Workflow
大董海参饭单人餐
icon
Search documents
现炒美味,藏在那些不做外卖的餐厅?
虎嗅APP· 2025-09-18 00:17
Core Viewpoint - The article discusses the evolving landscape of the restaurant industry, particularly focusing on the shift from dine-in only to incorporating delivery services, highlighting the reasons behind this trend and the types of restaurants that still choose to remain dine-in only [7][21]. Group 1: Shift to Delivery Services - Many previously dine-in only restaurants are now adopting delivery services to supplement their revenue, driven by changing consumer behaviors post-pandemic [6][8]. - A notable example is Haidilao, which expanded its delivery offerings to include affordable meal options, resulting in a 59.72% growth in its delivery business despite a 3.66% decline in overall revenue [7][8]. - In a survey of restaurants in Beijing's Qinhai area, 80.65% of dining establishments have adopted delivery services, with 73.33% of mid-to-high-end restaurants also offering delivery [8][10]. Group 2: High-End Restaurants and Delivery - High-end restaurants are increasingly entering the delivery market, with 7.87% of the Black Pearl restaurants listed in a recent evaluation offering delivery services [8][10]. - The data indicates that higher-rated restaurants (three-diamond) have a higher delivery service adoption rate (40%) compared to lower-rated ones [10]. - Examples include Da Dong, which offers specially curated delivery menus at lower price points than dine-in, allowing for a broader consumer base while maintaining the quality of its offerings [11]. Group 3: Reasons for Not Offering Delivery - Certain restaurants choose not to offer delivery services due to various reasons, including maintaining a high-quality dining experience, the nature of their menu not being suitable for delivery, or already having sufficient dine-in business [19][21]. - Three categories of restaurants that typically do not offer delivery include high-end establishments that focus on ambiance and service, casual eateries with stable local customer bases, and low-cost fast food outlets where delivery would not be profitable [19][20][21]. - The decision to remain dine-in only is often based on the restaurant's unique strengths and market positioning, which can provide a competitive edge in a crowded market [26][27]. Group 4: Future Outlook - The local dining market is expected to continue evolving, with opportunities for businesses that can effectively bridge the gap between high-quality dining experiences and delivery services [28][29]. - The article suggests that as competition intensifies, restaurants with strong value propositions may continue to thrive without adopting delivery, while others may need to adapt to meet changing consumer demands [27][28].
现炒美味,藏在那些不做外卖的餐厅?
Hu Xiu· 2025-09-17 01:09
Core Viewpoint - The article discusses the evolving landscape of the restaurant industry in China, particularly focusing on the shift from dine-in only to incorporating delivery services, highlighting the reasons behind this trend and the varying approaches among different types of restaurants [5][6][29]. Group 1: Shift to Delivery Services - Many restaurants that previously only offered dine-in services are now adopting delivery options to supplement their revenue streams, especially in light of changing consumer behaviors post-pandemic [5][9]. - A notable example is Haidilao, which expanded its delivery offerings to include single-serving meals, resulting in a significant increase in its delivery revenue, which grew by 59.72% while dine-in revenue declined by 6.89% [8][9]. - Statistics show that 80.65% of restaurants in a specific area have adopted delivery services, with even high-end restaurants increasingly participating in this trend [10][11]. Group 2: High-End Restaurants and Delivery - High-end restaurants are also entering the delivery market, with 7.87% of the "Black Pearl" restaurants offering delivery services, indicating a shift in consumer expectations for quality dining options at home [11][14]. - The article notes that the penetration rate of delivery services is higher among higher-rated restaurants, with 40% of three-diamond restaurants offering delivery compared to lower rates for two and one-diamond restaurants [13][20]. - Examples include high-end restaurants like Da Dong, which have tailored their delivery menus to include single-serving meals while maintaining a focus on quality [14][15]. Group 3: Reasons for Not Offering Delivery - Some restaurants, particularly those with a strong local customer base, choose not to offer delivery due to stable dine-in business and concerns over maintaining food quality during delivery [25][28]. - The article identifies three main categories of restaurants that do not offer delivery: the highest-priced establishments, casual dining spots with low margins, and those whose menu items are not suitable for delivery [18][25][29]. - The decision to forgo delivery is often based on the belief that it is unnecessary due to sufficient dine-in demand or the inability to maintain profitability through delivery channels [29][30][33]. Group 4: Market Dynamics and Future Outlook - The article suggests that as competition intensifies, restaurants with strong value propositions may continue to thrive without delivery services, while others may adapt to meet online demand [36][37]. - The evolving market presents opportunities for platforms to help consumers discover quality dining options, particularly in the mid to high-end segments where delivery penetration remains low [39][40].