Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].

Core Viewpoint - The article emphasizes the significance of Qingyuan chicken in Chinese cuisine, highlighting its unique qualities and the importance of sourcing authentic varieties for optimal taste and health benefits [4][9][24]. Group 1: Qingyuan Chicken Overview - Qingyuan chicken is highly regarded for its thin skin, tender meat, and rich nutritional value, making it a staple in festive meals [4][9]. - The chicken has historical significance, with records dating back to the Song Dynasty, and has gained international recognition [11][9]. - The chicken is often compared to other varieties, with Qingyuan chicken being considered superior due to its flavor and texture [4][9]. Group 2: Authenticity and Quality - A significant portion of the Qingyuan chicken available in the market is not purebred, with 90% being hybrid varieties that lack the desired taste and texture [15]. - Authentic Qingyuan chicken is sourced from Tian Nong, the only national-level preservation farm for purebred Qingyuan chicken [17][18]. - Tian Nong's chickens are raised in natural environments for a minimum of 130 days, ensuring superior meat quality and flavor [22][24]. Group 3: Health and Safety Standards - Tian Nong adheres to strict food safety standards, with chickens passing 26 tests to ensure they are free from pollutants and additives [29][31]. - The chickens are raised without hormones or antibiotics, making them safe for consumption by all age groups, including children and pregnant women [35][34]. - The farm has received multiple quality certifications, including GAP and ISO 9001, ensuring high standards in chicken production [31][32]. Group 4: Market Presence and Pricing - Tian Nong has been a supplier for high-end supermarkets like Sam's Club and has sold over 30 million chickens annually [37]. - The pricing for Qingyuan chicken varies based on age and preparation, with options available for both whole and cut chickens [39][41]. - The article highlights that purchasing from Tian Nong can be more cost-effective compared to other retailers, offering competitive pricing for high-quality chicken [43][45]. Group 5: Culinary Versatility - Qingyuan chicken is versatile in cooking methods, suitable for various dishes such as steamed, braised, and soups, showcasing its culinary adaptability [85][89]. - The article provides cooking tips and emphasizes the ease of preparing delicious meals with Qingyuan chicken, appealing to both novice and experienced cooks [87][96]. - The unique flavor profile of Qingyuan chicken allows for simple preparation methods that enhance its natural taste [79][81].