Core Insights - The core viewpoint of the article is that Amer Sports, the parent company of Arc'teryx, reported strong financial performance in Q3 2025, with significant revenue and profit growth, while also facing potential brand image challenges due to a controversial event [1][3]. Financial Performance - Amer Sports reported a 30% year-on-year revenue increase to $1.756 billion in Q3 2025, with adjusted net profit rising 161% to $185 million, and earnings per share doubling to $0.33, exceeding expectations by $0.08 [1][3]. - The adjusted gross margin expanded by 240 basis points to 57.9% [1][15]. Business Segments Highlights Technical Apparel - Revenue grew 31% to $683 million, driven by strong performance from the Arc'teryx brand, with direct-to-consumer (DTC) channel revenue up 46% [7][15]. - The women's product line saw a 40% increase, with plans to increase its share of global revenue from 25% in 2025 to 30% by 2030 [7][15]. - The company plans to open 20 new Arc'teryx stores in 2025, focusing on North America [8]. Outdoor Performance - Revenue increased 36% to $724 million, primarily driven by Salomon's footwear and apparel [10][15]. - DTC channel revenue surged 67%, with significant growth in the Asia-Pacific region [10][15]. - The adjusted operating margin improved by 420 basis points to 21.7% due to channel and product structure optimization [11][15]. Ball & Racquet - Revenue rose 16% to $350 million, with Wilson brand products driving growth [12][15]. - The company plans to open 35 new Tennis 360 stores in China by 2025, expanding its presence in the market [13]. Future Outlook - The company raised its revenue growth forecast for 2025 to 23%-24%, up from the initial 20%-21% guidance, projecting revenue between $6.37 billion and $6.42 billion [3][19]. - For 2026, the company anticipates revenue growth to reach the upper limit of its long-term growth range, with adjusted operating margins expected to expand by 30-70 basis points [20].

以下文章来源于小马宋 ，作者小马宋 新消费导读 解读千亿安踏。 作者 ： 小马宋 编辑：竺天 审核： Single 来源： 小马宋 世界上大部分的变化，好像都是悄悄发生的，但是帷幕解开的时候会突然给你一个惊喜。 比如从过去几年，各个宣传渠道对芯片制造难度的分析上看，大家可能会很悲观，也很难相信华为会绕开美国的芯片制裁。 但是变化就那么慢慢地发生了。 就像突然有一天华为告诉你，它解决了芯片的问题。 在deepseek这件事上，大众有同样的感受。因为就在仅仅半年前，我见到过的AI领域的专业人士（包括投资人，从业者）还都觉得中美在这 个领域有特别大的差距。 小马宋 . 小马宋战略营销咨询公司创始人，罗辑思维首席营销顾问。咨询过的品牌有：元气森林，瑞幸，得到，云耕物作，babycare，半天妖，爸爸糖，南城香，云 海肴，古茗，熊猫不走，隅田川咖啡，食族人，甜啦啦，遇见小面，一只酸奶牛，苏阁鲜茶等。 这是新消费智库第 2 6 2 1 期文章 更不用说GPT出来的时候，国内各个大模型产品遭遇的群嘲。 故事的另一个版本，今天发生在体育领域。 2025年3月19日，安踏体育发布了2024年财报，全年收入同比增长13.6%，达 ...