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以科技美学重塑生活!苏宁易购818智能家电销售占比超50%
Jing Ji Guan Cha Wang· 2025-08-20 03:00
Group 1 - The home appliance market is entering a new structural upgrade cycle driven by the rise of quality and personalized consumption, with sales of smart home appliances increasing by 72% year-on-year and high-end appliances over 10,000 yuan growing by 86% [2] - The back-to-school season combined with the 818 promotion has led to significant sales increases in 3C products, with laptops, tablets, and smartwatches seeing year-on-year growth of 184%, 129%, and 94% respectively [2] - Suining Yigou's initiatives, including supply upgrades and expanded scenarios, aim to provide cutting-edge home solutions, marking this year as the "Year of Smart Home Appliance Popularization" [2] Group 2 - Smart appliances are becoming popular choices for consumers due to their ability to simplify household tasks and enhance life quality, with over 50% of all smart product sales during the 818 period [4] - Specific smart products saw significant sales growth, including smart kitchen hoods with a 59% increase, smart air conditioners with an 85% increase, and large-capacity smart refrigerators with a 149% increase [4] Group 3 - As health awareness rises, consumers are increasingly focused on features like sterilization and purification in appliances, with sales of water purifiers growing by 297%, dryers with sterilization functions increasing by 147%, and fresh air conditioners rising by 136% [6] - The trend towards integrated home appliances is evident, with embedded refrigerators and washing machines accounting for over 90% of sales, and embedded micro-steaming ovens growing by 129% [6] Group 4 - Suining Yigou is accelerating its layout of Suning Max stores in core urban areas, which has led to a 43% year-on-year sales increase during the 818 period, with significant growth in computers, air conditioners, and kitchen appliances [8] - High-performance gaming laptops saw a 251% increase, embedded kitchen appliances grew by 186%, and large-capacity dishwashers increased by 184% [8]
加码818!苏宁易购博西家电启动博世宠粉节
Zhong Jin Zai Xian· 2025-08-04 08:33
与此同时,消费者在品牌节期间焕新家电可享多重礼遇,包括厨电免费上门设计、洗碗机100天无忧试 用、湖蕴蓝买烟送灶等专属活动。在此基础上,套购满额还可获赠西门子微波炉、WMF锅具套装、 2899元打蛋器等惊喜奖品。 博西家用电器高级副总裁王振飞对与苏宁易购的合作表达了高度认可,"苏宁易购是新智家电体验和消 费的主阵地,基于双方坚实的合作基础和苏宁强大的渠道影响力,博西家电将持续优先投入资源,联合 苏宁易购推出更多品质化家电产品。" "我们将通过引入创新产品、打造深度场景化体验、叠加真金白银补贴和全程无忧的服务,与博西家电 共同推动健康智能家电的普及,切实提升消费者的生活品质。"苏宁易购家电负责人表示。 继6月首发博世全域隐嵌S8平嵌十字门冰箱、西门子无界Plus智能平嵌十字门冰箱、智净魔方Pro洗碗机 等产品后,苏宁易购将携手博世、西门子在品牌节期间首发上市多款新技术迭代、新功能升级的"新智 家电":搭载高阶AI功能、采用五维智能洗净系统、实现240小时长效抑菌的智净魔方Plus洗碗机, 以"黑灰美学"搭配专属运动洗涤程序的运动套系洗衣机,搭载专利自清洁功能、活氧空气洗除菌率达 99.9%的Napoli纯平超氧 ...
7月30日晚8点!苏宁易购线上818火热开场
Zhong Jin Zai Xian· 2025-07-30 10:28
Group 1 - The core idea of the article highlights the rising demand in the home appliance market driven by summer consumption trends, with promotional activities initiated by Suning.com to enhance consumer engagement and satisfaction [1][3]. - Suning.com launched the "New Smart Home Appliances 0 Yuan Purchase" campaign during the 818 shopping festival, offering consumers vouchers equivalent to their purchase amounts, with a maximum return of 10,000 yuan [3][4]. - The company is focusing on innovative product offerings that cater to consumer needs in various scenarios, including new air conditioning systems, large-screen laser TVs, and multifunctional refrigerators, aiming to enhance consumer happiness [3][4]. Group 2 - Suning.com is providing extensive consumer services, including a 30-day return policy and 365-day exchange guarantee, along with free installation services for large appliances [4]. - The company is enhancing its service ecosystem by collaborating with popular brands to offer new membership benefits, including exclusive discounts and services for Super members [4]. - The overarching goal of Suning.com is to integrate new smart home appliances into consumers' lifestyles, thereby fulfilling their aspirations for a better quality of life through improved products, pricing, and services [4].