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与国同频,价值共创:完美公司以“双轮驱动”回应时代之问
Xin Lang Cai Jing· 2026-01-05 10:27
Core Viewpoint - The article emphasizes the strategic shift of Perfect (China) Co., Ltd. towards a dual-driven ecosystem of "Huì Life" and "Huì Entrepreneurship," aligning with China's "14th Five-Year Plan" to prioritize health and promote high-quality employment, thus addressing the growing consumer demand for health management and personal growth [1][2][6]. Group 1: Strategic Context - The "14th Five-Year Plan" incorporates "health priority development strategy" and "promotion of high-quality full employment," indicating a national focus on health management and employment opportunities [1][2]. - The shift in health strategy from disease treatment to a proactive health model is highlighted, emphasizing comprehensive health management including prevention, treatment, rehabilitation, and health management [2][3]. Group 2: Market Dynamics - The health consumption market in China is rapidly expanding, with the per capita healthcare spending increasing from 912 RMB to 2547 RMB from 2013 to 2024, reflecting a 9.8% annual growth rate [3]. - By 2024, the total healthcare consumption in China is projected to approach 3.6 trillion RMB, indicating a significant market opportunity for health-related products and services [3]. Group 3: Consumer Behavior - New generation consumers are seeking more than just product functionality; their needs are characterized by community, scenario, and personalization, shifting the focus from transactional relationships to community-based economies [5][8]. - The rise of flexible employment is evident, with approximately 240 million flexible workers in China by the end of 2024, aligning with the desire for a lifestyle that balances work and personal health [6][8]. Group 4: Company Strategy - Perfect Company is transitioning from a product manufacturer to a health lifestyle advocate, focusing on building a supportive ecosystem for user growth and community engagement [8][12]. - The "Huì Life" initiative aims to create a warm health community, addressing the shortcomings of traditional services by combining online tools with offline experiences [10][12]. Group 5: Ecosystem Development - The "Huì Entrepreneurship" platform is designed to empower individuals and meet the social demand for flexible employment, providing a systematic support system for aspiring entrepreneurs [12][15]. - The company has established a comprehensive "entrepreneurship knowledge base" with nearly 200 hours of structured courses, reaching 3.5 million people through various educational initiatives [13][15]. Group 6: Research and Development - Perfect Company emphasizes the importance of R&D in sustaining its business model, investing in areas such as bioactive peptides and natural plants to enhance product offerings [17]. - The establishment of the "Perfect Global R&D Headquarters" signifies the company's commitment to driving future growth through technological innovation [17].
荣耀登榜! 完美公司入选“中国知识产权保护优质企业Top100”
Xin Lang Cai Jing· 2026-01-05 10:27
本次盛典由知产宝与知产力联合主办,以"表彰优秀企业,赋能行业发展"为核心,汇聚了知识产权领域 权威专家与知名企业代表,历经严苛筛选,在2000多家参选企业中从案件数量、胜诉率到典型案例等多 维度综合考评遴选入榜。此次入榜,是对完美公司知识产权创造、保护与运用全生态链工作的高度肯 定。 瑞雪迎盛会,知产聚华章。近日,北京首场大雪为"中国知识产权保护优质企业Top100"榜单发布暨颁奖 增瑞添彩,完美公司凭借多年在知识产权领域的管理创新和保护,成绩斐然,荣耀登榜。完美集团战略 法务部总经理许进胜代表登台领奖并发表获奖感言。 维权实践中,完美公司构建全链条打假体系,线上精准打击网络售假,线下通过刑事追责、行政监管、 民事诉讼等多元途径重拳整治。至今成功捣毁数十个制假窝点,拘留逮捕近百人,发起民事诉讼超千 起,以"端窝点、毁设备、追刑责"组合拳切断假货源头,有力维护品牌权益与市场秩序。拳头产品完美 芦荟胶的市场安全维护更是打假维权典范,顺利入选"中国500最具价值品牌"(价值52.27亿),累计销量 突破5亿+支,知识产权筑牢品牌根基。 荣誉背后,是完美公司三十余年对知识产权战略的坚定践行。作为国家知识产权示范企业, ...
千年美学遇科技美肤,完美×敦煌IP联名启幕
Bei Ke Cai Jing· 2025-11-17 11:53
Core Viewpoint - The event "Perfect Harmony, Great Unity" marks the launch of a cultural dialogue and showcases the integration of traditional herbal wisdom with modern technology by Perfect (China) Co., Ltd. in Datong, Shanxi [1] Group 1: Event Highlights - Perfect Company unveiled its latest technological achievement, the Memory Flower Essence Oil, promoting a new paradigm of skin care through oil [4] - The company announced a collaboration with the Dunhuang Academy to create a series of cultural products that blend traditional aesthetics with modern life [4][10] Group 2: Leadership Insights - Chairman Gu Runjin emphasized the company's growth in China since the reform and opening-up, highlighting the importance of cultural heritage and social responsibility [7] - CEO Peng Zhihong noted the shift in consumer preferences towards a "heart-price" model, indicating a dual upgrade in cultural confidence and health needs [8] Group 3: Product Innovation - The Memory Flower Essence Oil focuses on skin barrier repair and aligns with the concept of "nurturing body and mind" through its innovative formulation [15] - The product features a "4+4 Youth Dual Protection System" that combines high-affinity plant lipids with rare flower extracts, aiming to meet both skin barrier repair and rejuvenation needs [15] Group 4: Market Strategy - Perfect Company is implementing a dual-driven strategy of "Community Growth" and "Perfect Life" to lead healthy lifestyles and create low-threshold entrepreneurial platforms [8] - The company has invested 1.4 billion in research and innovation, establishing a comprehensive product and service system to provide holistic health and beauty solutions [8] Group 5: Cultural Integration - The collaboration with the Dunhuang Academy aims to bring ancient art into daily life through various products, ensuring the continuity of cultural heritage [12] - The event highlighted the importance of integrating traditional aesthetics with modern consumer needs, showcasing the potential of cultural products in the beauty industry [12][18]
千年美学遇科技美肤丨完美×敦煌IP联名启幕 国风大赏开启美力新纪元
Xin Hua Wang· 2025-11-17 02:08
Core Viewpoint - The event "Perfect National Style Awards" highlights the integration of traditional Chinese culture with modern aesthetics and technology, showcasing the cultural confidence and identity of contemporary Chinese society [1][4]. Group 1: Event Overview - The "Perfect National Style Awards" was held in Datong, Shanxi, marking a cultural dialogue that combines herbal wisdom with modern technology [1][4]. - Key figures at the event included the Chairman and CEO of Perfect Company, as well as various experts and scholars from the beauty and health industry [4][8]. Group 2: Product Launch - Perfect Company launched the "Memory Flower Essence Oil," which represents a new paradigm in skincare by focusing on oil-based nourishment [4][38]. - The product aims to repair the skin barrier and enhance skin vitality, aligning with the philosophy of "nourishing the body and mind" [38][46]. Group 3: Cultural Collaboration - Perfect Company announced a collaboration with the Dunhuang Academy, focusing on integrating traditional aesthetics into modern life through co-branded cultural products [4][18]. - The collaboration aims to make the art of Dunhuang accessible in daily life, promoting a blend of technology and culture [18][23]. Group 4: Market Strategy - The CEO emphasized the shift in consumer preferences towards a "value-driven" market, highlighting the dual upgrade of cultural confidence and health needs [9][46]. - Perfect Company is implementing a dual strategy of "community operation" and "low-threshold entrepreneurship" to foster a healthy lifestyle and support partners [9][46]. Group 5: Scientific Approach - The company has invested 1.4 billion in research and innovation, focusing on a product and service system that provides comprehensive health and beauty solutions [9][46]. - The "Memory Flower Essence Oil" incorporates advanced technology and traditional ingredients, aiming to meet the specific needs of Asian skin types [37][38]. Group 6: Future Vision - Perfect Company aims to continue its mission of becoming a leading provider of health and beauty services, emphasizing the importance of cultural heritage in modern skincare [47][53]. - The company plans to leverage technology and culture to create a diverse ecosystem of health and beauty, ensuring the revival of Eastern aesthetics in contemporary skincare [58][59].
直播间低价“完美芦荟胶”竟是假货?背后黑幕大起底
Xin Jing Bao· 2025-06-20 02:35
Core Viewpoint - The market for Perfect Aloe Vera Gel has seen a rise in counterfeit products, posing risks to consumer safety and disrupting market order [1][2]. Group 1: Market Situation - Perfect Aloe Vera Gel has become a staple in many households due to its strong reputation and increasing market share [1]. - The rise in brand influence has attracted counterfeiters, leading to a proliferation of fake products in the market [1]. Group 2: Legal Issues and Actions - A recent case in Shanghai revealed a counterfeit operation involving over 2.5 million yuan, with suspects knowingly selling fake Aloe Vera Gel at a low price of 1.5 yuan per unit [2]. - The police identified a production site in Zhejiang and seized over 30,000 counterfeit Aloe Vera Gel products, leading to the detention of five suspects [2]. - Non-official live streaming platforms have also been implicated in selling counterfeit products under the guise of promotions, misleading consumers [4]. Group 3: Company Response - Perfect Company has maintained a "zero tolerance" policy towards counterfeit products, actively collaborating with law enforcement to uphold market integrity [8]. - The company has established a dual-track system for legal action, combining criminal prosecution and civil litigation to combat counterfeiting effectively [8][9]. - Over the years, the company has dismantled numerous counterfeit operations and initiated over a thousand civil lawsuits [8]. Group 4: Consumer Guidance - Consumers are advised to purchase Perfect Aloe Vera Gel through official channels to ensure product authenticity and proper after-sales service [12]. - A detailed guide on how to identify genuine products has been provided, including steps to check packaging and security features [12][15].