齐鲁晚报·齐鲁壹点记者 崔可腾 实习生 赵钰灿 在海南三亚的暖阳下，一场"冰火两重天"的购物热潮正在上演。 元旦期间，海南三亚迎来了"第一拨流量"。 三亚免税店内，一件原价上万元的加拿大鹅羽绒服被贴上了"仅售6900元"的醒目标签。 在近30℃的高温下，游客们却在排队购买这些冬季服装，形成了一幅"高温买冬装"的消费奇观。 此消息迅速登上热搜。 这些原价约1万元的羽绒服，通过多重优惠叠加后价格降至6900元，吸引了大量消费者排队购买。 并且，降价链条清晰可见：免税后价格先降至8400元，叠加商场"满8000减800"活动后为7600元，再通过"满1000减100"活动，最终实现6900元的成交价。 若消费者能抢到政府消费券，还可享受进一步优惠。 店员明确提示店内仅有秋冬款，无法在三亚直接穿着，但消费者仍热情不减。多数购买者为游客，计划将商品带回居住地使用。 "店内所有产品都免13%的税，因为我们是自营店铺，所以门店免税后不再叠加中免商场的减免活动，可以返商场积分，在商场中使用购买其他商品。但 免了13%的税就相当于打了八七折，而始祖鸟的正品门店不打折，因此这家店就是全国最便宜的始祖鸟门店。并且只有线下这家店可以 ...

Group 1 - The article discusses the increasing competition faced by Arc'teryx as it transitions from a niche brand to a more mainstream one, with new entrants like Tmall's distributor, Tabo, entering the high-end outdoor market [1] - Tabo has secured exclusive operating rights for several international brands in Greater China, including the Canadian trail running brand norda™ and the Norwegian outdoor brand Norrøna, which is seen as a strong competitor to Arc'teryx [1] - The article highlights that Norrøna's prices in overseas markets are higher than those of Arc'teryx, indicating potential for market share competition if Tabo manages the brand effectively [1] Group 2 - Following the "fireworks show" incident, foot traffic at Arc'teryx's store in Shanghai's Qianpu District remains stable, with no significant impact observed on sales [1] - The store's sales personnel reported that customer traffic during the weekend was similar to previous weekends, with discounts on various products ranging from 70% to 90% [1] - Nearby competitors, KOLON SPORT and THE NORTH FACE, also managed by Anta, have implemented crowd control measures, requiring customers to wait outside to enter, indicating a high demand for these brands [2]