Core Viewpoint - The 2025 Autumn Brewing Ceremony of Songhe Liquor Industry marks the second event since the management by Guoquan Industrial Team, showcasing the achievements of the past year in restructuring the brand and its commitment to quality and tradition [1][3]. Group 1: Ceremony Highlights - The ceremony was attended by over 500 guests, featuring the official completion of the 10,000-ton fermentation area and a solemn sealing ceremony for the first batch of autumn brew [3]. - The event included traditional rituals that honored the cultural heritage of Laozi and the philosophy of "Dao follows nature," emphasizing the integration of natural elements in the brewing process [4][6]. Group 2: Strategic Developments - Guoquan Industrial Team has implemented significant reforms since taking over, focusing on product, channel, brand, and organizational development, with new products launched and a digital sales model beginning to take shape [11]. - The commitment to the old liquor strategy is reinforced by the promise that "Songhe old liquor will not be bottled for less than five years," highlighting the focus on quality and traditional brewing methods [13]. Group 3: Innovation and Youth Engagement - The event featured the reappearance of the "Xiwa" IP character, aimed at enhancing interaction with younger audiences, alongside the launch of a 29-degree low-alcohol product to cater to changing consumer preferences [9][10]. - The upgraded "Eighteen Wine Workshops" provided immersive experiences, allowing guests to engage with the brand in a more interactive manner [10]. Group 4: Digital Transformation - Songhe has embraced digital transformation, implementing a cloud system for precise management of brewing processes, which supports a full-chain digital approach from grain to bottle [14]. - The introduction of the "Smart Wine Warehouse" model aims to connect consumers with core sales points through digital systems, enhancing sales strategies in the Henan market [16]. Group 5: Future Outlook - The company is positioned for a new phase of development, with a ten-year plan aiming for significant growth, including a focus on expanding beyond liquor into broader beverage markets [16]. - The ongoing efforts to revitalize the brand and reclaim its status as a leading liquor producer in the region are evident, with a dedicated workforce of 2,300 employees working to restore the brand's market presence [16].