为提高社会公众的金融素养和风险防范意识，引导消费者理性选择和使用金融产品，近年来，兴业银行 青岛分行聚焦"金融为民"，始终高度重视消保工作，认真落实监管各项要求，逐步构建起行之有效 的"大消保"联动机制，为岛城金融消费者筑起了一道坚实的安全屏障。 普及金融知识 兴业在行动 兴业银行青岛分行始终践行"以客户为中心"的服务理念，深耕岛城市场，持续深化消费者权益保护工 作，重点关注"老年人、青少年、新市民、农村居民"等群体的金融需求，通过多样化的宣教活动，帮助 消费者增强风险防范意识，提升金融素养与自我保护能力。 近日，由青岛市银行业协会主办的2025年青岛市银行业"普及金融知识万里行"活动在青岛奥帆中心成功 举办。兴业银行青岛分行积极参与，与同业机构携手普及金融知识，维护金融安全，为营造健康有序的 金融环境注入兴业力量。 转自：新华财经 胶州支行连续7年与当地敬老院建立常态化服务机制。员工定期开展包粽子、插花等暖心活动，同步融 入金融知识普及，用通俗语言向老年人传授防诈技能。分行负责人表示，金融宣教要注重形式创新，通 过常态化、生活化的互动，真正将知识送达特殊群体心间。 展望未来，兴业银行青岛分行将继续深入践行消 ...

Core Viewpoint - The article emphasizes the importance of enhancing pension financial services to improve the well-being of the elderly population, highlighting the proactive measures taken by Industrial Bank's Nanchang branch to create an elderly-friendly financial environment [1][5]. Group 1: Optimizing Elderly Services - Industrial Bank's Nanchang branch is committed to creating an elderly-friendly financial service environment through various adaptations, including relocating and renovating old branches to improve service quality [1]. - The branch has implemented features such as "special ticketing," priority service windows for the elderly, and accessible facilities, ensuring that elderly clients receive convenient financial services [1]. - Traditional service methods, such as paper passbooks and deposit slips, are preserved to respect the preferences of elderly clients, along with home service and remote video services for those with mobility issues [1]. Group 2: Strengthening Financial Education - The Nanchang branch has increased efforts in financial education for the elderly, conducting activities focused on financial knowledge and fraud prevention, including the creation of a financial service manual for senior clients [2]. - Regular seminars on topics like "fraud prevention" and "rational investment" are held to enhance elderly clients' understanding of payment security and personal information protection [2]. Group 3: Building a Pension Financial Ecosystem - As a pioneer in pension finance, Industrial Bank launched the "An Yu Life" comprehensive pension service plan in 2012, which has evolved into a pension financial ecosystem supported by exclusive services and value-added rights [3]. - The Nanchang branch has been authorized to offer personal pension services, facilitating a full lifecycle service from account management to product offerings, with over 130,000 personal pension accounts opened and a total deposit of 54 million yuan by March 2025 [3]. Group 4: Fostering an Elderly-Friendly Society - The Nanchang branch actively participates in building an elderly-friendly society by focusing on the rights and needs of elderly clients, establishing specialized service branches, and organizing various community activities [3]. - Events such as health seminars and community visits are conducted to enhance the quality of life for the elderly, integrating financial services with community care [3]. Group 5: Enriching Cultural Life for the Elderly - The Nanchang branch launched the "An Yu Life Club" on December 15, 2024, in collaboration with the Nanchang Senior University, hosting cultural activities to enrich the lives of elderly clients [4]. Group 6: Commitment to Social Responsibility - Industrial Bank's Nanchang branch adheres to the "finance for the people" philosophy, taking comprehensive measures to support the elderly population and contribute to the construction of an elderly-friendly society [5].

Core Viewpoint - The establishment of the Tianjin Elderly Finance Professional Committee aims to enhance the development of elderly finance in Tianjin, promoting high-quality and sustainable growth in the silver economy and elderly service system [1][4]. Group 1: Establishment and Objectives - The Tianjin Elderly Finance Professional Committee was established on September 2024, focusing on integrating financial services with elderly care resources to support the "Tianjin Elderly" brand [1]. - The committee's goal is to ensure effective collaboration among various stakeholders to enhance the elderly service system in Tianjin [1]. Group 2: Role of Industrial Bank Tianjin Branch - Industrial Bank Tianjin Branch is one of the first member units of the committee, actively engaging in the integration of its "Anyu Life" elderly finance brand with the "Tianjin Elderly" brand [4]. - The bank has developed a comprehensive elderly finance service plan, "Anyu Life," which has evolved over ten years into an ecosystem supported by exclusive services, compensation planning, value-added rights, and activity platforms [4]. Group 3: Technological Innovations and Services - The bank is exploring smart elderly care and community financial services, collaborating with the Tianjin Elderly Association to create a smart elderly care service platform that connects data from multiple elderly care institutions [4]. - The platform aims to integrate information related to bed availability, caregivers, payments, and data analysis to facilitate the development of online and offline elderly services [4]. Group 4: Service Enhancements for Elderly Clients - The bank has implemented a "Special Group" service management guideline to provide personalized and high-quality services to elderly clients, including priority service windows and simplified application processes [5]. - The introduction of smart counters allows elderly clients to complete transactions without filling out paper forms, enhancing service efficiency [5]. - The bank has established a response mechanism for home service requests, addressing urgent needs of elderly clients who cannot visit the bank in person [5]. Group 5: Commitment to Social Responsibility - Industrial Bank Tianjin Branch emphasizes its commitment to social responsibility and aims to contribute to the sustainable development of elderly finance in Tianjin [7].