Core Viewpoint - Controversial advertisements can lead to a decrease in purchase intention, but the relationship is not always straightforward, as some controversial ads may offend consumers without negatively impacting their willingness to buy [2][3]. Group 1: Mechanism of Controversial Advertisements - Controversial advertisements result in various types of losses for consumers, including product utility loss, psychological utility loss, experiential utility loss, and emotional loss, which together form the degree of offense [2][3][4]. - The tolerance of consumers towards controversial advertisements is influenced by perceived value, product attachment, and switching costs, determining whether their purchase intention declines [13][41]. Group 2: Research Methodology - The study employed grounded theory and qualitative research methods, including in-depth interviews with 15 industry experts to explore the effects of controversial advertisements [5][6]. - A three-level coding process was used to analyze the interview data, resulting in the identification of 10 main categories related to the impact of controversial advertisements [6][41]. Group 3: Findings on Offense and Tolerance - The degree of offense from controversial advertisements is assessed through four dimensions: product utility loss, psychological utility loss, experiential utility loss, and emotional loss [25][40]. - Consumers' tolerance for controversial advertisements is determined by the perceived value of the product, their attachment to it, and the costs associated with switching to alternatives [27][39]. Group 4: Impact on Purchase Intention - The relationship between the degree of offense and the decline in purchase intention is characterized by a trade-off; higher offense levels can trigger a reevaluation of purchase intentions [26][40]. - If the offense level exceeds the consumer's tolerance, they are likely to reconsider or reject the product or service associated with the controversial advertisement [40][41]. Group 5: Long-term Implications - The study suggests that the economic effects of controversial advertisements may be misleading, as short-term tolerance can obscure long-term negative impacts on consumer behavior [41][42]. - The findings emphasize the need for advertisers to recognize the potential long-term consequences of using controversial content in their marketing strategies [42].

Group 1 - The article highlights the active development of new cultural and tourism scenarios across the country, aimed at providing diverse travel options and experiences for citizens and tourists, thereby stimulating winter cultural and tourism consumption vitality [1] Group 2 - In Sanya, Hainan, the city is leveraging its coastal resources and policy advantages to strengthen the "sweet economy" industry chain, which includes wedding photography, honeymoon travel, and family vacations, effectively driving the development of related sectors such as hotels, dining, transportation, and shopping [5] Group 3 - Wuwei City in Gansu has introduced new cultural and tourism discount policies to attract winter visitors, offering free admission to key attractions for those who present hotel accommodation receipts from December 2025 to March 2026 [11] Group 4 - Nanchang, Jiangxi, has launched the Meiling Cloud Cableway, the city's first urban cable car, which enhances the travel experience by allowing visitors to enjoy natural scenery and immerse themselves in traditional culture [15]

Core Viewpoint - The company, Bojue Travel Photography, is facing significant operational challenges due to a sharp decline in customer orders, substantial revenue drop, and high operating costs, leading to a decision to temporarily suspend its travel photography business from July 11, 2025, to October 31, 2025, while continuing to operate its portrait and follow-up services [1][7]. Group 1: Business Operations - The company has announced a temporary suspension of its travel photography services due to external pressures, including a significant reduction in customer orders and ongoing financial difficulties [1][7]. - Currently, the company's Tmall flagship store offers only one wedding photography product priced at 8,888 yuan, while its JD flagship store still has a variety of products available [3]. - The company is focusing on servicing existing customers and is uncertain when it will resume accepting new orders [3]. Group 2: Customer Complaints - There has been a surge in customer complaints regarding issues such as non-refunded deposits, false advertising, delayed refunds after order cancellations, and unresponsive customer service [4]. - Many customers report being unable to contact the company after making payments for services, with some waiting for months to receive their photo products [4]. Group 3: Employee Issues - Employees have reported that the company has delayed salary payments for four months, with some stating they have not received any salary since joining [4]. - Employees have expressed frustration over the lack of communication regarding salary disbursement and operational status [4]. Group 4: Financial and Legal Challenges - The company has faced multiple legal issues, including over ten instances of stock freezes and being listed as a defendant in various lawsuits related to service contracts and labor disputes [5][6]. - The founder's shares have been frozen, totaling over 32.54 million yuan, indicating severe financial distress [5][6]. Group 5: Market Context - The travel photography industry has been adversely affected by the COVID-19 pandemic, leading to a decline in marriage rates and a shift in consumer preference towards lower-cost services [7]. - The company is actively seeking strategic investors to secure funding and aims to resume full operations once financial stability is achieved [7].

Group 1 - The new marriage registration policy allows residents from outside Beijing to obtain marriage certificates with just their ID cards, enhancing convenience for non-local individuals [1] - On the first day of implementation, over 1,400 marriage registrations were completed in Beijing, with 31.9% being nationwide registrations, and both Xicheng and Haidian districts registering over 200 couples [1] - The revised marriage registration regulations, effective from May 10, 2025, eliminate the need for household registration documents, allowing individuals to register at any marriage registration office in Beijing [1] Group 2 - Xicheng district has established the first outdoor marriage registration point in Beijing, providing a "one-stop" service that includes free copying, policy consultation, marriage registration, and certificate issuance [2] - The outdoor registration point aims to enhance the registration experience for couples by integrating services from various traditional brands and offering discounts on wedding-related products and services [2] - The Beijing marriage registration authorities plan to promote standardized construction of registration offices and explore the establishment of park-style registration points to further implement the new regulations [2]