新华财经北京2月12日电（记者丁雅雯）记者12日获悉，今年淘宝年货节期间，平台境外交易额较去年 增长超4成。宠物服饰，汽车、摩托车配饰，家居摆件、大件家具等行业的境外成交都迎来了爆发式增 长。 中国传统元素的宠物服饰同样在海外掀起热潮，平台数据显示，鸟禽服饰成为今年的增长黑马，实现了 超200%的增长。淘宝宠物用品popocola旗舰店负责人表示，海外消费者对宠物用品的需求正从基础功能 向情感表达与社交展示延伸，对高品质、创意类产品的偏好日益提升。 为了满足全球消费者的年货购买需求，淘宝在出海货品供给、物流履约等多方面提升消费体验。目前， 淘宝已在12个国家和地区提供跨境包邮服务，物流时效显著提升，全球最快可实现3日送达。持续优化 的服务体验带动用户规模高速增长。数据显示，自去年4月以来，淘宝境外新用户数同比增长近200%， 境外成交额连续五年保持两位数增长。截至目前，加入淘宝出海增长计划的商家已超百万。 （文章来源：新华财经） 随着中国新年文化影响力持续增强，富含中国元素的年货商品正加速"出海"。以家居饰品为例，年货节 期间，落地摆件成交额同比增长超1000%，布艺苏绣增长近500%，带有鲜明中国风格的家庭 ...

Core Insights - China is the only country with 41 industrial categories according to the UN classification, forming a solid foundation for the "world's factory" through various industrial belts [1] - The combination of "industrial belts + cross-border e-commerce" is a significant trend, enabling sellers to reach overseas consumers and enhance their value chain [1] Group 1: Challenges in Transformation - Many sellers from industrial belts face difficulties in understanding overseas market consumption habits and platform operations, which hinders their transition to cross-border e-commerce [3] - The "Huiqi Xing" project, initiated by Amazon Global Selling in collaboration with local governments and industry associations, aims to support sellers in overcoming these challenges [5] Group 2: "Huiqi Xing" Project Overview - The project features a "three-party linkage" model that identifies seller pain points and provides tailored support through small group training and one-on-one consultations [5][11] - The initiative has successfully launched in multiple cities, receiving 100% positive feedback from local sellers and promoting the healthy development of regional cross-border e-commerce ecosystems [11][12] Group 3: Case Study of Kaiyue Group - Kaiyue Group, a major foreign trade company, faced significant losses due to a "one-size-fits-all" product strategy but successfully transformed its approach by focusing on its strengths in large furniture [7][10] - With the support of the "Huiqi Xing" project, Kaiyue Group's cross-border sales surged from $20 million in 2022 to an expected $350 million in 2023 [10] Group 4: Training and Support Mechanisms - The "Huiqi Xing" program offers comprehensive training covering cross-border operations, including account security, category trends, and brand expansion [11][17] - The program has adapted its training format to cater to different seller needs, providing both intensive and flexible learning options [17]