新年临近，跨年的氛围感越来越浓。在年度更迭的特殊时刻，换新一台家电、升级一台手机，成为人们 对过去一年的总结、对自我的激励以及对身边人答谢的情感载体。"仪式感消费"成为年末家电3C消费 市场的重要主线。 面向消费者"悦己""悦家"等多元化需求，即日起至1月4日，苏宁易购联合行业头部品牌共同加码家电3C 礼遇季，精细满足消费者年终换新期待。对于追求品质与个性的新生代人群和职场人士，重点加码AI 手机、专业生活记录装备、IP联名产品供给，打造潮流个性生活新体验；面向长辈群体，推广具备极简 操作、舒适健康和远程协助功能的适老化家电和手机产品，降低科技使用门槛；面向家庭消费者，聚焦 能解放双手、提升全家生活质感的新智家电，如大套数洗碗机、客厅影音中心、多筒烘护洗衣机等高端 家电，助力消费者解锁全新生活方式。 双节期间，苏宁易购持续加码"真惠补"让利，精选超百款爆款家电产品推出无套路一口价补贴，以新底 价激活新需求。3C方面，包括三星Galaxy Z TriFold、华为nova15、vivo S50、荣耀500系列在内的多款 产品都将在苏宁易购双线渠道首发上新，更有以旧换新至高补贴200元、免费贴膜、手机电脑维修8折 ...

Core Insights - The home appliance market is entering a new structural upgrade cycle driven by the rise of quality and personalized consumption, with significant growth in smart home appliances and high-end products [1][2] Group 1: Market Trends - Sales of smart home appliances that integrate advanced technology and address consumer pain points have increased by 72% year-on-year, while orders for high-end appliances priced over 10,000 yuan have surged by 86% [1] - During the "818" shopping festival, sales of laptops, tablets, and smartwatches saw remarkable year-on-year growth of 184%, 129%, and 94% respectively [1] Group 2: Consumer Preferences - Consumers are increasingly prioritizing health features in their appliance purchases, with sales of water purifiers rising by 297%, clothes dryers with sterilization functions increasing by 147%, and new air conditioning systems achieving a growth of 136% [2] - The trend of "lazy" home solutions is evident, with large-capacity dishwashers, floor washers, and smart locks becoming popular among young consumers [2] Group 3: Design and Integration - There is a growing demand for home appliances that harmonize with overall home decor, with embedded refrigerators and washing machines accounting for over 90% of sales in their categories [3] - Sales of embedded micro-steaming ovens have increased by 129%, while sales of large-screen televisions that blend seamlessly into home environments have grown by 91% [3] Group 4: Retail Strategies - The Suning Max stores have seen a 43% year-on-year sales increase during the "818" period, with significant growth in computers, air conditioners, and kitchen appliances at 206%, 110%, and 78% respectively [3] - The consumption of innovative and unique products is on the rise, with high-performance gaming laptops growing by 251%, embedded kitchen appliances by 186%, and large-capacity dishwashers by 184% [3]