从级别看，中大型车依然占据进口车市场主力地位，份额继续保持在60%以上。在雷克萨斯ES、RX等 车型销量增长的带动下，中大型车份额较2024年上半年增幅最大，提升3.3个百分点；受奔驰S级、GLS 级和宝马X7等车型销量下滑影响，大型车份额降幅最大，达1.6%。 从品牌结构看，非豪华、豪华及超豪华车型销量均同比下滑。其中，豪华品牌仍是绝对销售主力，占总 销量的91%。 从销售主力区域看，广东、江苏、浙江销量依然位列前3，销量前10省份均呈现同比下滑。其中，受奥 迪A5和宝马6系、2系等车型销量下滑影响，浙江销量同比降幅最大，达19.2%；得益于雷克萨斯RX和 ES、丰田LandCruiser等车型的销量增长，广东同比下滑3.1%，降幅最小。(记者乐溪) 中国汽车流通协会专家分析称，受国产新能源车竞争力跃升及进口车国产化加速影响，进口汽车厂家预 期转弱；与此同时，中国新能源汽车品牌认可度持续提升，市场渗透率不断攀升。加之，今年以旧换新 政策加力扩围，在补贴政策向新能源汽车倾斜及国产车型加速迭代更新的共同作用下，以燃油车为主的 进口车持续承压。 从车型结构看，轿车、SUV和MPV三大车系销量同比均呈现两位数下滑， ...

Core Viewpoint - Several multinational automotive companies are slowing down their electrification efforts and are betting on a multi-powertrain strategy to adapt to market variability and consumer preferences [1][3][5]. Group 1: Market Dynamics - The electric vehicle (EV) market is experiencing different growth rates globally, with China having surpassed a 50% penetration rate for new energy vehicles, while North America and Europe lag behind [2][5]. - Audi has acknowledged the need for a flexible product mix that includes battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and internal combustion engine (ICE) models to cater to diverse market demands [1][3]. Group 2: Strategic Adjustments - Audi plans to maintain the appeal of its ICE models until the end of their product life cycles, with a goal to fully transition to electric vehicles by 2033 [3][4]. - Honda has revised its investment in electrification from 10 trillion yen to 7 trillion yen, anticipating that its global EV sales share will drop from 30% to around 20% by 2030 due to market expansion slowdowns [4][5]. Group 3: Consumer Preferences - Consumers are showing a preference for hybrid and fuel-efficient vehicles over fully electric options due to concerns about charging infrastructure and vehicle reliability [5][6]. - The shift in consumer logic emphasizes the importance of smart technology and user experience, prompting traditional automakers to enhance their offerings in the hybrid segment [2][5]. Group 4: Regional Strategies - Audi is focusing on strengthening its market position in China and North America by launching new models tailored to these markets, including the Q6L e-tron and other localized electric vehicles [6][7]. - The company aims to create a sustainable business model in China, emphasizing long-term growth rather than short-term gains [6]. Group 5: Financial Outlook - Audi anticipates a challenging financial year in 2025, projecting sales revenue between 67.5 billion and 72.5 billion euros, with an operating profit margin of 7% to 9% [7].