Core Insights - Chenghua District continues to attract attention with two core residential land plots set for public auction on September 16, indicating a competitive land market [1][12] - The upcoming auction is expected to ignite further competition in Chenghua's land market, as both plots are located in high-demand areas along the East Central Ring [1][12] Summary by Sections Plot Details - The Huai Shu Dian plot covers approximately 19 acres with a starting floor price of 15,000 CNY per square meter, located in a well-developed area with nearby educational institutions [2][5] - The Er Ba plot spans about 98 acres, with a starting floor price of 10,800 CNY per square meter, positioned near key transportation and commercial developments [6][9] Market Context - The surrounding area of the Huai Shu Dian plot has seen significant interest, with a recent sale of residential land at a floor price of 19,100 CNY per square meter, indicating strong demand from major developers [5][14] - The Er Ba plot is part of the "Golden Central Ring" initiative, which aims to enhance the area's cultural and commercial appeal, supported by the presence of over 600 creative enterprises [11][15] Market Trends - Chenghua District's real estate market is experiencing robust growth, with a projected increase in new housing supply by 42% year-on-year and a 35.2% rise in sales area for the first half of 2025 [14] - The district's land market has been active, with plans to supply 13 plots totaling over 600 acres in 2025, reflecting strong recognition from brand developers [14][15] Developer Interest - The competitive nature of the upcoming land auction is underscored by the unique advantages of the two plots, which are expected to attract significant interest from developers [15] - Recent successful project launches in the area, such as those by major developers, further validate the strong housing demand in Chenghua District [14][15]

Group 1 - China Resources Land has launched two residential products in Chengdu, attracting significant market attention [1][2] - The Tianchen Shangyuan, as the first "fourth-generation villa" in the country, features innovative all-independent units and a unique architectural design that promotes a comprehensive upgrade of villa living in Chengdu [1][6] - The project covers approximately 72 acres and includes a deep renovation of about 17 acres of municipal park, resulting in a total scale of nearly 90 acres, making it one of the few low-density large-scale developments in the main city [1][5] Group 2 - Huachengfu, another project by China Resources Land in Chengdu, is positioned as a premium offering, benefiting from its location near the commercial axis of Wanxiang City and ecological resources [2][25] - The launch of these two products marks a new era for China Resources Land in the residential sector, transitioning from a city developer to a creator of living spaces [2][5] Group 3 - The Tianchen Shangyuan emphasizes a full-dimensional innovation in living spaces, with independent units and a design that enhances the living experience [6][9] - The project achieves a high usable area ratio, with the upper unit of 199 square meters having a usable area of approximately 150 square meters on the first floor and 122 square meters on the second floor, reaching a maximum usable area ratio of about 206% [9][12] Group 4 - The project incorporates a unique landscape design that enhances the private enjoyment of the adjacent municipal park, creating a rich and layered natural environment [13][15] - The community features a distinctive clubhouse designed to cater to various age groups, providing diverse recreational and social spaces [18][22] Group 5 - Huachengfu is strategically located in a prime area of Chengdu, benefiting from convenient transportation and surrounding mature commercial facilities [27][29] - The project introduces a black gold service system, offering comprehensive high-end services to meet the needs of high-net-worth individuals [31][33] Group 6 - The dual projects of Tianchen Shangyuan and Huachengfu represent a strategic layout by China Resources Land in Chengdu's core area, addressing the evolving demands of urban living [34]