Core Viewpoint - The company, Xiangpiaopiao, is opening its first physical store in Hangzhou amidst declining performance, raising questions about whether this move can effectively boost its sales [1][3]. Group 1: Store Opening and Strategy - Xiangpiaopiao is preparing to establish a physical store in Hangzhou, aiming to provide a brand experience and collect market feedback, currently in a pilot exploration phase [3]. - The company has previously experimented with pop-up stores to promote new products, such as the "original leaf fresh milk tea" and Meco juice tea, which generated significant consumer interest [3][6]. Group 2: Financial Performance - In the previous year, Xiangpiaopiao reported revenue of 3.287 billion yuan, a year-on-year decline of 9.32%, with net profit dropping by 9.67% to 253 million yuan [6]. - The company's core brewing business saw a significant revenue drop of 15.42%, totaling 2.271 billion yuan [6]. - In the first half of this year, the revenue structure shifted, with ready-to-drink products, including Meco juice tea, generating 591 million yuan, surpassing brewing products for the first time [7]. Group 3: Operational Challenges - The transition to ready-to-drink products, which have lower profit margins compared to brewing products, has increased operational pressure on the company [9]. - In the first half of this year, the company reported a revenue of 1.035 billion yuan, a year-on-year decline of 12.21%, and a net loss of approximately 97.39 million yuan, a significant increase in loss of 230.13% [9]. - Inventory turnover days increased to 37.75 days, the highest in five years, indicating poor product sales performance [9].

Core Viewpoint - The company, Xiangpiaopiao, is opening its first physical store in Hangzhou amidst declining performance, aiming to enhance brand experience and collect market feedback, but faces challenges in competing with established brands in the beverage sector [2][5][6]. Group 1: Store Opening and Strategy - Xiangpiaopiao is preparing to establish a physical store in Hangzhou, which will serve as a space for brand experience and consumer interaction, while also gathering market feedback for product development [5]. - The company has previously experimented with pop-up stores to promote new products, such as the "original leaf fresh milk tea" and Meco juice tea, which generated significant consumer interest [5][6]. - Despite the excitement around pop-up events, consumer experiences have been criticized for not meeting expectations, with long wait times leading to dissatisfaction [6]. Group 2: Financial Performance - In the previous year, Xiangpiaopiao reported revenue of 3.287 billion yuan, a year-on-year decline of 9.32%, with net profit dropping by 9.67% to 253 million yuan; the brewing business, a key revenue driver, saw a significant decline of 15.42% to 2.271 billion yuan [7]. - In the first half of this year, the company's revenue structure shifted, with ready-to-drink products, primarily Meco juice tea, generating 591 million yuan, surpassing brewing products for the first time [7]. - However, the shift to ready-to-drink products, which have lower profit margins, has increased operational pressure, leading to a net loss of approximately 97.39 million yuan in the first half of the year, a dramatic year-on-year decline of 230.13% [9].