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鞋和女性,正在成为亚玛芬的杀手锏
虎嗅APP· 2025-08-24 13:18
Core Viewpoint - Amer Sports reported a strong Q2 2025 performance with a revenue increase of 23% year-on-year to $1.236 billion, driven by significant growth in the Asia-Pacific and Greater China regions [2][5]. Financial Performance - Q2 gross profit rose to $722.9 million, with a gross margin increase of 270 basis points to 58.5% [2][4]. - Operating profit surged by 614% to $44 million, while adjusted operating profit increased by 130% to $67 million, aided by a $19 million government subsidy [2][4][6]. - For the first half of 2025, total revenue reached $2.709 billion, up from $2.194 billion in the same period of 2024 [4]. Regional Growth - The Asia-Pacific region (excluding China) saw the fastest revenue growth at 47%, reaching $311 million, while Greater China experienced a 42% increase to $856 million, accounting for approximately 31.61% of total revenue [5]. Business Segment Performance - The footwear segment emerged as a new growth engine, with Salomon's footwear revenue growing by 35% to $414 million in Q2, surpassing the outdoor functional apparel segment for the first time [6][9]. - The technical apparel segment, including Arc'teryx, grew by 23% to $509 million, while the ball and racquet sports segment increased by 11% to $314 million [9]. Strategic Shifts - Arc'teryx is transitioning from a "clothing brand" to a "full-category outdoor equipment company," focusing on footwear and women's markets [10][12]. - Salomon is becoming a key growth driver, with a 35% revenue increase and a focus on female consumers, who now represent 50% of its customer base in China [15][16]. Future Outlook - Amer Sports raised its full-year revenue guidance, expecting a 20%-21% increase for FY 2025, with Q3 revenue growth projected at around 20% if current tariffs remain unchanged [7]. - The company plans to open 100 new Salomon stores in 2025, further expanding its market presence [15].
鞋和女性,正在成为亚玛芬的杀手锏
Hu Xiu· 2025-08-24 10:55
Core Insights - The company reported significant growth in Q2, with gross margin increasing by 270 basis points to 58.5% and adjusted gross margin rising by 250 basis points to 58.7% [1] - Operating profit surged by 614% to $44 million, while adjusted operating profit grew by 130% to $67 million, aided by a $19 million government subsidy received during the quarter [1][4] - The company has raised its full-year revenue guidance, expecting a 20%-21% increase for FY2025 [5] Financial Performance - Q2 revenue reached $1,236.3 million, up from $1,001.4 million in the same period last year, marking a growth of approximately 23.5% [3] - Gross profit for the quarter was $722.9 million, compared to $558.9 million in Q2 2024 [3] - The company reported a net income of $22.4 million, a significant recovery from a net loss of $1.8 million in the previous year [3] Regional Growth - The Asia-Pacific region (excluding China) saw the fastest revenue growth at 47%, reaching $311 million, while the Greater China region grew by 42% to $856 million, accounting for approximately 31.61% of total revenue [3][4] Business Segments - The footwear segment has emerged as a new growth engine, with Salomon's footwear business experiencing a 35% revenue increase to $414 million in Q2 [4][10] - The technical apparel segment, which includes Arc'teryx, saw a revenue increase of 23% to $509 million, while the outdoor performance segment grew by 35% [6] - The company is transitioning Arc'teryx from a clothing brand to a full-category outdoor equipment company, focusing on footwear and women's markets [7][8] Strategic Initiatives - Arc'teryx has established an independent footwear division, aiming to enhance product development and brand marketing [8] - The company plans to optimize its store network in Greater China, focusing on high-quality and efficient locations rather than merely expanding the number of stores [9] Market Positioning - Salomon is becoming a key player in the market, particularly among young consumers in China, with a focus on women's products, which now account for 50% of its customer base in the region [11][12] - The company is leveraging its experience with Arc'teryx to enhance Salomon's market presence through high-end positioning and refined operational strategies [12]