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老字号焕新,点亮多地消费市场
Sou Hu Cai Jing· 2025-09-20 15:54
Core Insights - The article highlights the revitalization and expansion of traditional brands in Jiangsu, focusing on their efforts to modernize while maintaining quality and cultural heritage [1][3][4] Group 1: Brand Revitalization - The reopening of the Han Fuxing restaurant in Nanjing on September 20 attracted a large crowd, indicating strong local interest in traditional cuisine [1][3] - The restaurant's renovation included a modernized storefront and a more accessible layout for customers, aiming to blend traditional flavors with contemporary consumer preferences [3] - Other traditional brands in Jiangsu are also expanding their presence in new cities, bringing local flavors and cultural elements to a broader audience [3][4] Group 2: New Store Openings - The opening of the Taizhou Yan·Liufang Tea House in Suzhou features a 320 square meter space that combines dining with cultural experiences, targeting urban consumers [4] - The "Yancheng Eight Dishes" restaurant opened its first location in Shanghai, showcasing local culinary traditions and aiming to attract both locals and visitors [6] - The Aozhaoguan restaurant in Suzhou continues to blend traditional and modern culinary practices, with a focus on high-quality ingredients and local flavors [10] Group 3: Brand Heritage and Innovation - The revival of the "Yuezhonggui" beauty brand, originally established in 1851, reflects a trend of reintroducing historical brands with modern adaptations to attract contemporary consumers [11] - The new offerings from "Yuezhonggui" include skincare and fragrance products that leverage traditional techniques while incorporating modern technology for improved quality [11]