8月20日，智通财经记者从苏宁易购获悉，苏宁易购发布的《818家电3C消费洞察》显示，升级类家电 和新趋势产品成为消费热点，融合前沿技术、解决场景痛点的新智家电产品销售同比增长72%，万元以 上高端家电订单增长86%。3C方面，开学季叠加818大促，笔记本电脑、平板电脑、智能手表销售同比 增长184%、129%、94%。818期间，苏宁易购渠道全品类智能产品销量占比超过50%。 报告还显示，今年以来，苏宁易购加速核心城市商圈布局Suning Max门店，打造新品首发阵地与新智家 电体验中心。818期间，全国Suning Max门店迎来销售热潮，销售同比增长43%，电脑、空调、厨卫三 大品类销售增长206%、110%、78%。"新、奇、智、特"产品消费升温，其中，高性能游戏本增长 251%，嵌入式厨房一体机增长186%，大套数洗碗机增长184%，无风感空调增长80%。（智通财经记者 邵冰燕） ...

Core Insights - The report from Suning.com indicates a significant shift in consumer preferences towards upgraded home appliances and new trend products, highlighting a 72% year-on-year increase in sales of smart home appliances that integrate cutting-edge technology and address consumer pain points [1] - High-end appliances priced over 10,000 yuan saw an impressive 86% growth in orders, reflecting a growing demand for premium products [1] - In the 3C category, sales of laptops, tablets, and smartwatches experienced remarkable year-on-year growth rates of 184%, 129%, and 94% respectively, indicating a strong consumer interest in these technology products [1]