Group 1 - The core message highlights the launch of Haier Smart Home's New Year shopping festival, coinciding with the new round of national subsidies, which includes additional company subsidies to enhance consumer purchasing power [1][3] - The festival features a "Champion Surprise Gift" promotion, allowing customers to win a domestic trip by purchasing champion products, along with various other promotional offers [1][2] - Haier Smart Home emphasizes the importance of value and practicality in its offerings, ensuring that customers receive substantial benefits during the New Year shopping season [1][2] Group 2 - The company has prepared a range of popular products and sets that cater to various home scenarios, including kitchen, living room, and balcony, enhancing the quality of life with smart technology [2] - New product launches include the Tianyue series, which focuses on health and wellness features aimed at providing better care for elderly family members [2] - Haier Smart Home is committed to customer service during the holiday season, offering 24/7 support and a comprehensive service promise that includes free installation and long-term warranties [2][3]

春节将至，备年货、焕新颜，是每个中国家庭刻在骨子里的仪式感。今年的"年货"清单里，除了传统的 烟酒糖茶，大家还置办起了电子年货、科技年货。 1月1日起，新一轮全国家电以旧换新消费补贴正式落地。政策东风下，头部企业开始主动"加码"。海尔 智家（600690）在国补加持上正式启动"年货节"，用一系列科技年货和重磅权益，为即将到来的农历新 年添上一把旺火。 科技年货：把智慧生活搬回家 为满足不同家庭、不同人群的差异化需求，海尔智家端出各式"科技套餐"。对于追求生活美学和品质的 家庭，麦浪套系无疑是此次年货节的"C位"担当。该套系涵盖了冰箱、洗衣机、空调、热水器、厨电、 彩电等全品类产品，并且迭代了15项原创科技。 春节期间，囤满年货的冰箱因为有AI全空间保鲜科技，大年初一的饺子馅，到初五依然鲜香如初;冬日 里厚重的棉衣羽绒服，交给搭载AI风巡航科技的洗衣机，不仅洗得干净，更能保持内筒干燥除菌;有了 AI洗空气科技的空调，智能调节外循环鲜氧与内循环净化，全家人守岁之后都能整夜好眠。 除了麦浪套系，海尔智家还推出备受冠军球队认可的冠军单品，让普通家庭也能享受竞技级别的精准高 效。1月13日，海尔智家还将推出主打AI康养 ...