朱珠 华鑫证券分析师: 好的，谢谢小秘书，各位好，我是华星传媒的猪猪。那今天我们非常荣幸邀请到中信出版 的领导庞雪莹庞总来对话，因为我们举办了一个 AI 系，AI 应用的系列的会议。中信出版 作为这个央企的大众阅读的龙头，那今天我们主要是围绕公司的业务来进，以及 AI 的布 局，来进行一个对话。那个雪莹雪莹总，莹莹，庞总你在听吗？ 中信出版庞总: 喂喂，喽喽，我在。 朱珠 华鑫证券分析师: 好的，今天的会议就直接就。然后接下来，我想先问一个问，第一个问题，就是公司也指 出来会将动漫 IP 定义为 15 的支柱，目标是打造 1~2 个全国影响力的 IP。那目前来说， 这类的 IP 会以，后续以收购为主，还是自研孵化为主？ 中信出版庞总: 感谢大家，感谢大家今天来，就是参加我们这个交流。我们确实是在 12 月底的时候举办 过了一个，就是小型的投资者交流会，当然也同步到线上了。我就逐一回答一下，就是朱 朱老师的问题。那第一个关于这个 IP 业务，也是大家比较关心的。其实我们在会上有告诉 大家，就是说我们整个的这个未来 5 年，公司其实也是计划将整体的这个 IP 大运营板块。 放到公司的主营板块里面，形成，就是说我们 ...

Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 marks a significant shift in the publishing industry, transitioning from a cultural advocacy to a legally supported activity, with the company planning to execute the regulations through ten key initiatives [2]. Group 1: Key Initiatives for Implementation - The company aims to create a high-quality publishing hub by focusing on economic development and social trends, planning to release seven major book series in 2026, including "Trend Engine: Strategic Decision-Making Framework under Global Changes" [4][9]. - The company will expand offline reading spaces by innovating models and enhancing cooperation, with the Chaoyang Joy City bookstore set to become a flagship space for national reading [4]. - The company plans to support the construction of "Book Fragrant Enterprises" by utilizing resources from the CITIC Group to create standardized knowledge service products, promoting reading within large enterprises [4]. - A unified membership service system will be established to enhance reader engagement and improve author services, facilitating better interaction with various readers [4]. Group 2: Digital and Thematic Reading Enhancements - The company will enhance digital reading efficiency by upgrading the CITIC Academy APP and expanding quality digital content, incorporating AI technology to improve reader experience [6]. - The company will systematically compile thematic reading lists to meet the learning needs of party and government officials, establishing reading spaces for party members [6]. - A children's reading system will be developed, including the "Glowing Reading Club" and regular children's story competitions to foster community engagement [6]. Group 3: Social Responsibility and Community Engagement - The company will continue its "CITIC Publishing Dream Book House" initiative, donating to 30 primary and secondary schools and providing free access to quality content through the CITIC Academy APP [8]. - The "National Reading Promotion Ambassador Program" will be launched, inviting 50 authors and 50 readers to promote reading, supported by a customized book list service [8]. Group 4: Focus on Key Book Series - The seven major book series for 2026 will address complex global issues and include topics such as macroeconomics, innovation ecosystems, and children's literature, aiming to provide readers with valuable insights and knowledge [11][14][19][21][25][27]. Group 5: Development of Anime IP and AI Applications - The company will focus on developing its anime IP business as a key pillar of its "14th Five-Year Plan," aiming to create a full industry chain around quality content and AI operations [30]. - The self-developed "Kuafu AI Platform" will be upgraded to enhance publishing efficiency, with new AI tools like the "Xinyi Tong AI Translation Assistant" and "Booktalks" to improve content delivery and reader engagement [32]. Group 6: Vision for the Future - The company emphasizes the role of publishers as not just knowledge disseminators but also as civilization transmitters, aspiring for every book to serve as an entry point for lifelong learning and societal progress in the AI era [34].

Group 1 - The core viewpoint is that the publishing industry must rethink its role in the face of AI-driven efficiency improvements, moving beyond simple cost-cutting to reconstruct content production, dissemination, and value realization [2] - Chen Wei, Chairman of CITIC Publishing Group, emphasizes the need for publishers to become not just gatekeepers of content but also operators of content ecosystems, actively building new content ecosystems [2] - CITIC Publishing's "quartet" strategy includes becoming a creator of content ecosystems, enhancing user experiences, breaking cognitive barriers through interdisciplinary insights, and serving as guardians of ideals and values [2] Group 2 - In 2026, CITIC Publishing plans to launch seven key book series to meet diverse reader needs, including themes like global strategic decision-making, innovative ecosystems, and children's reading [3] - The company has identified its anime IP business as a pillar for the 14th Five-Year Plan, focusing on developing 1-2 nationally influential IPs through a multi-faceted approach of books, licensing, and emerging business models [3] - CITIC Publishing is upgrading its "Kuafu AI platform" with tools like the Xinyi Tong AI translation assistant and Booktalks intelligent book agent to transition from content delivery to knowledge services [3]

Core Insights - The conference held by CITIC Publishing on January 6, 2026, focused on the theme "Everyone Creates, Everyone Reads," discussing the transformation and innovation in the publishing industry in the AI era [1] - CITIC Publishing's Chairman, Chen Wei, emphasized the need for the publishing industry to rethink its role in light of AI's efficiency improvements, moving beyond mere cost reduction to reimagining content production, dissemination, and value realization [1] Group 1 - CITIC Publishing has identified four key initiatives for 2026, including the implementation of the "National Reading Promotion Regulations," a focus on key book series, development of anime IP business, and AI application products [1] - The anime IP business is designated as a pillar for the "14th Five-Year Plan" period, aiming to create 1-2 nationally influential IPs and establish a diverse model of "books + licensing + emerging industries" [2] - The upgrade of the "Kuafu AI platform" includes the launch of the Xinyi Tong AI translation assistant and Booktalks, which aims to enhance academic publishing and promote a shift from "content delivery" to "knowledge services" in the publishing industry [2]