以下文章来源于视觉志 ，作者小鱼 视觉志 . 看见新生活 极简婚礼，赚大了 。 作者 | 小鱼 来源 | 视觉志 （ID： iiidaily ） 几年前，打开任何一档恋综，几乎都能看到某知名婚纱摄影机构的冠名。 这个曾靠"想去哪拍就去哪拍"打响招牌的婚纱摄影巨头，如今却被曝疑似跑路，门店停 摆，客服失联。 火爆一时的婚纱照生意，如今只剩下一地狼藉。 国内热门城市起步八千元，稍有要求就要上万，选择出国旅拍则是另一档预算，轻轻松 松突破两三万。 摄影机构宣传时强调"一价全包"，真正定下单后才发现，机票、住宿、服装升级，每一 项都能单独计费。 很难说是从哪一刻开始，年轻人对结婚照的执念，悄悄松动了。 不只是结婚照，那些曾被视为"婚礼标配"的环节——穿白纱、办酒席、请亲戚、拍三四 套造型，也开始被一个个剔除。 越来越多的人，不愿再为了"形式"走完复杂的流程。 有人嫌贵，有人觉得累，更多人只是觉得，不需要。 这届年轻人的婚礼，主打的不是浪漫，而是省事。 他们为什么不再拍结婚照 看似浪漫的一套旅拍，价格高得出人意料。 比如想用拍摄现场的吉普车、手捧花、气球、羊驼等拍摄道具，每一项都要加钱。 @momo 拍完还不算完，后续 ...

21世纪经济报道 易佳颖 实习生黄诗茹 公开资料显示，铂爵旅拍成立于 2014 年，一度是国内知名的婚纱摄影和旅行拍摄品牌，总部位于厦 门，其旅拍目的地曾覆盖全球 112 国，主打中高端市场一站式蜜月旅拍，还曾邀请李诞夫妇、郭碧婷夫 妇作为代言人。 然而，近年来铂爵旅拍的经营状况持续下滑，陷入困境。2月，铂爵旅拍文化集团有限公司被冻结75万 元股权；3月，法定代表人许春盛的1600万元股权被冻结。目前该公司共有 12 条股权冻结信息，据媒体 统计，其被冻结股权数额超过 6700 万元。 不过，现在已有消费者反馈在李佳琦直播间的铂爵旅拍订单退款成功。此前，7月24日，头部主播李佳 琦在直播间对铂爵旅拍产品的售后进行回应，公布了三种赔付方案，对于已核销未拍摄的用户，李佳琦 直播间将先行赔付退款；对于已核销已拍摄但未取得底片的用户，直播间将发放一定金额关怀金，并协 助用户拿到底片；对于未核销的用户，建议用户尽快联系平台退款，直播间客服也将提供售后沟通协助 支持。目前，已有消费者反映退款成功。 不仅消费者权益受损，铂爵旅拍的员工也爆出公司存在拖欠工资、未按规定缴纳社会保险等情况。有铂 爵旅拍的员工在网上晒出了一份落款 ...

据杭州发布，近日，杭州市将推出甜蜜经济消费券，为登记结婚的新人送上一份礼物。 发放对象为从8月28日开始，到杭州市、区（县市）两级婚姻 登记处登记结婚的新人。发放时间为2025年8月28日-12月31日。每对新人可领取总额为1000元的消费券，即：满2000元减100元（10张）。 具体如 下： 发放对象 从8月28日开始，到杭州市、区（县市）两级婚姻登记处登记结婚的新人。 发放时间 2025年8月28日-12月31日 市、区（县市）两级婚姻登记处从8月28日开始，先到先得，发完即止。 7x24h电报 头条新闻 VIP资讯 实时盯盘 领券方式 通过结婚登记窗口发放资格券，扫码后进入活动页面申领甜蜜经济消费券。每对新人可领取总额为1000元的消费券，即：满2000元减100元（10 张）。 使用范围 参与促消费活动的婚纱摄影、婚宴婚庆、伴手礼、婚姻家庭辅导、蜜月旅拍、婚礼服装、婚嫁首饰、婚俗文创产品等经营主体、消费场所等。 使用规则 1.活动期间，消费者成功获取消费券后，可在支持银联云闪付APP付款方式的指定商家使用，有效期20天，逾期未使用作废。 2.消费券须在线下门店核销，以扣除商家所有优惠后的实际消费金额 ...

2025.08. 21 本文字数：747，阅读时长大约1分钟 来源 | 杭州发布 据杭州发布，近日，杭州市将推出甜蜜经济消费券，为登记结婚的新人送上一份礼物。发放对象为从8月28日开始，到杭州市、区（县市）两级婚姻登记 处登记结婚的新人。发放时间为2025年8月28日-12月31日。每对新人可领取总额为1000元的消费券，即：满2000元减100元（10张）。具体如下： 发放对象 从8月28日开始，到杭州市、区（县市）两级婚姻登记处登记结婚的新人。 发放时间 2. 消费券须在线下门店核销，以扣除商家所有优惠后的实际消费金额享受满减抵扣。 3. 如遇退款或退单情况的，退款金额以实际支付金额为准（不含消费券抵扣），该张消费券将返还到该消费者账户中，退单或退款后返还的消费券有效 期不变。若退单或退款时已超出消费券使用期限的或有效期内部分退款的，该张消费券不予返还，且无法再次使用。 微信编辑 | 苏小 2025年8月28日-12月31日 市、区（县市）两级婚姻登记处从8月28日开始，先到先得，发完即止。 领券方式 通过结婚登记窗口发放资格券，扫码后进入活动页面申领甜蜜经济消费券。每对新人可领取总额为1000元的消费券 ...

Group 1 - The core idea of the news is that Hangzhou will launch a "Sweet Economy" consumption voucher program aimed at newlyweds who register their marriage from August 28, 2025, to December 31, 2025, providing them with a total of 1000 yuan in vouchers [1][2][3]. Group 2 - The issuance period for the vouchers is from August 28, 2025, to December 31, 2025, and they will be distributed on a first-come, first-served basis until they are exhausted [2]. - Newlyweds can receive a total of 1000 yuan in consumption vouchers, which can be used for purchases over 2000 yuan, providing a discount of 100 yuan [3]. Group 3 - The vouchers can be used at various businesses related to wedding services, including wedding photography, wedding banquets, gifts, marriage counseling, honeymoon photography, wedding attire, jewelry, and cultural products related to marriage [4]. Group 4 - The rules for using the vouchers include a 20-day validity period after obtaining them, and they must be redeemed at physical stores. If a refund occurs, the voucher will be returned to the consumer's account, but only if it is within the validity period [5]. - As of August 18, 2025, over 1700 couples in Hangzhou had already made online appointments for marriage registration, indicating a peak in marriage registrations around the upcoming Qixi Festival [5].

Group 1 - The core initiative is the launch of "Sweet Economy Consumption Coupons" for newlyweds in Hangzhou, aimed at promoting consumer spending in the wedding industry [1] - The program will run from August 28, 2025, to December 31, 2025, with coupons available on a first-come, first-served basis until supplies last [2] - Each couple can receive a total of 1,000 yuan in consumption coupons, structured as a discount of 100 yuan for every 2,000 yuan spent, with a total of 10 coupons available [3] Group 2 - The coupons can be used at various businesses related to weddings, including photography, wedding banquets, gifts, marriage counseling, honeymoon photography, wedding attire, jewelry, and cultural products [4] - The usage rules specify that the coupons must be redeemed at designated merchants using the UnionPay Cloud Flash Payment app, with a validity of 20 days after issuance [5] - In case of refunds, the amount refunded will be based on the actual payment made, excluding the coupon discount, and the coupon will be returned to the consumer's account if within the validity period [5]

Core Viewpoint - The "Platinum Travel Photography" incident has escalated, with numerous complaints regarding unfulfilled contracts due to poor management, prompting the China Wedding Expo to take action to assist affected members [1][2]. Group 1: Company Response - The China Wedding Expo has established a special task force to provide solutions for members affected by "Platinum Travel Photography's" failure to fulfill contracts [2]. - For members who have completed their shoots but have not received their products, the Expo will assist in obtaining all raw photos, offering a subsidy of 1,000 yuan for those who choose to handle post-production independently [2][3]. - "Platinum Travel Photography" has announced a strategic adjustment to its wedding photography business, authorizing original service teams in various locations to continue providing services to consumers [8][10]. Group 2: Operational Changes - The China Wedding Expo will process the affected orders in three batches based on the urgency of wedding dates, starting with those scheduled before October 2025 [3]. - "Platinum Travel Photography" previously committed to 100% fulfillment of confirmed shooting schedules, despite ongoing losses in its travel photography business [10][11]. - The company has faced significant operational challenges, including a decline in marriage rates and rising costs, leading to a reduction in travel photography operations and the closure of unprofitable stores [11][12]. Group 3: Consumer Protection Measures - The China Wedding Expo has outlined multiple solutions for consumers, including options for transferring contracts to reputable photography brands or switching to local photography services [2][3]. - The company has also faced scrutiny from regulatory authorities, with reports of numerous consumer complaints and a halt in operations [12]. - Influencer Li Jiaqi has publicly addressed the issue, offering refunds and compensation for affected customers who purchased "Platinum Travel Photography" products through his platform [12].

Core Insights - The wedding photography industry in Qingdao is experiencing a significant boom, with many studios fully booked months in advance, indicating a strong demand for wedding services this year compared to last year [2][3][4] Group 1: Industry Trends - The peak season for wedding photography typically spans from May to June and September to October, but this year, July has also seen high demand, with bookings made three months in advance [3][4] - The rise of "travel wedding photography" is notable, with many couples combining their wedding shoots with travel, particularly to scenic locations like Qingdao [4][5] - The introduction of new professions, such as travel photography customizers, highlights the growing potential in the wedding photography market [4] Group 2: Consumer Behavior - Young couples are increasingly favoring personalized and unique photography styles over traditional ones, with a shift towards more casual and natural captures [6][7] - The demand for one-stop wedding packages that include photography and accommodation is rising, catering to the needs of traveling couples [6][7] Group 3: Market Development - Qingdao is positioning itself as a destination for wedding tourism, promoting its scenic beauty and developing themed tourism routes to attract couples [7][8] - The local government is actively supporting the wedding photography industry through policies and financial incentives to enhance the sector's growth [8][9] - The trend of "destination weddings" is gaining traction, with an increase in inquiries and orders for comprehensive wedding services [9]

Core Viewpoint - The company, once a leader in the wedding photography industry, is facing severe operational challenges, including high costs, continuous losses, and a significant decline in marriage rates, leading to a strategic reduction in its travel photography business and the closure of unprofitable stores [1][2][10] Group 1: Company Challenges - The company reported continuous losses over the years, leading to a decision to reduce its travel photography business and close some stores [1][2] - Employees have reported being owed 3-4 months of wages, with some stores facing operational paralysis and management fleeing [2][3] - The company has been accused of using customer prepayments to cover cash flow gaps, resulting in a fragile financial situation [4][10] Group 2: Market Dynamics - The wedding photography industry is experiencing a significant shift, with increased competition and a trend towards consumer preference for high-quality, personalized services [9][12] - The company's traditional business model, which relied on large physical stores and high operational costs, has become unsustainable in a changing market environment [10][11] - The industry is witnessing a wave of consolidation and a move towards more refined, technology-driven services, marking the end of an era of rapid, unregulated growth [12] Group 3: Consumer Impact - Consumers have faced difficulties in obtaining services, with reports of stores closing and customer service becoming unresponsive [3][5] - The company has attempted to reassure customers by promising to fulfill existing orders, but many have reported being unable to reach customer service [4][5] - The involvement of influencers and refund initiatives has emerged as a response to consumer grievances, highlighting the disconnect between the company's promises and actual service delivery [5][6] Group 4: Strategic Missteps - The company's heavy reliance on aggressive marketing and celebrity endorsements initially propelled its growth but failed to adapt to evolving consumer tastes and market conditions [6][9] - The shift to a franchise model to alleviate financial pressure has led to quality control issues and a decline in brand reputation [8][10] - The company's operational strategy has been criticized for being outdated, with its aesthetic and service offerings lagging behind newer competitors [9][10]

Core Viewpoint - The wedding photography industry is facing a crisis, exemplified by the recent collapse of the well-known brand PluJue Travel Photography, leading to widespread consumer dissatisfaction and loss of trust in the industry [3][5][12]. Group 1: Incident Overview - PluJue Travel Photography experienced a significant operational failure, resulting in numerous customers, like Lin Jie, facing unfulfilled services and lost deposits after paying over 7,000 yuan for packages [3][7]. - Customers reported difficulties in contacting customer service, with many unable to retrieve their deposits or receive their promised products, leading to a surge in complaints on social media [8][10]. - The company acknowledged its operational challenges, citing high costs and ongoing losses, and attempted to reassure customers by promising to fulfill existing orders [12][15]. Group 2: Industry Practices - The prevalent business model in the wedding photography sector involves "prepayment + secondary consumption," which places financial strain on consumers and can lead to significant risks if companies mismanage their cash flow [4][14]. - The lengthy process from payment to product delivery, often taking several months, increases the likelihood of companies facing financial difficulties and potentially going bankrupt [15][19]. Group 3: Market Trends - The wedding market is experiencing a downturn, with a reported 23% decrease in marriage registrations in Wenzhou from 2021 to 2024, reflecting a broader national trend [15][16]. - Changing consumer preferences, such as a shift towards more personalized and budget-friendly photography options, are challenging traditional photography businesses [18][19]. - The rise of "life force" photography, which emphasizes candid and unique styles, is gaining popularity among younger consumers, further complicating the landscape for established photography firms [18][20]. Group 4: Competitive Landscape - Increased competition and price undercutting in the market have made it difficult for traditional photography businesses to maintain profitability, with some services being offered at prices as low as 199 yuan [19][20]. - The emergence of independent photographers and the accessibility of photography technology have contributed to a shrinking market for established firms, leading to a potential transformation in the industry [20].