前几天，奥迪 E5 Sportback 正式开始预售，23.59 的入门价，第一次见到 BBA 的初始价格能跟新势力掰手腕的。 "只要 BBA 发起进攻，一切都会好起来的！" 网友化用小胡子的这句玩笑，现在好像还真成了奥迪 E5 Sportback 的真实写照。 但就算是这样一个价格，E5 Sportback 在销售端的反应依然是不温不火。 难道就是因为把 "四环" 改成了 "AUDI" 么？ 抱着疑问，脖子哥去了公司附近的一家上汽奥迪门店看了一眼。 看完之后，我觉得它值得更多的期待。 其实在奥迪刚发布 AUDI 的时候，我一直是不看好的，当时咱们还发了文章谈这个事。 但这次真的看出来奥迪有点 "急" 了。 | 先锋型 ¥235,900g | 先锋plus型 ¥269,9007 | 奥迪 E5 Sportback 正式预售 入门即豪华 | 先锋quattro型 ¥269,900; | 旗舰quattro型 ¥319,9007 | | --- | --- | --- | --- | --- | | 6.15 618km 后驱 续航加程 图公里加盟 题动方式 | 5.0s 773km 图公里加盟 续航加程 | 后 ...

Investment Rating - The report maintains a "Positive" investment rating for the automotive industry, particularly focusing on the mid-to-high-end market and strong alpha companies [3][4]. Core Insights - The Chinese automotive market is transitioning between the third and fourth consumption eras, with a notable expansion in mid-to-large SUVs and personalized products, indicating untapped consumer potential [4]. - The report emphasizes the importance of innovative supply to stimulate market demand, highlighting products like Yu7, Zun Jie S800, and upcoming models from Li Auto as key drivers [4]. - The report suggests continued attention to strong alpha manufacturers such as Li Auto, JAC, Xiaomi, and Seres, as well as their corresponding supply chain companies [4]. Industry Update - Retail sales of passenger cars reached 570,000 units in the 26th week of 2025, with a month-on-month decrease of 1.38%. Traditional energy vehicles sold approximately 274,000 units, down 7.43%, while new energy vehicles sold 296,000 units, up 4.96%, achieving a penetration rate of 51.93% [4]. - The automotive industry experienced a total transaction value of 425.645 billion yuan this week, reflecting a week-on-week decrease of 5.01% [4]. - The automotive industry index rose by 0.10% this week, while the Shanghai and Shenzhen 300 index increased by 1.54%, indicating that the automotive sector's performance was below the broader market [11]. Market Conditions - The report notes that 123 automotive stocks rose while 159 fell this week, with the largest gainers being TaoTao Automotive, Hunan Tianyan, and Zhengyu Industrial, which saw increases of 29.8%, 21.0%, and 18.3%, respectively [15]. - Key events include the launch of the Xiaopeng G7, which exceeded pricing expectations and features advanced autonomous driving capabilities, and the opening of BYD's factory in Brazil, enhancing its presence in the Latin American market [5][8]. Investment Recommendations - The report recommends focusing on domestic strong alpha manufacturers such as BYD, Geely, and Xiaopeng, as well as companies involved in the trend of smart technology, including Jianghuai Automobile and Seres [4]. - It also suggests monitoring state-owned enterprise reforms, particularly with SAIC Motor, and identifying component manufacturers with strong growth potential, such as Fuyao Glass and New Spring [4]. Key Events - Xiaopeng G7 was launched with a starting price of 195,800 yuan, featuring advanced AI capabilities and a significant increase in autonomous driving performance [5][41]. - BYD's new factory in Brazil aims for an annual production capacity of 150,000 vehicles, with plans to expand to 300,000 units, marking a significant step in its global strategy [8][9].