Core Insights - The public fund advisory business in China has experienced significant growth since its pilot launch in October 2019, evolving from a focus on quantity to a qualitative leap in service offerings [1][4][11] - The industry is projected to reach a scale of over 10 trillion yuan by 2030, driven by policy changes, fee reforms, and the increasing financial assets of residents [1][4] - AI technology is becoming a core driver of competition in the fund advisory sector, enhancing service personalization and efficiency [2][8][9] Industry Growth and Performance - The fund advisory business has grown from zero to nearly 200 billion yuan in assets under management over six years, with significant contributions from leading brokerage firms [3][4] - As of mid-2025, Huatai Securities reported a fund advisory business scale of 21.037 billion yuan, a 16.36% increase from the previous year [3] - Yimi Fund's advisory service assets exceeded 51 billion yuan by September 30, 2025, with over 460,000 clients [3] User Experience and Investment Behavior - Fund advisory services have shown a significant positive impact on user profitability and investment experience, with advisory accounts outperforming non-advisory accounts by approximately 27.1% over the past year [6][7] - The use of AI in services like "Help You Invest" has led to over 90% profitability among clients, with those utilizing signal services achieving a 97% profitability rate [7][8] Future Outlook and Challenges - The industry is transitioning from a scale-oriented approach to one focused on investor returns, emphasizing the need for improved service quality and client trust [10][11] - There is a recognized need for enhanced investor education to increase awareness and understanding of fund advisory services [11][12] - The competitive landscape is expected to evolve towards a model of professional division and ecological win-win, with different institutions leveraging their strengths in various market segments [12]