新华社呼和浩特1月29日电 题：在内蒙古嘎鲁图感受奶皮子的"七十二变" 新华社记者安路蒙 嘎鲁图镇顺应新消费趋势，通过举办奶食品创新创意大赛、"了不起的奶皮匠人"评选等活动，点燃 了广大奶牛养殖户、食品个体工商户的创意。一时间，小镇变成了"风味实验室"。奶皮子火锅、奶皮子 咖啡、奶皮子披萨、奶皮子月饼等"花式吃法"，不仅满足了消费者多元化、时尚化的餐饮需求，更让奶 皮子的价值实现了倍增，让牧民的"钱袋子"鼓了起来。 从牧民家自制的餐点，到走向全国市场的商品，奶皮子的"出圈"并非偶然。这种天然、高蛋白的传 统美食，契合现代人对优质食材的追求。而嘎鲁图，这座因制作出"最大的奶皮"而被誉为"奶皮小镇"的 地方，敏锐地抓住了这股风潮。 奶皮子的走红，背后是一套系统性的产业振兴逻辑。 早在2022年，嘎鲁图镇就启动了奶业振兴产业链项目。在上游，当地轮茬种植早熟燕麦草和青贮玉 米4000余亩，建设饲草料"中央厨房"，为周边1300余户农牧民供应稳定优质的饲草；同时引进优质娟姗 牛，并推动奶牛单产提升。一系列组合拳下来，全镇牛奶年产量已从2022年的81.7万公斤大幅跃升至近 500万公斤，为奶皮产业提供了优质的奶源保障。 ...

Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]