2026年03月01日 亚玛芬 25 年业绩超预期，比音增持计划彰显信心 《比音勒芬 (002832) 点评：控股股东一 致行动人拟大举增持，彰显发展信心》 2026/02/28 《亚玛芬体育 (AS) 点评: 收入利润均超 预期，26 年收入展望延续高增》 2026/02/27 《冬奥会火热进行，关注运动板块赛事催 化 -- 纺织服装行业周报 20260223》 2026/02/23 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 求佳峰 A0230523060001 qiujf@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 朱本伦 A0230125090001 zhubl@swsresearch.com 联系人 朱本伦 A0230125090001 zhubl@swsresearch.com -纺织服装行业周报 20260301 相关研究 申万宏源研究微信服务号 本期投资提示: 版分分析 请务必仔细阅读正文之后的各项信息披露与声明 纺织服员饰 看好 本周纺织服饰板块表现弱于市场。2 ...

纺织服饰 2026 年 02 月 27 日 亚玛芬体育 (AS) ——收入利润均超预期，26 年收入展望延续高增 报告原因：有业绩公布需要点评 买入（维持） 上 市 公 司 | 市场数据： | 2026 年 2 月 26 日 | | --- | --- | | 收盘价（美元） | 38.69 | | 纳斯达克指数 | 22878.38 | | 52 周最高/最低（美元） | 42.76/20.21 | | 总市值（亿美元） | 215.76 | | 流通股（亿股） | 5.58 | | 汇率（人民币/美元） | 6.85 | 一年内股价与基准指数对比走势： 资料来源：Bloomberg 证券分析师 刘佩 A0230523070002 liupei@swsresearch.com 联系人 刘佩 A0230523070002 liupei@swsresearch.com 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 投资要点： 财务数据及盈利预测 | 货币单位：美元 | FY2024 | FY2025 | FY2026E | FY202 ...

Group 1: Amer Sports Performance - Amer Sports reported a 27% year-on-year revenue growth for FY2025, reaching $6.566 billion, with an adjusted net profit of $545 million, up from $236 million in 2024 [7][8] - The fourth quarter of 2025 saw a revenue increase of 28% year-on-year to $2.101 billion, with an adjusted net profit of $176 million, compared to $90 million in Q4 2024 [8] - The management guidance for 2026 indicates a revenue growth of 16-18% at constant exchange rates, with an operating profit margin of 13.1-13.3% [8] Group 2: Silver Economy and Sports Industry - The aging population in China is creating significant opportunities in the silver economy, particularly in the sports industry and products catering to older adults [9][10] - The sports apparel market is projected to reach ¥437.7 billion by 2025, with outdoor trail running shoes expected to grow over 150% [9] - The demand for professional running shoes priced above ¥200 is anticipated to maintain double-digit growth, driven by increased health awareness among the elderly [9] Group 3: Lithium Industry Insights - The lithium market is experiencing tightening supply and low inventory levels, with global lithium demand expected to reach approximately 200,000 tons LCE in 2026 [12][14] - Domestic lithium supply is not yet at large-scale production levels, and there are potential disruptions in supply due to regulatory changes and production delays [13] - The anticipated demand from both power and energy storage batteries is expected to drive lithium prices upward, with projections suggesting prices may exceed ¥200,000 per ton in the near term [14] Group 4: Chemical Industry Policy Impact - Recent tax incentives for marine oil and gas exploration are aimed at reducing import costs for essential equipment, thereby enhancing domestic oil and gas supply capabilities [15][16] - The policy is expected to improve the internal rate of return for marine exploration projects and support the development of deep-sea oil fields [16] Group 5: Matrix Holdings Performance - Matrix Holdings is positioned as a leading high-end interior design company, with a significant recovery in profitability expected as the real estate market stabilizes [19][20] - The company anticipates a substantial increase in net profit for 2025, projected to be between ¥58 million and ¥80 million, reflecting a year-on-year growth of 72%-137% [19] - The introduction of an "AI + Design" platform is expected to enhance operational efficiency and profitability in the design process [20] Group 6: Anfu Technology's Strategic Shift - Anfu Technology has transitioned from retail to becoming a leader in the small battery sector through its acquisition of Nanfu Battery, which has shown consistent revenue growth [21][22] - The company plans to acquire the remaining shares of Nanfu Battery to enhance profitability further [22] - Anfu is also investing in high-tech sectors, including AI and semiconductor manufacturing, to diversify its business model [21][22]

安踏主导下，亚玛芬业绩高速增长，近日，亚玛芬交出一份亮眼的成绩单。2025年财报，亚玛芬营收增 长27%；净利润增长超400%，多业务均实现增长。但一路狂奔的亚玛芬也并非没有隐忧。始祖鸟营销 翻车造成的舆论危机似乎在敲响警钟，短期的流量收割与长期品牌价值的坚持如何平衡，成为亚玛芬狂 奔路上的考验。 增长 2025年，亚玛芬营收达65.66亿美元，同比增长27%；在固定汇率基准下同比增长26%。分业务板块来 看，户外功能性服饰2025年全年同比增长30%至28.56亿美元；山地户外服饰及装备全年同比增长31%至 24.04亿美元；球类及球拍装备全年同比增长13%至13.07亿美元。从各地区的发展来看，亚玛芬的表现 可圈可点。2025年，大中华区收入18.62亿美元，同比增长43.4%；亚太地区收入7.73亿美元，同比增长 50.7%；美洲地区收入21.26亿美元，同比增长14.3%；欧洲、中东和非洲地区（EMEA）收入18.06亿美 元，同比增长19.3%。 净利润方面，2025年，亚玛芬归属于公司股东的净利润同比增长489%至4.27亿美元，稀释后每股收益 0.76美元；调整后净利润同比增长131%至5.45 ...

证券研究报告 | 2026年02月25日 优于大市 纺织服装海外跟踪系列六十九 亚玛芬2025年收入增长27%，2026管理层指引收入增长16-18% |  行业研究·行业快评 | | |  纺织服饰 |  投资评级：优于大市（维持） | | --- | --- | --- | --- | --- | | 证券分析师： | 丁诗洁 | 0755-81981391 | dingshijie@guosen.com.cn | 执证编码：S0980520040004 | | 证券分析师： | 刘佳琪 | 010-88005446 | liujiaqi@guosen.com.cn | 执证编码：S0980523070003 | 事项： 公司公告：2026年2月24日，亚玛芬体育（Amer Sports）披露截至2025年12月31日的2025财年及第四季度 业绩：2025财年收入同比增长27%至65.66亿美元，调整后净利润进一步增长至5.45亿美元（2024年：2.36 亿美元）；2025年第四季度收入同比增长28%至21.01亿美元，调整后净利润为1.76亿美元（2024年Q4：0.9 亿美元）。 国信纺服观 ...

|  行业研究·行业快评 | | |  纺织服饰 |  投资评级：优于大市（维持） | | --- | --- | --- | --- | --- | | 证券分析师： | 丁诗洁 | 0755-81981391 | dingshijie@guosen.com.cn | 执证编码：S0980520040004 | | 证券分析师： | 刘佳琪 | 010-88005446 | liujiaqi@guosen.com.cn | 执证编码：S0980523070003 | 证券研究报告 | 2026年02月25日 优于大市 纺织服装海外跟踪系列六十九 亚玛芬2025年收入增长27%，2026管理层指引收入增长16-18% 事项： 公司公告：2026年2月24日，亚玛芬体育（Amer Sports）披露截至2025年12月31日的2025财年及第四季度 业绩：2025财年收入同比增长27%至65.66亿美元，调整后净利润进一步增长至5.45亿美元（2024年：2.36 亿美元）；2025年第四季度收入同比增长28%至21.01亿美元，调整后净利润为1.76亿美元（2024年Q4：0.9 亿美元）。 国信纺服观 ...

Group 1 - Anta Group announced the acquisition of a 29.06% stake in Puma for €1.506 billion, making it the largest shareholder of Puma [2] - The acquisition price translates to approximately ¥12.278 billion, funded entirely by Anta's own cash reserves without any debt [2] - Puma has been facing financial difficulties, with projected net profits declining from €360 million in 2023 to €342 million in 2024, and a significant loss of €247 million in the first half of 2025 [2] Group 2 - Anta's revenue reached a historical high of ¥38.54 billion in the first half of 2025, marking a 14.3% year-on-year increase, with its brands, including Anta and FILA, showing steady growth [3] - Despite the growth, Anta's gross margin decreased by 0.7 percentage points to 63.4% in the same period, with specific declines in the Anta brand's margin by 1.7 percentage points and FILA's by 2.2 percentage points [3] - The acquisition is aimed at enhancing Anta's global position and international competitiveness, leveraging Puma's established channels and brand presence in the European and American markets [3]

Core Insights - Anta Sports is experiencing a mid-life crisis, facing challenges in maintaining growth and relevance in a rapidly changing market, particularly among younger consumers [2][3][11] Company Overview - Anta has evolved from a small local brand to the third-largest sportswear group globally, primarily through strategic acquisitions, including FILA, Amer Sports, and other international brands [2][5] - The brand matrix includes high-end and outdoor brands, with FILA being a significant contributor to revenue, generating over 20 billion RMB at its peak [2][5] Current Challenges - Since 2023, FILA has seen a slowdown in revenue growth, and Anta's main brand is struggling to attract younger consumers, indicating a shift in market dynamics [3][11] - The company is perceived to be losing its edge in trend sensitivity, which is critical in appealing to the Gen Z demographic [3][11] Strategic Moves - Anta is attempting to rejuvenate its brand image by acquiring Jack Wolfskin for $290 million, aiming to fill gaps in the mid-range outdoor market that appeal to younger consumers [4][11] - There are rumors of a potential acquisition of Puma, reflecting Anta's urgency to connect with the youth market, as Puma has strong brand recognition among younger demographics [4][6] Digital and E-commerce Initiatives - Anta has partnered with Musinsa, a Korean e-commerce platform, to leverage its established presence among young consumers, with Anta holding a 40% stake [8][10] - Musinsa's business model focuses on a diverse range of brands and emphasizes online engagement, which aligns with Anta's strategy to reach younger audiences [8][9] Market Positioning - Anta's multi-brand strategy has historically been effective, but the integration of younger brands like Jack Wolfskin and potentially Puma poses challenges in maintaining brand identity and operational coherence [11][12] - The company must adapt its operational strategies to resonate with the evolving preferences of younger consumers, moving beyond traditional acquisition methods [12][13]

Group 1: Amer Sports Performance - Amer Sports reported a strong Q3 performance with a 30% year-on-year revenue growth and a 22% increase in operating profit, exceeding market expectations [1] - All four major regional markets achieved double-digit revenue growth, with the Greater China region seeing a remarkable 47% increase [1] - Amer has raised its full-year revenue growth forecast for 2025 from 20%-21% to 23%-24%, reflecting its effective global multi-brand operational capabilities [1] Group 2: Anta Brand Outlook - The market has adjusted its expectations for Anta's main brand revenue growth, leading to a decline in stock price since August [2] - Revenue growth for Anta's main brand has decreased from high single digits in Q1 to low single digits in Q2 and Q3, prompting downward revisions of annual revenue forecasts [2] - Despite short-term pressures due to overall consumer sluggishness and adjustments in offline channels and e-commerce teams, improvements in the main brand's performance are anticipated starting in 2026 [2] Group 3: Fila and Other Brands - Fila has shown robust growth, ranking first in Tmall's sports and outdoor sales, while Descente and KOLON are expected to continue their high growth momentum [3] - The recent Double Eleven sales event indicated strong performance for Fila, Descente, and KOLON, with Fila projected to achieve mid-single-digit growth for the year [3] - Earnings forecasts have been adjusted, with expected earnings per share for 2025-2027 being 4.69, 5.29, and 6.02 RMB respectively, and a target price of 112.89 HKD based on a 22x PE valuation for 2025 [3]

Investment Rating - The investment rating for the industry is "Outperform the Market" [1][4]. Core Views - The report indicates that Amer Sports has shown strong performance in Q3 2025, with revenue and profit exceeding previous guidance and Bloomberg consensus expectations. The growth is driven by the Salomon brand, DTC channels, and strong performance in Greater China and the Asia-Pacific region. Management has raised the full-year revenue, profit margin, and EPS guidance [2][3][34]. Summary by Sections Financial Performance - For Q3 2025, Amer Sports reported a revenue increase of 30% year-on-year to $1.756 billion, with adjusted net profit rising 161% to $185 million. The adjusted gross margin improved by 2.4 percentage points to 57.9%, and the adjusted operating margin increased by 1.3 percentage points to 15.7%, surpassing Bloomberg consensus expectations [2][7][8]. - Revenue growth was driven by all three business segments, with Technical Apparel up 31%, Outdoor Performance up 36%, and Ball & Racquet up 16%. The Greater China region saw a revenue increase of 47% [2][18]. Management Guidance - Management has raised the full-year revenue growth forecast to 23-24%, with an expected contribution of 100 basis points from exchange rates. The adjusted gross margin is now projected to be around 58%, and the adjusted operating margin is expected to be between 12.5% and 12.7% [32][33]. Business Segment Performance - Technical Apparel: Revenue increased by 31% (fixed exchange rate +32%), driven by strong performance in all regions and channels, particularly in women's products [15]. - Outdoor Performance: Revenue grew by 36% (fixed exchange rate +32%), with significant contributions from footwear and apparel. The DTC channel saw a 67% increase [16]. - Ball & Racquet: Revenue rose by 16% (fixed exchange rate +16%), primarily driven by strong sales in apparel and the tennis segment [17]. Regional Performance - Revenue growth by region: Greater China +47%, Asia-Pacific +54%, North America +12%, and EMEA +23%. All business lines performed well across these regions [18]. Channel Performance - DTC channel revenue increased by 51% to $720 million, accounting for 41% of total revenue, while wholesale revenue grew by 18% [18].