Group 1 - The article highlights that spot gold prices have surged above $3900 per ounce, marking a historical high with an increase of over 48% year-to-date, and it took less than 10 days to rise from $3800 [2] - Domestic gold jewelry brands have seen prices for gold ornaments rise, with brands like Chow Sang Sang, Chow Tai Fook, and Luk Fook Jewelry exceeding 1100 RMB per gram [4] - The gold market in Shenzhen's Shui Bei area experienced a significant increase in consumer traffic during the holiday period, with daily foot traffic reaching around 30,000, a year-on-year increase of approximately 10% [7] Group 2 - Traditional wedding gold ornaments such as dragon and phoenix bangles and wedding rings remain popular, while 5D craft gold is gaining traction among younger consumers due to its lightweight and stylish design [7][9] - The demand for "fixed-price" gold jewelry for weddings has surged, with consumers appreciating the new styles and budget-friendly options [9][11] - Despite rising gold prices, several brands have adjusted their prices upwards by about 5% for fixed-price products during the holiday [13] Group 3 - The recent surge in international gold prices is attributed to multiple factors, including expectations of further interest rate cuts by the Federal Reserve, with a 94.6% probability of a 25 basis point cut in October [15] - The weakening of the US dollar, which has declined nearly 10% this year, is also favorable for gold prices, as the economic advantage of the US is diminishing compared to emerging markets [15] - Central banks are diversifying their reserves, leading to an increase in gold's share in global reserves, which has risen from 43% in recent years compared to 60% in 2000 [15] Group 4 - Market analysts remain optimistic about gold's future, with BMO Capital Markets predicting a significant price increase for gold and silver in the fourth quarter [16] - UBS forecasts that gold prices could reach $4200 per ounce by mid-2026, driven by factors such as a weaker dollar and increased central bank purchases [16]

Core Viewpoint - The recent surge in gold prices has led to an increase in the prices of gold jewelry brands in China, with some brands approaching 1150 yuan per gram, driven by various market factors [1][4]. Price Trends - As of the latest updates, the prices for gold jewelry from major brands are as follows: Laomiao at 1148 yuan per gram (up 19 yuan), Chow Sang Sang at 1141 yuan (up 9 yuan), and Chow Tai Fook at 1139 yuan (up 10 yuan) [1]. - The spot gold price has increased by over 48% this year, nearing the 3800 USD mark [2]. Consumer Behavior - During the National Day holiday, there was a notable increase in foot traffic at jewelry stores, with some locations reporting a 10% year-on-year increase and a 2-3 times increase compared to the previous month [3]. - Wedding-related gold jewelry, particularly "fixed-price" items, has become popular among consumers, with prices for sets exceeding 10,000 yuan [3]. Market Influences - The recent rise in gold prices is attributed to multiple factors, including increased investor demand for safe-haven assets amid uncertainties such as the potential U.S. government shutdown and weak employment data [4][5]. - Market analysts predict continued bullish trends for gold, with forecasts suggesting prices could reach 4000 USD per ounce in the near future [5][6]. Investment Outlook - UBS forecasts that gold prices may rise to 4200 USD per ounce by mid-2026, driven by a weaker dollar and increased central bank purchases [6]. - Goldman Sachs has noted unexpectedly strong inflows into gold ETFs, indicating a potential upward risk for gold prices, with projections of 4000 USD per ounce by mid-2026 and 4300 USD by the end of that year [6].