源：大众点评 10月24日下午，香飘飘董秘在投资者互动平台回应，"公司近期筹备在杭州设立的线下门店，核心定位 是为消费者提供品牌体验与互动交流的空间，传递产品特点与品牌定位；同时更直接地收集市场反馈， 赋能产品研发与创新。目前仍处于试点探索阶段。" 此前，香飘飘已多次通过快闪店形式试水线下。 去年12月，为推广"原叶现泡轻乳茶"新品，香飘飘在杭州西湖畔in77首次尝试线下快闪，邀请年轻男网 红做店员、明星做一日店长，引发排队热潮。 今年3月，香飘飘又在成都春熙路以快闪形式为meco果汁茶造势，以"身高 180cm+、空乘专业优先"的 店员招聘标准制造社交话题。 业绩低迷之际，香飘飘要在商场开店了，能否实质性帮助提振业绩？ 近期，有网友在杭州大悦城商场负一层看到了"香飘飘全国首店"围挡。记者注意到，大众点评上已经能 搜索到该店铺，具体开业时间尚未披露。 "排队近两小时，等到的只是店员当面把香飘飘茶包放进壶里泡三分钟。"对于长时间排队的消费者而 言，活动营销噱头大于产品体验，和自己在家冲泡没有什么区别。 需要注意的是，香飘飘年初曾明确表示，暂时没有线下开实体门店的打算。当时给出的理由是，预包装 产品与茶饮连锁店在 ...

Core Insights - Urban Beauty, known as "China's first lingerie stock," reported a revenue of 3.01 billion yuan for 2024, marking a year-on-year increase of 9.18% and a net profit of 126 million yuan, up 196.96% [2][4] Revenue Breakdown - The revenue growth was significantly driven by over 300 million yuan from the sale of properties, while the core business of intimate apparel saw a slight decline in sales [2][5] - The main business, intimate apparel, generated 2.555 billion yuan, a slight decrease from 2.643 billion yuan the previous year [4][5] - Non-core business revenues included 132 million yuan from logistics and 323 million yuan from industrial project sales [4] Store Expansion and Strategy - Urban Beauty opened 850 new stores in 2024, bringing the total to over 4,500, with plans to exceed 5,000 stores by the end of the year [2][8] - The company is focusing on a "strong county in major provinces" strategy, targeting six populous provinces for store openings [9][10] E-commerce and Market Share - The company reported that its e-commerce gross merchandise volume (GMV) exceeded 1.5 billion yuan, with a year-on-year growth of over 100% [5] - A shift in e-commerce strategy has occurred, moving from self-operated to partnerships with large merchants, which is expected to drive further growth [5] Operational Adjustments - Urban Beauty has adjusted its ordering system from a futures model to a spot model, allowing for better inventory management and increased profitability for franchisees [10] - The company aims to enhance store efficiency and ensure sustainable growth for franchisees, with a focus on improving the overall health of the franchise network [10]