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新时代中国调研行之文化中华丨内蒙古草原上的文化致富路
Group 1 - The core viewpoint of the articles highlights the transformation of traditional crafts into viable income sources for local herders in Inner Mongolia, showcasing the successful integration of cultural heritage with modern market demands [1][4]. - The Zhalute woodblock printing, recognized as a provincial intangible cultural heritage, has become a primary income source for artists like Zhao Namula, who earns approximately 100,000 yuan annually from his artwork [3]. - The dairy food culture, which has been passed down for over 800 years, is now generating substantial income for herders like Tao Gao, who operates a dairy product factory that combines traditional techniques with modern packaging and marketing strategies [4][6]. Group 2 - Zhao Namula, a representative inheritor of Zhalute woodblock printing, leads a team of over ten apprentices, aiming to enhance their income through artistic creation [3]. - The local government has facilitated the establishment of over 100 dairy product factories, allowing herders to innovate and modernize traditional dairy foods, thus creating a prosperous industry [6]. - The integration of intangible cultural heritage into economic activities is seen as a powerful driver for rural revitalization and income generation for herders in Inner Mongolia [4][6].
立顿黄山再投5000万,供应链升级能否撬动中国茶包市场?
Xi Niu Cai Jing· 2025-07-10 14:20
Group 1 - Lipton is optimizing its supply chain in China by investing over 50 million yuan in the Liheng Central Warehouse project, which is seen as a crucial step to enhance logistics efficiency and reduce costs in a competitive market [1][2] - The company faces challenges in the Chinese market due to the rise of sugar-free and freshly brewed tea, which has squeezed the growth potential of traditional tea bags [1] - Lipton plans to launch a caffeine-free Louis Bos tea in 2025, targeting caffeine-sensitive consumers, and is accelerating the introduction of new products like whole leaf tea and cold brew tea to change the perception of "broken leaf tea" [1] Group 2 - The Huangshan project has received strong local support, including rent-free factory space and reserved development land, which is expected to boost local tea farmers' income and upgrade the industry [2] - The company's sales strategy continues to focus on dining and office scenarios, with iced tea and milk tea powders performing well in fast-food chains, while e-commerce sales show a pattern of high demand during weekdays and low demand on weekends [1]