, with a commitment to addressing previous issues through improved infrastructure and regulatory measures [5]

Group 1 - The article highlights the multi-faceted approach taken by the Shanxi Provincial Finance Department to boost consumer spending and support the local economy through various measures such as direct subsidies and policy guidance [1][2] - Employment support policies include subsidies for public welfare jobs, one-time job-seeking subsidies, and training subsidies aimed at stabilizing and expanding employment [1] - Direct agricultural subsidies are being implemented, including soil fertility protection subsidies and agricultural machinery purchase subsidies, to optimize agricultural support policies [1] Group 2 - The government is focusing on promoting consumption through initiatives like the trade-in program for old products, covering a wide range of consumer goods including automobiles and home appliances, with a pre-allocated budget of 44.44 billion yuan for 2025 [1] - Educational support is being enhanced with increased funding for national scholarships for high school and vocational students, as well as higher standards for graduate scholarships [2] - Investment in infrastructure is being prioritized, with 23.72 billion yuan in central budget funds and 1.86 billion yuan in provincial funds allocated to improve consumer service infrastructure [2]