Core Viewpoint - The cultural exploration program "Museum Director Takes You to Taste China," co-launched by Zhonghua Liquor and Xinhua News Agency, aims to enhance the dissemination of Chinese civilization through engaging storytelling and historical insights, with the latest episode focusing on the Yin Ruins, a significant archaeological site of the Shang Dynasty [1][3]. Group 1: Program Overview - "Museum Director Takes You to Taste China" is an innovative attempt by Xinhua News Agency's "Chinese Brand" to promote traditional culture, focusing on enhancing the communication power of Chinese civilization [3]. - The program features in-depth dialogues with cultural experts and explores the stories behind cultural relics, reflecting the profound connotations of Chinese civilization, including continuity, innovation, unity, inclusiveness, and peace [3]. Group 2: Yin Ruins Significance - The Yin Ruins are recognized as the first historically documented capital of the Shang Dynasty, confirmed by archaeological findings and oracle bone inscriptions, representing a shared world heritage with outstanding universal value [5]. - The program highlights the meticulous work of archaeologists over the years, revealing the civilization of the "Great Yin" through artifacts and historical narratives [5]. Group 3: Archaeological Discoveries - The underground exhibition area of the Yin Ruins Museum features 23 chariot pits, showcasing the advanced craftsmanship of the Shang Dynasty and providing insights into ancient transportation and societal norms [7]. - As of May 2025, over 150,000 oracle bone inscriptions have been unearthed, marking the earliest mature writing system in China and documenting extensive information about the Shang royal lineage, rituals, wars, and astronomy [7]. Group 4: Cultural Artifacts - The program showcases significant bronze vessels, such as the Simu Xin Ding and the Yachang Niu Zun, which exemplify the pinnacle of Shang Dynasty casting techniques and artistic expression [9]. - The narrative of Fu Hao, a legendary figure from the Shang Dynasty, is reinterpreted, highlighting her military leadership and unique status, challenging traditional views on women's roles in ancient history [9]. Group 5: Liquor Culture Connection - The Shang Dynasty marked a crucial period in the history of liquor production in China, with numerous bronze vessels unearthed from the Yin Ruins underscoring the central role of liquor in rituals and ceremonies [10]. - The Zhonghua Liquor brand, established in 1959, has consistently represented significant cultural moments in China, aiming to preserve and promote traditional culture through its products [12]. Group 6: Cultural Heritage Promotion - Zhonghua Liquor has engaged in various cultural initiatives, including collaborations with major cultural programs, to highlight the richness of Chinese heritage and ensure its continuity [14]. - The program emphasizes the importance of cultural transmission, with the Yin Ruins serving as a testament to the heights of human civilization three thousand years ago, merging historical and contemporary narratives [14][15].

Core Viewpoint - The "Seeing Yin Shang" exhibition has gained significant attention, requiring up to four hours of waiting time to enter, showcasing 338 precious artifacts from 28 archaeological and cultural institutions across the country, including over 50 first-class and key cultural relics [1] Group 1: Exhibition Highlights - The reunion of the two Fu Hao owl-shaped vessels, which have been separated for 50 years, is a major highlight of the exhibition, attracting many visitors eager to capture photos of this rare pairing [1][2] - Another notable artifact is the pair of bronze axe heads from Shandong Su Butun, which symbolize royal power and have also reunited after 50 years [3] - The exhibition features the only bronze cow-shaped vessel discovered at Yin Ruins, known for its harmonious proportions and intricate animal motifs, which underwent significant restoration before being displayed [3] - A pig-shaped lid for a ceramic wine vessel, resembling the character Peppa Pig, has garnered attention for its whimsical design [3] Group 2: Additional Artifacts - Other significant items on display include the "Gui Ju" bronze vessel, cicada-patterned bronze knife, and Chongyang bronze drum, among others, which can be appreciated in detail within the exhibition [3]

Core Viewpoint - The exhibition "See the Yin Shang" showcases significant artifacts from the Yin Shang dynasty, highlighting its 500-year history and cultural achievements [2]. Group 1: Artifacts and Their Significance - The exhibition features a collection of important artifacts, including the "Owl Zun" which symbolizes the legendary figure Fu Hao, a female warrior of the Shang dynasty [1]. - The "Yue Brothers," two bronze axes from the Shang dynasty, are displayed together for the first time in 36 years, emphasizing their historical importance [5]. - Unique bronze artifacts such as a bronze human head with golden skin and a bronze hand sculpture are presented, showcasing the advanced craftsmanship of the time [7][8]. Group 2: Cultural Insights - The artifacts reflect the spiritual and cultural beliefs of the Shang dynasty, including the reverence for dragons and the communication with deities, as seen in the dragon-shaped vessel [9]. - The exhibition serves as a vivid representation of the brilliance of Chinese civilization, inviting visitors to engage with the rich history of the Yin Shang period [9].

Core Points - The "Seeing the Yin Shang" exhibition opened at the Beijing Grand Canal Museum, showcasing 338 cultural relics from 28 national cultural institutions, including over 50 key artifacts from the Yin Shang period [1] - The discovery of the Yin Ruins has brought renewed attention to the historical significance of the Shang Dynasty, particularly through the lens of oracle bone inscriptions [2][4] - The exhibition highlights the importance of the character Fu Hao, the first recorded female hero in Chinese history, whose legacy was uncovered through oracle bone inscriptions [1][4] Group 1: Historical Context - The excavation of the Yin Ruins began in 1928, marking a significant milestone in Chinese archaeology as it provided physical evidence of the Shang Dynasty's existence [2] - The discovery of oracle bones in the late 19th century led to the realization of the historical significance of the Yin Ruins, which had been buried for over 3,000 years [1][2] - The initial findings at the Yin Ruins were driven by local legends and the mistaken belief that certain bones were medicinal "dragon bones," which later turned out to be oracle bones [4][5] Group 2: Key Figures and Contributions - Wang Yirong, a Qing Dynasty scholar, played a crucial role in identifying oracle bones as ancient artifacts, leading to the establishment of oracle bone studies as a new academic field [7][8] - The first excavation at the Yin Ruins was led by Dong Zuobin, who faced challenges due to local resistance and the prevalence of looting [23][29] - Li Ji, appointed as the head of the archaeological team in 1928, emphasized the need for scientific methods in archaeology, marking a shift from treasure hunting to systematic excavation [38][40] Group 3: Archaeological Developments - The first excavation yielded significant findings, including 555 pieces of oracle bones and various artifacts, but faced criticism for its lack of scientific rigor [35][37] - Subsequent excavations under Li Ji introduced a more structured approach, focusing on the context of artifacts and the importance of recording excavation details [39][40] - The establishment of the National Central Research Institute's excavation team in 1929 marked a formalization of archaeological practices in China, leading to the development of a new generation of archaeologists [50][51]

Core Viewpoint - The exhibition "Seeing the Shang Dynasty" showcases the reunion of the twin bronze owl statues of Fu Hao, highlighting the significance of Shang Dynasty culture and its archaeological achievements [2][4]. Group 1: Exhibition Details - The exhibition features 338 artifacts from 28 archaeological and cultural institutions across China, presenting a panoramic view of Shang civilization [2]. - The event is part of the "International Museum Day" activities, guided by the National Cultural Heritage Administration and the Beijing Municipal Government [2]. - Notable artifacts include the bronze owl statues of Fu Hao, the Yachang Niu Zun, and the jade sword that inspired the character Aoguang from the film "Nezha" [2]. Group 2: Artifact Transportation and Setup - The transportation of the Fu Hao owl statues involved meticulous procedures, including detailed documentation and protective measures to ensure their safety during transit [3][4]. - The unpacking and setup of the artifacts were conducted with great care, ensuring that the statues were displayed securely and appropriately [4]. - The reunion of the twin statues after nearly fifty years is a significant moment for cultural heritage enthusiasts [4]. Group 3: Cultural Significance - The exhibition emphasizes the profound influence of Shang culture on Chinese civilization, particularly through oracle bone script, which showcases the unique characteristics of Chinese heritage [4]. - The Fu Hao owl statues serve as cultural ambassadors, inviting audiences to explore the rich history of Henan and its contributions to Chinese culture [5].