2025年上半年成都豪宅市场表现亮眼，千万级产品成交量创新高！ | | 2025年上半年总价1000万以上新房销售TOP10 | | | --- | --- | --- | | 排序 | 项目名称 | 销售套数(套) | | 1 | 麓湖生态城 | 211 | | 2 | 金融城交子馒华 | તેર | | 3 | 招商时代公园 | 90 | | 4 | 锦宸院 | 90 | | 5 | 成都交子金融广场 | 71 | | 6 | 金茂璞逸锦江 | ਦੇਰੇ | | 7 | 仁和春天29号院 | 47 | | 8 | 中洲锦城湖岸2期 | 33 | | 9 | 麗湖丽世曼交 | 28 | | 10 | 雍景白鹭湾 | 22 | 数据来源：投资云地图 克而瑞四川统计数据显示，上半年，大成都区域千万级住宅成交达983套，创下历史新高。 值得注意的是，2024年成都千万级住宅年成交量才首次突破千套，而2025年仅用半年时间就逼近这一水平，城市能级的不断提升，终极改善型需求集中释 放，豪宅市场热度持续攀升。 上半年，成都金融城板块内的交子缦华、交子金融广场等多个项目交出亮眼成绩；麓湖板块，麓湖生态城稳定输出新组团产品 ...

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in property sales and inquiries, indicating a potential recovery in housing demand following the new regulations [1][4]. Group 1: Sales Performance - Over the weekend of August 9-10, sales in Beijing's real estate market reached approximately 2.8 billion yuan, with a single day net signing exceeding 2 billion yuan [1]. - The sales at the招商玺 property reached around 2 billion yuan over the weekend, marking a 110% increase compared to the previous weekend before the policy change [2]. - The number of new homes sold was reported at 83 units, while second-hand homes sold totaled 178 units during the first weekend after the new policy [5]. Group 2: Market Activity - The number of visitors to property showrooms doubled compared to previous levels, with daily visitations reaching approximately 930 groups [1]. - Online property platforms reported a 14.1% increase in daily new home click rates and a 24.4% increase in consultation rates compared to the first ten days of August [1][3]. - For second-hand homes, daily click rates increased by 14.5% and consultation rates rose by 8.6% compared to the same period [3]. Group 3: Policy Impact - The new policy allows families meeting certain criteria to purchase an unlimited number of homes outside the Fifth Ring Road, while maintaining existing restrictions for properties within the Fifth Ring Road [4]. - The policy is expected to stimulate market expectations and accelerate the release of housing demand, focusing on internal demand rather than opening up to external buyers [4][5]. - Analysts suggest that while the policy effectively activates the market in the short term, long-term recovery will depend on improvements in the economic fundamentals and household income expectations [5].

Core Viewpoint - Beijing's new real estate policy, effective from August 9, aims to stimulate housing demand by allowing eligible families to purchase an unlimited number of homes outside the Fifth Ring Road, leading to increased market activity and interest in property purchases [2][6]. Group 1: Market Response - The first weekend following the new policy saw significant increases in property viewings and sales, with daily visitor numbers reportedly doubling compared to previous weeks [2][3]. - Sales at the招商玺 project reached approximately 2 billion yuan over the weekend, marking a 110% increase compared to the previous weekend before the policy change [3]. - Online property platforms reported a 14.1% increase in new home click rates and a 24.4% increase in consultation rates compared to the first ten days of August [5]. Group 2: Policy Implications - The new policy is expected to boost market expectations and accelerate housing demand, particularly in areas outside the Fifth Ring Road, where over 80% of new residential sales occurred in the first seven months of the year [6]. - Analysts suggest that while the policy effectively activates the market in the short term, long-term improvements will depend on economic fundamentals and household income recovery [6]. - The policy is viewed as a "phase" in ongoing adjustments, with expectations for further optimizations, particularly regarding purchase qualifications for residents with local household registration [6]. Group 3: Sales Data - The new policy's first weekend resulted in stable transaction numbers, with new homes recording 83 sales and second-hand homes recording 178 sales [7]. - The data indicates a potential increase in market activity as the effects of the new policy continue to unfold over time [7].