Core Insights - The current international trade environment is complex, presenting a golden opportunity for Chinese auto parts companies to expand globally, particularly in Europe [1] - The European automotive aftermarket is projected to reach hundreds of billions of euros in online sales by 2024, with an annual growth rate exceeding 15% [1] - The demand for auto parts is optimistic due to the characteristics of the industry and the continuous penetration of cross-border e-commerce [1] Group 1: Market Trends - Over 500 auto parts sellers, manufacturers, and cross-border e-commerce partners gathered in Guangzhou to explore new market opportunities in Europe [1] - eBay's China cross-border trade division highlighted that China is the only country capable of exporting a full range of auto parts for "global models," surpassing even Germany in manufacturing diversity [1] - The demand for core auto parts such as exterior components, chassis parts, and engine systems remains strong, with significant sales growth observed in specific categories [1] Group 2: Company Strategies - eBay is witnessing a trend where more manufacturers are entering the market, while traditional traders are moving towards the manufacturing side, enhancing supply chain efficiency [2] - eBay plans to offer customized training for expanding into the European market, covering aspects from product selection to logistics [2] - Companies in the Greater Bay Area benefit from advantageous geographical positioning, low transportation costs, and high product value, contributing to their confidence in maintaining growth despite tariff impacts [2]

Core Insights - Chinese companies are shifting focus from the US market to the more complex and compliance-heavy European market, presenting both opportunities and challenges [1][4] - The growth rate of Chinese companies in the European market is significantly higher than in the US, with some companies reporting over 20% monthly growth in Europe [1][2] Market Trends - eBay's data shows that sales of Chinese automotive parts in Germany and the UK have seen substantial increases, with headlight assemblies growing over 300% and tail light assemblies increasing by 900% in the UK [2] - The European automotive aftermarket is projected to reach hundreds of billions of euros in online sales by 2024, with an annual growth rate exceeding 15% [2] Competitive Landscape - Chinese automotive parts manufacturers have improved their competitiveness, with no significant quality gap compared to European brands, allowing for potential market share gains [3][5] - The shift to overseas warehouses for exporting large automotive parts has mitigated some impacts of US tariff changes, allowing for continued growth in cross-border e-commerce [3][5] Regulatory Challenges - The European market presents higher barriers to entry, including new regulations that may increase costs for Chinese exporters, such as the planned removal of tax exemptions for low-value imports [4][5] - Companies must adapt to local market conditions and compliance requirements, necessitating a focus on data collection and localized strategies [5] Pricing Dynamics - The uncertainty of tariffs has led to increased shipping costs, prompting companies to adjust prices dynamically to maintain profit margins [6] - Data indicates that prices for Chinese products on US platforms have risen faster than the overall inflation rate, reflecting the impact of tariffs on consumer prices [6]

Group 1 - eBay hosted an annual auto parts overseas conference in Guangzhou, focusing on expanding into the European market, attracting over 500 participants from various regions [2] - The Chinese automotive parts industry is enhancing its competitive strength and forming industrial clusters, with cross-border e-commerce breaking traditional trade barriers and opening up international market opportunities [2] - eBay's General Manager for Greater China stated that the current period is a golden opportunity for Chinese auto parts to accelerate global expansion, particularly in the mature and stable European market [2] Group 2 - eBay launched a special incentive program for auto parts sellers to help them seize opportunities in Europe, including traffic boosts, subsidies, big data product selection, and customized training [3] - Traditional auto parts such as exterior components, chassis parts, and engine systems continue to be strong sellers, with significant sales growth reported in Germany and the UK over the past three years [3] - The demand for new energy-related products is rapidly increasing in Europe, with sales of Chinese-made charging stations on eBay's German site soaring over 600% compared to three years ago [3] Group 3 - A cross-border e-commerce company reported that after ten years on eBay, Europe has become one of their fastest-growing markets, maintaining double-digit growth this year [4] - European buyers are characterized by strong professionalism and loyalty, with purchasing power exceeding expectations, facilitating smooth business development in Germany and France [4]