一口气延期7款游戏、取消6个项目。 1号创意工作室，也就是Vantage Studios，专注于发展育碧麾下的重要IP，包括《刺客信条》《孤岛惊魂》《彩虹六号》； 2号创意工作室主攻竞技、合作射击项目，包括《全境封锁》《幽灵行动》《细胞分裂》； 3号创意工作室负责运营在线服务型项目，包括《荣耀战魂》《飙酷车神》《极限国度》《英灵乱战》《碧海黑帆》； 4号创意工作室主要创作沉浸式奇幻世界和剧情驱动项目，包括《纪元》《魔法门》《雷曼》《波斯王子》《超越善 恶》； 5号创意工作室专注休闲及合家欢项目，包括《舞力全开》《采矿大亨》《饥饿鲨》《无敌少侠：守护地球》、 Ketchapp、UNO、孩之宝。 1月21日，育碧官方发布了一份文件，公布了组织架构的重大重组。 新的运营模式将以5家创意工作室（Creative House）为核心，以期重新实现可持续增长。这轮调整除了发布新的路线图， 还包括不少加速降本的举措，以及育碧将取消和延期多个项目，并关闭部分工作室。 文件显示，5个创意工作室中Vantage Studios已经成立，剩下4家创意工作室在文件中以数字标识。这5家创意工作室将各 自负责一些细分方向、IP品牌和子工 ...

记者丨曹恩惠 编辑丨巫燕玲 北京时间1月22日晚，欧洲游戏巨头育碧（Ubisoft） 股价大幅跳水，截至20:40左右，股价暴跌超34%。 消息面上，该公司此前宣布，启动大 规模业务重组，取消六款游戏，推迟七款游戏，并大幅下调2025—2026财年业绩指引。 1月21日， 育碧宣布启动一项涵盖组织架构、运营模式和产品组合的重塑计划 ，具体而言，包括将公司运营划分为五个创意坊（Creative Houses），创意研发网络则贯通多家工作室为创意坊提供开发资源，各方共享核心服务团队（Core Services）并接受育碧集团总部在愿景、战 略和资产配置方面的领导。此次重组计划预计于4月初启动。 其中，创意坊作为整合型业务单元，各自围绕一个独特的创意品类来组建，将全面负责品牌发展、内容策略以及创意方向；根据不同的创意品 类组建，由专门团队领导；拥有独立自主的财务决策权，并对财务表现负责。 从具体品类和业务划分来看，五大创意坊分工如下： 1号创意坊（即Vantage工作室群）： 致力于扩大、延展育碧最大最知名的旗舰系列，品牌包括：刺客信条、孤岛惊魂、彩虹六号； 2号创意坊：负责竞争合作类型的射击游戏，品牌包括：全境封 ...

Core Viewpoint - Ubisoft's recent financial performance shows a significant recovery in net bookings, driven by strong performance from key IPs, while the completion of Tencent's investment is expected to alleviate the company's financial pressures [1][5][8]. Financial Performance - For the first half of the 2025-2026 fiscal year, Ubisoft reported a net booking increase of 20.3% to €772.4 million, with the second quarter seeing a 39% rise to €491 million, surpassing previous guidance [5][6]. - Despite revenue growth, the company still faced operational losses, with an IFRS operating loss of €120.2 million and a net loss of €161.3 million for the same period [7]. Strategic Partnership - Tencent's investment of €11.6 billion in the newly established Vantage Studios gives it a 26.32% stake, while Ubisoft retains exclusive control over the studio [4][5]. - The partnership is expected to provide crucial funding for Ubisoft, aiding in debt reduction and improving the overall financial structure [5][8]. Cost Management - Ubisoft aims to reduce fixed costs by at least €100 million by the end of the 2026-2027 fiscal year, with fixed costs for the first half of 2025-2026 reported at €701 million, down 9% year-over-year [8]. - The company plans to continue cost control measures to enhance financial stability amid ongoing challenges in the gaming market [8].

Core Viewpoint - The gaming industry is witnessing a trend towards consolidation, with major acquisitions like the $55 billion buyout of Electronic Arts (EA) by a Saudi-led consortium, marking it as the largest all-cash privatization deal in history and the biggest acquisition in the gaming sector since Microsoft's purchase of Activision Blizzard [3][4][8]. Group 1: Acquisition Details - EA is set to be acquired for a valuation of $55 billion, with shareholders receiving $210 per share in cash [3][4]. - The acquisition has been approved by EA's board and is expected to close in the first quarter of the 2027 fiscal year, pending regulatory approvals and shareholder consent [3][4]. - The buyers include the Saudi Public Investment Fund, Silver Lake Partners, and Affinity Partners, with the Saudi fund playing a leading role [4][6]. Group 2: Financial Implications - The deal will add $20 billion in debt to EA, with funding sourced from the buyers' cash contributions, the extension of existing shares held by the Saudi fund, and $20 billion in debt financing from JPMorgan [6][7]. - Following the acquisition, S&P Global Ratings anticipates downgrading EA's credit rating to "junk" status due to the increased debt burden [7]. Group 3: Industry Trends - The acquisition of EA is part of a broader trend of established gaming companies being bought, as seen with Ubisoft's recent partnership with Tencent to form Vantage Studios, focusing on the development of major IPs like Assassin's Creed [9][10]. - The gaming industry is shifting towards high-return real-time service models, with classic IPs potentially incorporating in-game purchases and subscription models post-acquisition [11][12]. - The consolidation trend aims to address gaps in service-oriented content and cross-platform operations, enhancing the ecosystem of hardware, content, and services [11][12].

Core Viewpoint - Ubisoft announced the establishment of a new company that will encompass its popular game IPs such as Assassin's Creed, Far Cry, and Rainbow Six, with an estimated valuation of €4 billion (approximately $4.3 billion), and Tencent will invest €1.16 billion for a 25% stake [1][5][6] Group 1: Company Structure and Investment - The new subsidiary will manage the teams behind the aforementioned IPs and oversee other IPs or any games currently in development by Ubisoft [1] - Tencent's investment will strengthen Ubisoft's balance sheet and support the long-term development of key game brands [8][9] - The new company will operate independently with its own management team, focusing on enhancing creative vision and streamlining operations [9] Group 2: Strategic Goals and Future Plans - Ubisoft aims to accelerate its transformation and change its business model by creating a dedicated subsidiary for its major brands [5][6] - The subsidiary will work on building a gaming ecosystem, enhancing single-player narrative quality, and enriching multiplayer experiences through more frequent content releases and social features [5][7] - The company plans to continue investing in classic brands like Ghost Recon and The Division, leveraging innovative technologies to drive their development [6][7] Group 3: Financial and Operational Details - The pre-financing enterprise value is estimated at €4 billion, which is about four times the average annual sales revenue for the fiscal years 2023-2025 [5] - The transaction is expected to be completed by the end of 2025, with Tencent holding customary minority shareholder rights and specific consent rights regarding the disposal of significant assets [9][10] - The agreement includes a five-year lock-up period for Tencent's shares, ensuring that Ubisoft retains majority voting rights and equity in the new subsidiary for at least two years [9][10]