Core Viewpoint - The article discusses the emergence of a personalized digital media market driven by mobile internet, highlighting the growth of mobile internet users and the increasing importance of personalized content delivery [4][5]. Group 1: Mobile Internet User Growth - The scale of mobile internet users in China has reached 252.2 million, with a significant growth rate of 25.1% [5]. - The mobile internet advertising market is experiencing stable growth, with various categories such as electronic reading, mobile games, and online video contributing to this trend [5][6]. Group 2: Personalized Content Delivery - The article emphasizes the importance of personalized content in the mobile internet era, where users prefer tailored information over generic news [12][15]. - The use of recommendation technology and interest graphs allows platforms to provide a more engaging and interactive reading experience [15][21]. Group 3: Market Dynamics - The market for information consumption is substantial, characterized by high frequency and rigid demand, indicating that leading platforms can achieve significant daily active user (DAU) levels [16]. - Traditional media models are becoming less effective on mobile devices, necessitating a shift towards personalized and data-driven content delivery [16][18]. Group 4: Technological Innovations - The article outlines the unique data processing and recommendation technology frameworks that enable real-time, personalized, and interactive information handling [36][39]. - Social mining and analysis techniques are employed to extract personalized information based on user behavior and social relationships [42][45].

面对跑得更慢的自己。 编辑丨高洪浩 2020 年底的全员会上，字节跳动创始人张一鸣说公司 "大招用完了"——创业之初的好主意已经耗尽，或 是被同行赶上，而身形却日益臃肿。可紧迫感大概率难以传递至他面对的听众。当时，他们正看着自己所 在的公司在游戏、教育等多条战线不计亏损地狂奔。 是广告收入撑着这股冲劲。2020 年时，国内广告主一天就要花过亿元在抖音、头条等产品上争夺曝光机 会，为字节带来足够资金，散给其他新项目。一年后，广告收入继续上涨， 使字节超过阿里，成为国内第 一，全球第三大广告公司 。再往后几年，靠着蓬勃发展的电商，字节国内广告业务也一直维持着超过行业 的高增速。 可到了今年，动能消散。据我们了解，前三个季度，字节中国区单季度广告同比增速从 40% 左右跌至 17% 以内，过去两个季度均没有达成既定目标。 最显著的原因是电商业务熄了火。字节广告收入大盘中，一半以上由在平台内开店的商家贡献。商家愿意多 打广告的前提是生意增长，而抖音电商的销售额增速已经从年初的超过 60% 跌至 9 月的不到 20%，这是低价 竞争大环境下，直播电商模式需要向主播分成，所售商品价格难压的结果，短期无法解决。 文丨孙海宁 ...